Download - Monetize Your Apps

Transcript

YOUR APPSThe Insiderrsquos Guide

to Making Moneyfrom Your App

Many developers create new apps for the joy of code Yet most want to make a living too

Your apps deserve more than a virtual gold star

But there are plenty of opportunities to monetize your apps Wersquore going to help you

When it comes to making money there is no magic bullet

MAXIMIZEthose opportunities

AGENDA

4

Select a monetization model

Get the word out with promotion

Get started

Before we get started letrsquos look at the platforms on offer

AshaNokia XWindows Phone

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Many developers create new apps for the joy of code Yet most want to make a living too

Your apps deserve more than a virtual gold star

But there are plenty of opportunities to monetize your apps Wersquore going to help you

When it comes to making money there is no magic bullet

MAXIMIZEthose opportunities

AGENDA

4

Select a monetization model

Get the word out with promotion

Get started

Before we get started letrsquos look at the platforms on offer

AshaNokia XWindows Phone

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

But there are plenty of opportunities to monetize your apps Wersquore going to help you

When it comes to making money there is no magic bullet

MAXIMIZEthose opportunities

AGENDA

4

Select a monetization model

Get the word out with promotion

Get started

Before we get started letrsquos look at the platforms on offer

AshaNokia XWindows Phone

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

AGENDA

4

Select a monetization model

Get the word out with promotion

Get started

Before we get started letrsquos look at the platforms on offer

AshaNokia XWindows Phone

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Before we get started letrsquos look at the platforms on offer

AshaNokia XWindows Phone

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

WINDOWS PHONE FACTS

With more than 240000 apps already and over 500 added daily Windows Phone receives over 10 million daily downloads

Windows Phone is the fastest growing platform with 91 y-on-y growth in 2013 with sales jumping by 50 in South America in 2013

Windows Phone now has more than 10 share across Europe and offers operator billing in 33 markets from over 50 carriers

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

NOKIA STORE FACTS

The Nokia Store has a global reach that is available in 200+ countries and currently serves more than 14 million downloads daily- and with Nokia X that number is growing fast

With 90 of users are served in their local languages while local brands and developers offer regionalised content in more than 90 countries

Content purchase options include mobile billing with more than 160 operators in over 60 markets as well as credit card billing in more than 190 countries

For Asha only

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Once you pick the platform decide how you will drive revenue for your app

In-App AdvertisingFree TrialsIn-App Purchases

FREEMIUM OR FREE-2-PLAY

PAID UP FRONT

Distimo reports that more than 90 of apps use freemium or free-2-play model

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

IN-APP ADVERTISING

The more times your app or game is used the more people see the adds so the more impressions are racked up

When users see the ads and more importantly click on them you get paid The more clicks the more money you make

The trick is to make an app or game that is visually appealing enough to make users stay on and use it for long periods of time

Ads within your app or game is a quick and easy way to generate revenue allowing you to offer the app for free

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Generate revenue on Windows Phone with Vserv Smaato Inneractive AdMob amp Microsoft Advertising Network

For Asha apps check out Inneractive or Vservrsquos AppWrapper Solution

For Nokia X apps check out Admob InMobi Millennial Media and MoPub

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Cross-Promote your apps with AdDuplex

While not a form of in-app advertising that you can directly monetize have a look at what AdDuplex can do to help you promote your apps through its global network

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

FREE TRIALS OF YOUR APPSGive your users the chance to try your app or game before they buy once you have their attention they are more likely to buy

According to Nokia Store data Try and Buy yields 9x more revenue than traditional Pay per Download while for Windows Phone this yields 10x more revenues

Try and Buy is available for Windows Phone and coming soon to Nokia X

Get started with Try and Buy for Windows Phone

Get started with Try and Buy on Nokia X

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

IN-APPPURCHASES(IAP)

In-App purchasing is the most successful option when it comes to monetizing your apps allowing you to earn more with higher and recurring revenue opportunities

There are different ways to make it work for you such as offering new features in your app cool power-ups in a game or perhaps a digital currency to your users

Developers are seeing success with in-app purchases As of May 2013 40 of the top 15 highest-grossing developers have apps that use in-app purchase

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

MOBILE BILLING OR CREDIT CARD BILLINGBuilding mobile billing or credit card billing into your account is a proven route to success and can successfully drive payments up by 600

Nokia Store provides mobile billing with more than 160 operators in over 60 countries 99 of all Nokia Store transactions are done with Operator billing

Windows Phone Store offers operator billing with more than 50 carriers in 33 markets

Introducing Operator billing increased developer payouts from that country by as much as 8x compared to just credit cards

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

15

One of the most common In-App purchases is to offer levels to a game or additional filters for a photo app

Its not only about adding features it can be about removing them too such as removing Ads with the purchase of the full app

In Nokia Store In-App payments yielded 9X better revenues than paid downloads

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

IAP is designed to encourage users to spend within your app allowing you to earn

70

30

With Operator billing transactions developers keep 70 of all revenue from both Windows Phone and Nokia Stores

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

One company that successfully uses IAP in their Asha apps is Indiarsquos Lunagames

httpyoutubeyLQeFu8ACRk

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

OTHER WAYS TO PROMOTE YOUR APPS

If yoursquore serious about promoting your apps either locally or globally you need to use

DVLUP Campaigns

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Using DVLUP Campaigns you can promote your apps via

MERCHANDISING

MARKETING

or ADVERTISING opportunities

Find out more at httpwwwthinglinkcomscene493419894772072449

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

REMEMBER THAT VIRTUAL GOLD STAR WE MENTIONED

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

DVLUP offers Quality Challenges for your apps which are based on an average of 4+

Star ratings and increasing customer reviews (25 up to 2500+) in the app stores

Letrsquos consider the power of positive ratings and reviews of your apps

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

When you complete DVLUP Challenges you earn XP (points) which can be spent on Rewards

Complete all seven challenges and earn up to 25000 XP which is enough to place your app in the Windows Phone Store Global Spotlight seven times

You can spend XP points on cool stuff such as Nokia devices and accessories or pay for a campaign to promote your app

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

READY TO GET TO

WORK

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

If you get 100 on the quiz wersquoll give you 50 points on DVLUP which you can use in our Rewards catalog

2

50Letrsquos see if yoursquove been paying attention

Take a quick quiz on what yoursquove learned

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

LINKS FOR EXTRA INFORMATION Asha Monetization on Nokia Store

Asha Monetization with Nokia Developer

Nokia X monetization opportunities

Windows Phone Monetization

Scaling the Windows Phone opportunity

AppWrapper Solution

AdDuplex

Inneractive

Monetizing apps for windows phone

Enhancements to App Download and In-App Purchase Reports

Your Apps Are Worth More Than You Think

Thanks

Now letrsquos go make some money

Thanks

Now letrsquos go make some money