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RESEARCH METHODOLOGY
&
TECHNICAL WRITING
Module 1
1
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MODULE 1
Meaning and significance of Research inManagement, Different Approaches toresearch
Scientific method and non scientificMethods, Types of research Historicalstudies, case
studies, survey and experimental studies,criteria for good research, the managerand researcher relationship.
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Answers to the questions orSearching for the facts --Research
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MEANING OF RESEARCH
Research means a search for facts.
It is for discovering an answer to a question.
It is a critical and exhaustive investigation.
Finding solution to a problem through systematic
approach.
To find explanation for unexplained phenomena.
To clarify the doubtful and misconceived facts.
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OBJECTIVES OF RESEARCH
Promotes better decision making Research is the basis for innovation.
Research identifies the problem area. Research helps in forecasting, which is very useful
for managers. Research helps in formulation of policies and
strategies. Research helps in optimal utilization of resources.
Research helps in evaluating marketing plans. Research helps in identifying marketing
opportunities and constraints.5
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SIGNIFICANCE OF RESEARCH
Inculcates scientific and inductive
thinking An aid to economic policy, which has
gained added importance, both forgovernment and business.
Provides the basis for nearly allgovernment policies in our economicsystem.
It has its special significance in solvingvarious operational and planning
problems of business and industry. It is very useful in studying socialrelationships and in seeking answers tovarious social problems.
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DIFFERENT APPROACHES TO
RESEARCH Historical approach
Case study approach
Descriptive approach Experimental approach
Survey approach
Field investigation approach
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Scientific approach
Analytic approach Library approach
Quantitative approach
Qualitative approach
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ARBITRARY OR UNSCIENTIFIC METHOD
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ARBITRARY METHOD
Imagination
Belief
Currory observation
These are subjective , non-verifiable and vague
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SCIENTIFIC METHOD
A solution to the problem without thedrawbacks under the arbitrary method.
It is a systematic method of formulating a
problem, measuring occurrences and testingthe hypotheses and interpreting the result.
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LOGICAL AND SYSTEMATIC TECHNIQUES,
AIMS TO
Discover of new facts or verify and test old facts.
Analyse their sequence, interrelationships.
Develop new scientific tools, concepts and
theories which would facilitate reliable and valid
study of human behaviour.
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TYPES OF RESEARCH
Pure Research. Applied Research. Exploratory Research. Pilot Study or Pilot Survey. Descriptive Research. Experimental Research. Analytic Research or Statistical Method. Historical Research. Survey Study. Qualitative Research & Quantitative Research. Case Study.
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CRITERIA FOR GOOD RESEARCH
Purpose should be clearly defined.
keeping the continuity of what has already been
attained.
Procedural design should be carefully planned The researcher should report with complete
frankness, flaws in procedural design and estimate
their effects upon the findings.
The validity and reliability of the data should bechecked carefully.
Conclusions should be confined to those justified
by the data of the research and limited to those for
which the data provide an adequate basis.
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THE MANAGER AND RESEARCHER
RELATIONSHIP
Favourable relationships with their manager.
When they faced technical obstacles, these
employees also saw their managers as moremotivating and encouraging,
we found a strong correlation between relationship
quality, managerial support, and process and
product innovation.
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