www.bangthedrum.biz
Modern Marketing Challenges
And how to overcome them
www.bangthedrum.biz
Marketing has changed…
www.bangthedrum.biz
…because markets have changed
70% of buying decisions
are self-directed
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50% of all purchasing
decisions influenced by 3rd parties
…because markets have changed
www.bangthedrum.biz
We see 2900
marketing messages daily
…because markets have changed
www.bangthedrum.biz
Six key differencesOLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Behavioural targeting
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Behavioural targeting
Targeted communication
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Behavioural targeting
Targeted communication
Continuous relationships
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Behavioural targeting
Targeted communication
Continuous relationships
Multiple integrated channels
Six key differences
www.bangthedrum.biz
OLD SCHOOL
Find customers
Demographic targeting
Mass marketing
Point-in-time campaigns
Limited isolated channels
Creative/intuitive decisions
NEW SCHOOL
Be found
Behavioural targeting
Targeted communication
Continuous relationships
Multiple integrated channels
Data-driven decisions
Six key differences
www.bangthedrum.biz
Is anyone looking?KNOW THE MARKET
Is anyone listening?DOES THE MESSAGE MATCH
THE MARKET?
Making it work
www.bangthedrum.biz
Does the mud stick?ENSURE THE MESSAGES FIT
BRAND AWARENESS MATTERSWill they remember?
Making it work
www.bangthedrum.biz
Does the left work with the right?MAKE CHANNELS WORK TOGETHER
What’s the verdict ?MEASURE AND RESPOND
Making it work
www.bangthedrum.biz
It’s all (still) about strategyStrategic approach
Outcome focused
Holistic offerings
Success driven
Broad experience
Agile
Connected
Team approach
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Holistic viewStrategy and Planning
Marketing
Design
Analysis and Reporting
Communications
Video Services
Web Services
Events
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Goals without plans…
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Plans without goals…
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Goals and plans without strategy…
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Goals + Plans + Strategy
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