Mobile TVMobile TVFuture Innovative Service from
Broadcasters Perspective
HDTV
DMB
DVB-TDVB-H
IPTV
New Media Technologies
Contents(TV, Films, Internet, …)
Better Quality
On Demand
Ubiquity
Adaptable Bandwith
Individual
Interactive
New PlatformsNew Platforms
Regional Contents by Regional Broadcasters:
New contents (regional traffic, news, weather, shows, ...)
Better use of contents • (multiple-shift usage)
Interactive participation of viewers (local events – viewers send mobile phone generated video files, games, …)
Regional broadcasting becomes more useful and interesting!
New markets – new opportunitiesNew markets – new opportunities
Mobile TV- thirdMobile TV- thirdscreen for the viewersscreen for the viewers
classic and mobile television do not compete with one another
online, television and mobile TV complement and support each other
mobile TV still unknown medium and therefore associated with a lot of uncertainty by consumers (standard, costs, network, end device)
Current Situation in Current Situation in EuropeEurope
vast majority of European Countries use UMTS with mobile high flow
Problem:
network is overloaded / quality is very poor
DMB and DVB-H are now being experimented
DVB-H standard is expanding
only Italy has launched a commercial service for mobile TV with DVB-H
Required Contents for Mobile Required Contents for Mobile TVTV
47 %
31 %15 %
10 %
9 %
5 %
4 %
news
sports
films
documentations music videos
TV series
sitcoms / comedy
NEWSNEWS
100 sec Tagesschau100 sec Tagesschau
via UMTS or download
updated every hour; 8 a.m- 9 p.m
available for all video compatible mobile phones
in the mobile internet available
as stream or download
content free; however the telcos
charge fees
NEWSNEWS
100 sec Tagesschau100 sec Tagesschau
SPORTSSPORTS
True start of MOBILE TV in True start of MOBILE TV in EuropeEurope
Beijing Olympic
Games
European Football
Championchip
Mobile TVMobile TVWM 2006 in GermanyWM 2006 in Germany
UMTS difficulties with the connection to the WAP server
clear time offset
interruptions and strong motion artifacts
DVB-Hvery good reception
sharp display, high audio quality, no audio interruptions, 10 sec. of time offset
programme selection via WAP, therefore no SIM card from the mobile phone provider necessary
DMBvarious transmission capacities
in some cases urban areas only
reception difficulties in open rooms
good and detailed display, but artefacts in fast sequences
UMTS reaches its capacity limits quite fast
broadcast networks are indispensable for mass attractiveness
mobile television is a new, interesting element in realisation chains
specialty programming is quite promising
feedback channel makes interactive offers with added value possible
first DMB and DVB-H tests are evidence of high visual and audio quality as well as of reception coverage
ConclusionConclusion
Thanks for Thanks for
your attention!your attention!
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