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History of Computing cycles
Current Mobile trends
Need for Mobile Strategy
Mobile IT Strategy Approach
TOP Challenges
Possible Solutions
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Source: Gartner, Morgan Stanley Research estimates
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Mobile Internet
usersin first 10 years
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* Notebook PCs include Netbooks. Source: Gartner, Morgan Stanley Research estimates
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* Based on Research by Netmarketshare
0%
10%
20%
30%
40%
50%
60%70%
80%
90%
100%
November,
2011
December,
2011
January,
2012
February,
2012
March, 2012 April, 2012 May, 2012
iOS Android Java ME Symbian BlackBerry Other
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* Based on Forrester 2012 Research
0
50
100
150
200
250
300
350
400
2010 2012 2014* 2016*
11
66105 126
InMi
llions
Year 2010 2016*
SmartphonesTablets
will be in
use with US consumers by 2016.
willbe in use with US consumers by2016.
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* Based on Gartner Research
of businesses will useapplications on tablets to support a
workforce.By 2013
of organizations will support
corporate applications on personal devices.
of mobile professionals will use at least
two mobile devices to access corporatesystems. GOING UP BY 40% TODAY
By 2014
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Bring Personal
relevant
experience
Collaboration
of Mobility and
Web 2.0
B2Capplications
delivering new
channels
Ready for
Enterprise-
grade apps
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Social friendly
Access specific social apps from mobile devices
Access Enterprise Apps
Pick and choose enterprise apps
Unified CommunicationsNeeds ONE device - Phone, email, chat ,video
conferencing, critical enterprise apps
User experience
Mobile User experience WINS customers
Convert some Travel time to Productivity
Ability to access enterprise apps on the move
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Discovery
Design, Develop &Deploy
Control & Audit
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Secure Executive sponsorship forbusiness alignment, direction,issue escalation
Provide Criteria and reporting
methods for measuringbenefits/ROI.
Gather Mobile user inputs early inthe process
Develop Security Policy
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User Segmentation
Inventory of current applications Understand and categorize mobile users
Expand Mobility
Increase Productivity Customer, Internal
Reduce Costs , Improve ROI
Security
Ensure security of Critical data
Secure enterprise app downloads
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Step1Identify users mobile within organization
Step 2 Mobile users Locations ? What Applications?
Step 3 What critical processes need real time data?
Step 4
Current and future needs of mobile user
segments.
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Work Style
Communication Time spent @ Locations
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Laptops
Mobile/Smartphones
Smart pads
Mobile/Remote workforce
IT
Mobility COE
HR ,Purchasing ,Finance
Corporate legal
Business Unit managers
User responsibilities , Privacy restrictions, State/Federal , Product Standards
Promote a set of desirable best practices and compliance.
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User Segmentation
Inventory of current applications
Understand and categorize mobile users
Expand Mobility
Increase Productivity Customer, Internal
Reduce Costs , Improve ROI
Security
Ensure security of Critical data
Secure enterprise app downloads
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Categorize applications Productive /Knowledge based
Productive
Based
Knowledge
Based
Intranetcorporate
apps
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Real-time access to critical informationPositive impact on Revenues, Cost ,Efficiency for Customer
Timely Response
Assess future Customer needs.
Customerfacing
Internal Business Process Workflows
Empowering Knowledge to employees
Decision Making Support
Track key transactions within workflows
Internal
Processes
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Design
Target business process NOT Legacy applications
Decide on a Mobile Enterprise Application Platform (MEAP) or MDM
Analyze the integration aspects for your existing environment
Build ONCE and support all major mobile devices
Data Security
Develop
Easy and friendly Mobile User Interface
Implement security policies based on user segments
Enforce security standards across development teams
Build Tool Kits for Policy monitoring and enforcement
Incorporate ways to gather ongoing metrics for new applications
Deploy
Educate employees/contractors on Mobile policy guidelines
Gather data on ROI and security threats
Focus on continuous improvement
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Monitor
Control
Improve
Update
Establish governance process for
the Mobile strategy. Review and update the mobile
strategy with changing trends.
Create an ROI template forproviding mobile solutions.
Gather Key performance Metrics toevaluate success.
Review regularly theprinciples/guidelines of usersegmentation.
Clearly define how costs of
mobility to be distributed.
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Devices
Mobile
MiddlewareIntegration
Framework
Development
Environment
ManagementTools
Focus on Business value ratheradapting to multiple devices.
Write once and deploy to many
Faster and lower cost ofdevelopment
Rich Feature integration Seamless connectivity to
backend sources.
Offline/Online Model
Central Management and
Security
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Do you have more than 3 mobileapplications to support?
Do you have more than 2 Mobile
operating systems for users?
Mobile applications need to
integrate with at least 3
disparate backend data sources?
1
2
3
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Completeness of vision
Abilityto
Execute
Syclo
Antenna
SAP
Leaders
Kony
Sencha
Adobe
Jquery
MobileAppcelerator
Visionaries
Challengers
Niche Players
* Source Gartner 2012
Dojo
Apple
GoogleNetbiscuits
Research in Motion
IBM
Spring
Wireless
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User Segmentation
Inventory of current applications
Understand and categorize mobile users
Expand Mobility
Increase Productivity Customer, Internal
Reduce Costs , Improve ROI
Security
Ensure security of Critical data
Secure enterprise app downloads
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