Trends in Mobile Strategies
ALEXANDRIA PAUDYN - @APAUDYN04 &
BRAD BURNEAU - @B_BURNEAU
Mobile is no Longer a Device
Cell Phones, Tablets, Laptops
How to use these devices to interact with consumers
Location, Location, Location
Mindshare
Geo-targeting
Geo-conquesting
Spontaneous
Ecommerce Platform
Question for the audience
Mountain Equipment Co-op
Not just corporate
Reward Programs
Question for the audience
What is a reward program
Different kinds of programs
The difference between loyalty programs and reward programs
Mobile is More Visual