Thad McIlroy
• Started in publishing in the 70s
• Some recent books I’ve authored:
TheFutureofPublishing.com
The Trends are Unmistakable
Speed of Adoption
Source: Peter Leyden
100% Smartphone Saturation
Source: Horace Dediu | Asymco
Tablets Becoming Accessories
Source: comScore
Social Media
Facebook Mobile Users
Source: Benedict Evans
Social Media Per Platform
Source: comScore
Social Media for Books
Adapted from The Secrets of Word-of-Mouth Marketing (George Silverman)
Content
The Content Conundrum
• Best format?
• Best format for that device?
• Best format for that content?
• Best format for that group of
readers
Devices Matter for Content
Source: Pew Research Center Internet & American Life Project
Book or App?
Source: Touch Press
Marketing
Books Need to Compete
Source: Amazon
The Entertainment Spectrum
Source: Wattpad
Time Spent Doughnut
Source: Flurry
The Big Buyer
Source: Pew Research Center Internet & American Life Project
Is this the Future?
Source: Wattpad
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