Tour for members of the International community of Barcelona
Wednesday 24th February 2016 at 10:30 am Language: English
Smart Living Mobile Ready Barcelona City tour 2016
Promoted jointly by:
Target group: International community living in the Barcelona area
What is it? a networking and guided tour to discover innovative multichannel shopping experiences and connected car experiences in real urban settings
Meeting Point: Veritas (flagship store of the leading Spanish organic food supermarket chain) located at Carrer Diputació, 239-247 (just off Rambla Catalunya)
Tour registration: register at the following link, indicating the tour code 24M01 http://mobileworldcapital.com/es/mobile-ready-city-tours/
What does it consist of? walking tour in the Rambla Catalunya area, visiting 3 stores, and shuttle service to the Sants Central Railway Station parking facility. In both areas you will be able to know and experience with technological innovations.
Duration: 2 hours and 30 minutes approximately
Date and starting time: Wednesday 24th February 2016 at 10:30 am
Language: English
Smart Living Mobile Ready Barcelona City tour 2016
(1) Multi-channel shopping
list
(2) Improving the shopping
experience
(3) Digital payment system
(4) Immersive virtual
shopping experience
(5) Integration of the
physical and virtual
world
(6) Connected car
2
4
5
1
6
3
Technology Partners
Industry partners
MOBILE READY 2016 Multi-channel shopping experience and connected car
Venues, partners and experiences
MOBILE READY 2016 (1) Multi-channel shopping list
Generating a “multi-channel shopping list” through different solutions and technologies: • Mobile / Tablet / Web
• Internet of Things - Connected Kitchen device of Worldline
• Kinetic Technology to bring the consumer to a virtual Veritas shop
Partners
In the Veritas kitchen, users will scan barcodes of different products or use the voice recognition system to add products to the shopping list.
The Connected Kitchen device allows different users (parents, children, etc.) to add products to the shopping list without using a mobile or any other device. This list can then be synchronized with your mobile while you are out shopping.
MOBILE READY 2016 (2) Improving the shopping experience
Improving the shopping experience inside the physical venue:
• Intelligent “Shopping list” where products are ordered depending on the proximity to the supermarket from the user´s location
• “Stand lighting” – shelves that project digital information about the product
highlighting the content and any additional information
Partners
MOBILE READY 2016 (3) Digital payment system
An easy-to-use mobile technology payment system, based on visual recognition of the customer.
Partners
MOBILE READY 2016 (4) Immersive virtual shopping experience
Partners
Reformation of the shopping experience with immersive technology
A visualisation and personalisation system of spaces through virtual reality technology. Digital products of
the Casa Viva catalog can be configured in a virtual space.
MOBILE READY 2016 (5) Integration of the physical and virtual world
Partners
New technologies to improve the shopping experience
• Experiment with sport products through a virtual reality adventure • Application of digital technologies in a non-digital environment to enhance the
information about the product
MOBILE READY 2016 (6) Connected Car
Connected car and intelligent infrastructures
• Connected car is a service that allows “on the way” parking space reservation
• Intelligent parking infrastructure with vehicle recognition at the entry and exit
• Digital fingerprint payment system from inside the vehicle
• Parking at a micro distribution point to collect online shopping (“click & collect”)
Partners
Integration with the City The customer would like to find parking for their car in Barcelona. Thanks to the integration with Barcelona’s parking system (i.e. apparkB), the customer is able to pay straight from their car.
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