PRATEN METJE KLANT VIA
CREATE WORD OF MOUTHVIA A SIMPLE POSTCARD -JE KLANT VIADIRECT MAIL
Stéphane Verbrugge - bpost
VIA A SIMPLE POSTCARD -
How a little elephant became a love brandbecame a love brand…
DO YOUREMEMBERREMEMBER
HIM ?
2
Loyalty starts with great storiesgreat stories…
In marketing we call this:
Product-centric versus people-centric
OrientationSource of distinction
Focus & Startingpoint
People-centric Engagement Unique Satisfaction proposition CONNECT
Brand Centric Personality Unique Sales PULLBrand-Centric Personality qProposition PULL
Product-centric Features & Benefits Unique Product
Offer PUSH
3
Loyalty starts withgreat storiesgreat stories…
The value of storytelling:
Storytelling allows users to share productexperiences and feelings: p g
• To interact with co-users on a personal level
• To refine their product usage and enhance their user-experience p
• To co-create their own stories
4
Market insight :People trust above all friends and family
5
SOME SMART IDEAS…
CREATE REAL CONVERSATIONSAND ABOVE ALL MAKE PEOPLE DO THINGS…
Your next event! Make a story of itMake a story of it…
Idea?Ta getTarget
Target your best customers…
Invite them to share with friends how
Idea
nice it is to shop in your new store.
Offer them an extra incentive / offer to make them act faster.
Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales.
Measure
Measure the word-of-mouth effect…
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
I MAXIRESPONSE1LOVEBRAND
MAXIRESPONSEMGM POSTCARD1
MOBILEPOSTCARD2
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
Your fans, clientscan send free postcardsto their friends…and they don’t need any stamp easy!I they don t need any stamp…easy!
LOVEBRAND
I’LLWAUW! CHECK ITOUT ALSO
WAUW!I WANT IT TOO
MAXIRESPONSE1 MGM POSTCARD1
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
1. As an advertiser you can offeryour fans a free postcardsthat allows to send it for freet th i
EnjoyBrand x to their peers.
2 Member Get Member gives you
Brand xjust like me
2. Member Get Member gives you full control on your budget# cards.
3. You only pay for cardsthat are send
MAXIRESPONSE1 MGM POSTCARD1
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
Some existing examples!examples!
MAXIRESPONSE1 MGM POSTCARD1
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
MAXIRESPONSEMGM POSTCARD1
More info: Contact your bpost Accountmanager or contact Nicolas Pevenageemail: [email protected] g p
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
I
bpost prints photo on real postcardand send it to friends…
LOVEBRAND
I’LLWAUW! CHECK ITOUT ALSO
WAUW!I WANT IT TOO
MOBILE2 POSTCARD2
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! 1. App is free available for every o d o out 1. App is free available for every
SMARTPHONE type
2. As an advertiser you can offer f f d
EnjoyBrand x your fans a free promo code
that allows to send it for freeto their peers.
Brand xjust like me
3. Promo code gives you full control on your budget# cards, #credits is adaptable
4. Promo code gives you as advertiseralso the possibility to adda branded layer…MOBILE2 y
POSTCARD2
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
Existing exampleexample
MOBILE2 POSTCARD2
EXPERIENCE IT YOURSELF
Download the mobile postcard app!
EXPERIENCE IT YOURSELF…
! PROMOCODE is valid until 31/05/2013
PostcardPostcard! case sensitive
Surf naar: www.bpost.be/mobilepostcard/pro
16
Your next event! Make a story of itMake a story of it…
CREATEWord of mouth! o d o out
MOBILEPOSTCARD2
More info & tarifs: Contact your bpost Accountmanager
Or go towww.bpost.be/mobilepostcard/pro
17
Other bpost servicesOther bpost services
Fancy PBCreate a fancy PB-nummer
Vergroot het percentage geopende zendingen door het frankeermerk te personaliseren!p
! Enkel mogelijk wanneer u een Direct Mail- of Admin Mail-contract met bpost heeft
afgesloten. Afgesloten. En bij afgiften van minimaal 500 zendingen in een MassPost
(Hyper)Centrum.
Meer info: http://www.bpost.be/site/nl/business/send_post/advertisin
18
p // p / / / / _p /g/addressed/pdf/Fancy_PP_NL.pdf
Thank STÉPHANE VERBRUGGE
Thank you !
DM EXPERT, BPOST
y
19
Top Related