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Mobile Payments
Opportunities & Solutions – The Platform Perspective
Presented by: Rory Murphy & Eddie Wiseman, Equinix, EMEA
Presented to: AmCham Germany, Frankfurt, September 26th 2013
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Platform Equinix: The Global Interconnection Platform Connecting companies inside the world’s most networked data centres
EQUINIX ADVANTAGE
SINGLE GLOBAL PARTNER for consistency and simplicity
THE RIGHT NETWORKS in the right markets for performance
CONNECTING more than 4,000 companies directly to their customers and partners in 31 strategic markets
Platform Equinix includes:5 of top 5 Web Properties (Comscore)4 of top 5 Social Networks (Alexa)4 of top 5 Video sites (Comscore)3 of top 5 Video Ad Properties (Comscore)
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Enterprises Enterprises
Financial Services Financial Services
Content &
Digital Media
Content &
Digital Media
Cloud Computing Cloud Computing
Equinix Customer EcosystemsFertile environment for a diverse and interconnected customer base
>110,000Cross-Connects
NetworksNetworks>900 networks available
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Mobile PaymentsAn alternative payment method & performed from or via a mobile device
• Payment services are mostly operated under financial regulation and performed from or via a mobile device
• Implemented by financial institutions, credit card companies, internet companies, mobile network operators, major telecommunications infrastructure and handset multinationals
• Worldwide mobile payment transaction values will reach $235 billion in 2013 - a 44% increase from 2012 according to Gartner
• Reliant on a complex business ecosystem and
technology infrastructure
“Mobile is going to transform media and advertising,
loyalty and reward, and payments over the course of
the next few years.
Retail was always about location, location, location and now location is in our hand.”David Sear, Weve Chief Executive,
“Mobile is going to transform media and advertising,
loyalty and reward, and payments over the course of
the next few years.
Retail was always about location, location, location and now location is in our hand.”David Sear, Weve Chief Executive,
“Imagine being able to track and accurately
understand what each customer considers purchasing,
where he does so, how he does so, what he
purchases and how much he pays.
Even more so, imagine being able to interact with the customer in real time …This scenario
isn't futuristic. It's happening today. ”
Heavy Reading Mobile Networks Insider Report
“Imagine being able to track and accurately
understand what each customer considers purchasing,
where he does so, how he does so, what he
purchases and how much he pays.
Even more so, imagine being able to interact with the customer in real time …This scenario
isn't futuristic. It's happening today. ”
Heavy Reading Mobile Networks Insider Report
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The diverse and growing Payments Ecosystem
Card Processing Prepaid
MA/Gateway - LegacyMA/Gateway - SMB Mobile Payment Platforms
Selected Venture Capital with Notable Payments Focus Investment Banks
Private Equity
Networks
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Frankfurt Payments Ecosystem
Mobile Networks
Internet Service Providers
Merchants Web Server
Payment Gateway
Merchants Bank
Merchants Account
Customers Bank
Customers Account
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Traditional 4-Party Ecosystem &
Process Flow
Emerging Mobile Payment Ecosystem –More Roles, More Role-Players
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Internet Exchange
Ethernet Exchange
Content Distribution Networks
Equinix: Traffic Exchanges
Cloud & IT Services
Financial/ElectronicTradingMobile Applications
Equinix: Business Ecosystems
Content & Digital Media
Enterprise
31 Global Metros
90+ Data Centers
Exchange900+ Networks
Equinix Data Center Platform
4,000+ Customers
Enable Direct Links to an ecosystem of digital innovators
Provide Connections to leading ISPs, Internet backbones, CDNs and mobile networks
Delivering a Global Platform of high performance data centres
Platform EquinixAccess to business ecosystems on many levels
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Performance Impact An Online Example
Improve
performance and responsiveness of Web presence
Integratemultiple online platforms to drive customer engagement
Increaseperformance and integration across back-end systems
Business Impact
Greater Performance
Internet tests at Equinix monitored by Gomezdemonstrated:
•15% faster page load times
•80% reduction in downtime
•Far greater network performance predictability with
• 40% less variability in end-to-end time
• 28% less variability in trace-route hops
• 23% less variability in availability
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Equinix Germany Data Centre Overview
� Data centers in 3 markets across Germany: Dusseldorf, Frankfurt & Munich, providing over 620,000 sq. ft. of colocation space
� PCI-DSS Level 1 & ISO 27001 Accredited Facilities
� Continuous CCTV, 24-hour physical security, identity verification & biometric access control
� 450+ Networks to expand global reach via hundreds of fixed line & mobile networks
� 10+ payment service providers
� BSI compliant data centers for disaster recovery & mirroring
� 40+ cloud and managed service providers
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Benefits of Colocating in Germany
� Enable OmniChannel support, improve WAN performance and drive down costs
� Access content, services and communications links within a single PCI DSS Level 1, ISO 27001 facility
� Single point of connectivity to expand your global reach via hundreds of fixed line and mobile networks, POS providers and e-commerce sites
� Directly plug into key components inside the data center to minimize latency, flatten bandwidth costs and speed time to new services
� Position your infrastructure in the centre of rising disruptive payment systems and converging services
� Leverage instant access to brokers, digital wallets & market data providers, gaining access & control over monetary flow on Forex payments
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For Buyers
• Find products and services by vertical, location or provider
• Use one intuitive global search interface
• Easily contact and connect to sellers
For Sellers
• Showcase offerings with customizable storefronts
• Register and funnel leads to multiple contacts
• Integrate seamlessly with your existing sales processes
Thriving Ecosystem
• 2,000 users
• 6,000 searches a month
Equinix MarketplaceStorefront to transform the Data Centre into a Revenue Centre
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Where Global Business and Growth ConnectEnabling you to keep pace with rapid expansion of the digital marketplace
• The widest network-neutral footprint– 31 strategic global markets
• The strongest balance sheet in our industry*– $1.895 billion in annualized revenues
– $547 million cash, cash equivalents & investments
– $7+ billion investment in capacity 1998-2012
• The most dynamic ecosystem in the industry– 4,000+ global customers
– 58% of our revenue comes from customers deployed across multiple regions
• Equinix – a central point in the
Business landscape
*As announced on Q4 2012 results call, and as filed on Form 8K, on February 13, 2013. Excludes the impact from the sale of 16 IBX data centers to 365 Main as announced on 9/4/12.
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CONTACT
Rory Murphy, Director of Content & Digital Media, Equinix EMEA
[email protected] | M +44 (0)7557 804222
Eddie Wiseman, Director, Financial Services, Equinix EMEA
[email protected] | M +44 (0) 7881 312 043
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