Bring Your Mystery Shops to the Next Level With Mobile Mystery Shopping
Bob Bahrampiour
VP, Business Development at
Gigwalk
June 28, 2012
What is Mobile Mystery Shopping?
Using mobile technology to conduct mystery shops, facilitating:
• Recruitment• Management• Communication• Payment
In short, it’s a mystery shop: optimized for efficiency and quality
The Numbers on Mobile – 2011 to 2012
No doubt about it, mobility is no longer the future – it’s the now.
Compliance Mystery ShopIs product and service in compliance with corporate
policy?Problem: Getting accurate, verified data
Traditional Shops: Difficult to guarantee the shop took place in the right place at the right time.
Verification based on circumstantial evidence
Mobile Shops: Verify the location and time that the
shop took place using mobile geo-location technology and
time stamps
“Location Card” – where was your shopper when they did the shop.
Service Mystery ShopsAre my customers getting the quality service they
deserve?Problem: Shop results arrive days after the shop
Traditional Shops: Shopper enters information into a form online
after the shop. If there are problems with the survey, the
process starts over
Mobile Shops: See results in real time while the shopper is
at the location with surveys and photos
Audit Mystery ShopsWhat condition are my clients’ stores in?
Problem: No flexibility to adapt and communicate changes
Traditional Shops: No way to communicate last minute
changes to shoppers or answer questions from shoppers
Mobile Shops: Communicate questions and changes directly
through shopper’s phones through instant message tools
Retail Mystery ShopAre all my retail locations across the country up to
standard?Problem: Filling in gaps in shopper coverage
Traditional Shops: Compete for attention with thousands of other jobs on job boards and classifieds
Mobile Shops: Augment your shopper workforce by
recruiting from people who live in that area. Jobs are sent directly to their smartphones
Demographic Mystery ShopsDoes service vary based on demographics?
Problem: Targeting shoppers that fit the correct demograhics
Traditional Shops: No way to verify who is doing the work
Mobile Shops: Get a full profile with work history, reliability
and background
What Mobile Mystery Shopping Is Not
A Replacement for Mystery Shopping Firms
Gigwalk is an associate member of the MSPA, as a service provider for mystery shop firms
Redundant with Current SoftwareWorks with shopmetrics to augment
your current shopper workforce.
An Analytics ServiceMobile is a tool for recruitment,
management and payment.
How Does it Work?
Step 1.) “Post” your shop
Step 2.) Information is transmitted directly to your shoppers’ phones
Step 3.) Choose who does the shop
Step 4.) Manage your shopper as needed
Step 5.) Work is delivered directly to your computer
What is Gigwalk
A Mobile Work Marketplace
connecting Mystery Shop
providers to thousands of
smartphone-enabled shoppers
across the countryLaunched in 2011, Gigwalk has grown to
140,000 people earning a 2nd paycheck doing
190,000 jobs across
50 states for small and large businesses.
Seamlessly Recruit & RetainRecruit based on observed work history
Direct & OverseeMake sure workers get best results
Communicate & CollaborateMake sure everybody knows what to do.
Mobilize your Shoppers
Organize Your Current WorkforceCreate a group for your best people
Top Related