Who we are
• A global, mobile webtechnology company
• Help companies go mobile and sell their content
• Public company (AIM: BGO), offices in UK & USA
Chosen by mobile operatorsto drive off-portal
Award winning technology
Chosen by leading businesses
Analytics tells us….Ja
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Search Trial
Search Page1
Search Page1
80%
70%
Daily revenue:2 UK Operators, all CP
Mobile marketing choices…
Advertising Ads in Search
Need tomeasure results
Value of mobile analytics
• Quantify the long-term value of marketing campaign investments
• Identify which marketing channels yield the best results
• Optimize web site design, navigation, consumer experience
• Easily place a value on ad inventory
• Compare with industry averaged stats
Your Campaign KPIs
Select Time PeriodRun Report
Analyze unique visitorsNew VisitorsRepeat Visitors
Percentage traffic from myadvertising campaigns
Analyze campaign page views
Create “Watch List” to monitorkey calls-to-action
ROI – compare campaigns against a goal
Yahoo campaign –Higher % traffic
Media campaign –Higher % reachedgoal
Your Mobile KPIs
Breakout traffic by country of origin
Detailed summary ofm-commerce transactions
Traffic by operator(including MVNOs)
Analysis by device
Traffic originating from PC web site
Traffic originating from SMS text short code
Mobile Site
How do we do it?
MobileSearch
AdCampaign
Browse In HomePage
Page
Page
Page
Store
LandingPage
Download
PremiumDownload
PageLandingPage
FormInput
Page
PremiumDownload
Campaign linksTrack entry/exitfrom campaigns
Page trackingtrack visits to pages
Paymentstracking transactions
How can I get great Mobile data?
• Choose a solution from a company with mobile experience
• Don’t assume PC analytics technology will work on mobile– Mass market mobile browsers are not so sophisticated– JavaScript fails and can stop your site working on most handsets– Cookies are not a reliable way to count unique visitors– Referral information is often removed or lost– Network address is of the operator gateway, not the customer phone–
• Get accurate, independently sourced data– Mobile identifies individual visitors more reliably (first and ongoing)– Precise demographics – country, network (MNO/MVNO), language, phone
Drive success:
Users respond
Invest inadvertising
Usersmake
choices
Select Adchannel
“Sale”made
1
2
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4 Measureresponse
AnalyzeROI
YourProposition
Thank You!
www.bango.com/analytics