Mobile Marketing 101for Local Businesses Understanding How The
MobileRevolution Can Impact Your Business TechieDIY.com
What is Mobile Marketing? Wikipedia Definition of Mobile
Marketing In November 2009, the Mobile Marketing Association
updated its definition of Mobile Marketing: Mobile Marketing is a
set of practices that enables organizations to communicate and
engage with their audience in an interactive and relevant manner
through any mobile device or network.
In Other Words For Small Businesses: Mobile Marketing is the
New-Age way todeliver permission-based, targeted, and easy- to-use
promotion offers to millions of consumers via their mobile
devices.
Times Have ChangedYears Ago, Advertisers Could Reach Most of
America with Just TWO 60 Second TV Commercials Not anymore Today,
consumers spend MUCH LESS time viewing TV commercials and more time
in front of their PCs and Mobile Devices
Mobile Usage Statistics Did You Know More Americans Own Mobile
Phones than Computers? Most Consumers Age 18-34 Now Own
Smartphones? U.S. Mobile Commerce Sales Surged 91.4% in 2011?
Mobile Usage Statistics Did You Know By 2014, Mobile Internet
Usage is Expected to Exceed Desktop Internet Usage? More than 50%
of all Local Searches are Done from a Mobile Device? Over 350
MILLION People Access Facebook from Their Mobile Devices?
Consumers LOVE Mobile Devices It Takes 90mins for the Average
Person to Respond to an Email But it Takes 90 SECONDS for them to
respond to a Text Message Our Mobile Devices are the First Thing We
Check in the Morning and the Last Thing We Check Before Bed
Consumers LOVE Mobile Devices Adults Now Spend More Time with
Mobile Devices than Print Media Such as Newspapers and Magazines
91% of Americans Keep Their Mobile Devices within Arms Reach 24/7
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional
Coupons
Consumers LOVE Mobile Devices Nearly Half of Generation Y Would
rather Lose Their Wallet or Purse Than Their Mobile Device The
Average Person takes 26hrs to Report a Lost Wallet But They Report
a Lost Phone within 68mins
What Are We Doing on Our Mobile Devices? Communicating
Emailing, Texting, Sending Pictures, Social Networking, Blogging,
and More
What Are We Doing on Our Mobile Devices? Personal Business
Checking Weather, Reading News, Shopping, Maps/Directions, Stock
Quotes, Looking for Local Products/Services, and More Passing Time
Playing games, Downloading Ringtones, Watching Videos, and
More
Most Popular Forms of Mobile Marketing Technology SMS (Short
Message Service) Text Messaging Mobile Search & Mobile Websites
QR Codes
What is Text Messaging? Wikipedia Definition of Text Messaging
Text messaging, or texting, refers to the exchange of brief written
text messages between fixed-line phone or mobile phone and fixed or
portable devices over a network. SMS (Short Message Service) is a
form of text messaging communication on phones and mobile
phones.
Mobile Phones Arent Just for Talking AnymoreIn Fact, Nearly 3
Out of 4 Americans Sendand Receive Text Messages 31% of Them Prefer
to Text than Talkon Their Mobile Devices
Preferred Contact Method byNumber of Texts Sent/Received
Benefits of Using SMS Text Marketing in Your Business Builds a
Powerful List of Targeted Buyers Permission-Based Customers Opt-in
to Receive Your Text Messages Cost-Effective and Produces a High
Rate of Return Very Little Technical Knowledge Required
Benefits of Using SMS TextMarketing in Your Business Easy to
Manage and Understand Mass Alert to Those Who Have Opted-In to Your
List High Deliverability Rates Easy to Track and Measure
Results
Benefits of Using SMS TextMarketing in Your Business Increases
Repeat Business Decreases No-Shows for Appointments Promotes
Customer Engagement & Loyalty Increases Exposure, Sales, and
Revenue
Interesting SMS Text Messaging Statistics Approximately 90% of
Consumers Read Their Text Messages within MINUTES 73% of Consumers
WANT to Receive Special Offers on Their Mobile Devices but are Not
Getting Them Offers Made via SMS Text Marketing Get up to a 20%
Response Rate 10 Times More Than Traditional Methods
Different Ways to Use SMS Text Marketing in Your Business Start
a Mobile Coupon Club Cross Advertise Your Text Message Campaigns
Incorporate QR Codes into Your Campaigns Collect Feedback and
Surveys
Different Ways to Use SMS Text Marketing in Your Business Text
to Win Text Voting and Trivia Customer Appointment Reminders
Tips for Your SMS Promotions KNOW Your Audience and Target
Wisely Choose Your SMS Keyword Wisely Let the World Know That You
Use Text Marketing!
Tips for Your SMS Promotions Dont Spam; Use Opt-ins Only Make
Sure Your Offer is Easy to Understand and Attractive Provide Terms
and Conditions Clearly Layout the Redemption Rules
How to Get Started with SMS Text Message Marketing 1. Pick a
SMS Text Message Vendor 2. Decide on a Target Market 3. Setup a Way
to Collect Mobile Phone Numbers 4. Choose a Keyword 5. Create a
Good, Strong Call to Action 6. Design Your Promotional Materials 7.
Tell the World About Your Text Campaign 8. Track Your Results
What is a Mobile Website? Wikipedia Definition of Mobile Web
The Mobile Web refers to the use of Internet- connected
applications, or browser-based access to the Internet from a mobile
device such as a smartphone or tablet computer connected to a
wireless network.
Did You Know?One-half of All Internet Searches for LOCAL
Products and Services are Performed from Mobile Devices But There
is Just ONE PROBLEM Most Traditional Websites are NOT Compatible
with Mobile Devices
A Website vs. a Mobile-Friendly Website Recent studies show
that current mobile web-userexperiences are overall HORRIBLE when
it comes to viewing and navigating websites Web Designers
Understand How to Build Websites Made for Computers But a MOBILE
PHONE is Not a Computer
A Website vs. a Mobile-Friendly Website Computers are in a
steady, predictable environment Mobile devices are in a highly
variable environment Computers have large screens that allow
multi-tasking Mobile devices have small screens and are not ideal
for multi- tasking Computers have keyboards and mouse for
ease-of-use Mobile devices are harder to navigate due to small
keyboards and scrolling devices
Benefits of Having aMobile-Friendly Website Improved User
Experience Faster Website Loading Speed Better User Engagement and
Context Location-Based for Geo-Targeting
Benefits of Having a Mobile-Friendly Website Improved Search
Engine Performance Branding and Exposure to Mobile Users Increased
Visits to Your Website and More Leads Accessibility to Mobile
Consumers While They Are On the Go
Benefits of Having a Mobile-Friendly Website Your Website Can
be Viewed Wherever Mobile Cell Phone Coverage is Available Helps
You Attract Both New and Repeat Customers Gain the Advantage Over
Competitors Easy to Integrate with Social Media Platforms to Boost
Profits
Mobile Website Tips Keep it SIMPLE Create a Mobile Site that
Caters to People Who are On the Move Dont Overload Your Mobile
Website with Heavy Graphics or Flash Use the Click to Call and
Other Click Features Keep Navigation and Scrolling to a Minimum
Design for Multiple Handsets
What is a QR Code? Wikipedia Definition of Mobile Web A QR code
(abbreviated from Quick Response code) is a type of matrix barcode
first designed for the automotive industry. More recently, the
system has become popular outside of the industry due to its fast
readability and comparatively large storage capacity.
What is a QR Code? QR Codes are Quickly Becoming Popular in the
Marketing World QR Codes Allow Consumers to Access Information
About a Product or Company IMMEDIATELY Many Major Brands are Using
Them to Engage with Customers Best Buy, Toys R Us, Wal-Mart, Calvin
Klein, and More Easily Read by Most Mobile Devices with the Help of
a QR Code Reader
How QR Codes Work Mobile Users Need a QR Code Reader to Scan
Your QR Code These are FREE and Come Pre-Loaded on Most Smartphones
You Create a QR Code to Direct Users to Your Website (or other
destination) User Scans the QR Code and is Immediately Redirected
to Your Website (or other destination)
Different Ways to Use QR Codes in Your Business Where to Put QR
Codes? Add Them to Your Online Properties, Such as Websites, Social
Media Profiles, Emails, Online Videos, Press Releases and More
Place Them on Your Printed Marketing Materials, Such as Business
Cards, Flyers, T-Shirts, Newspaper Ads, and More Place Them on Your
Product Packaging and Storefront Displays
Different Ways to Use QR Codes in Your BusinessWhere to Send
Consumers When They Scan Your QR Codes? Send Them to Discounts,
Rewards, Coupons, and Special Offers Send Them to a Specific
Product Page on Your Mobile Website Send Them to Product Video
Demos or Instructional Videos The sky is the limit, when it comes
to using QR codes!
Benefits of Using QR Codes in Your Business Consumer Receives
One-Click Instant Gratification No Need to Write Down Your Details
Builds Customer Excitement and Makes Your Business Unique Can
Easily Integrate with SMS Text Message Marketing and Mobile
Websites Explosive Mobile Usage Growth Creates Even More
Opportunity for Your Business
Benefits of Using QR Codes in Your Business Creating QR Codes
is Cost-effective Easy to Implement, Manage, Measure, and Track
Bridges the Gap Between Online and Offline Marketing
QR Code Tips Make Sure Your QR Codes are Smartphone-Friendly
Dont Print QR Codes on Glossy Paper to Prevent Scanning Errors Size
Your QR Codes Appropriately Educate Your Audience About QR Codes
Point Customers to QR Code Readers
Getting Started THANK YOU For Viewing Our Mobile Marketing for
Local Businesses Presentation! If You Would Like More Information
About How MobileMarketing Can Help Your Local Business, Contact Me
Today. Tom Litchfield Techie DIY [email protected]
http://techiediy.com