Download - Mobile Internet Affiliate Marketing

Mobyaffiliates.com

Affiliate Marketing on the Mobile Platform

London Affiliate Conference

Presentation

February 2010

2010 – Mobyaffiliates.com 2

Overview

Affiliate marketing on the mobile platform

The mobile commerce

opportunity

Issues for affiliate

networks on mobile

Issues for affiliates on

mobile

1 2 3


Introduction

• http://mobyaffiliates.com

• B2B

• Directory of mobile affiliate programs

• Make money on mobile community

• http://mjelly.com

• B2C

• Directory of mobile sites and applications

• List your site or app


2009 was “The Year of Mobile”

Handsets

Lower cost data

Hero services

App stores

Mobile Ads

Key drivers

The mobile commerce

opportunity

1

Adoption & Usage


2010s will be the Decade of Mobile


So lots of opportunities for affiliate marketing?

= $$$

• Embedded payment channel

• Massive growth in usage

• Un-tapped market

• Big in Japan


Reality check …

Source: Ipsos

Usage of services

Personalisation Games, apps Music, video Casino Travel Finance Retail

Mobile commerce 2010


But! … mobile web & advertising a very dynamic market

Mcommerce iphone apps

• $500m in mobile commerce revs

• Already huge sales through mobile internet sites and growing at 100% + p.a.

Emerging technologies


Affiliate Networks face a number of challenges when moving onto the mobile platform

• Javascript, cookies, IP addresses not reliable on mobileTracking

• New formats required, MMA compliance Creative

• Very fragmented handset base to supportHandsets

• Existing affiliates probably not focused on mobileAffiliate

Recruitment

Issues for affiliate networks

2


Gaming affiliate networks are leading the way


Others are following

New affiliate networks specialising in mobile

Online affiliate networks moving onto mobile


However, still a long way to go …

• Lack of critical mass of merchants and networks

• Affiliate management not focused on mobile (but improving)

• Handset targeting still not well managed

• Need more high value verticals (finance, travel) to enter the market with high CPA offers


Affiliates on mobile also need to adapt their approach

Issues for affiliates

3

≠• Traffic

• Targeting

• Analytics & Tools


Organic search - broken on mobile

• Google mobile doesn’t prioritise mobile-focused sites

• Page rank doesn’t work on mobile web/ apps

• Mobile site directories are worth looking at as a source of organic traffic


PPC Search – limited inventory and high cost

• Search volumes limited– no. of searches– ad units– search words

• High cost / CPC

• High click through 5-20%

• Converts very well

• Future growth will unlock the market


Mobile ad networks – which ones to use?

General Premium Specialist Other


Direct buys – can be hard to find who has a lot of traffic

Operator Portals High traffic mobile sites Metrics coming


Appstores – not just itunes/ iphone

Device & OS Operators Independents


Appstore SEO – an emerging area


Affiliates also need to use different tools and services on mobile Analytics Market Intelligence Site creation


Conclusions …

• No doubt about it mobile is going to be BIG for affiliate marketing …

• … but might take some time to develop – timing is key

• Mobile needs different approaches – can’t just move easily from web to mobile success as an affiliate or network


Thank you!

mobyaffiliates.com

mjelly.com

[email protected]

twitter.com/mobyaffiliates