1.Mobile 2.0
From Headphones to Microphones
Nancy Proctor, Smithsonian Institution
Powerhouse, 19 April 2011

2. Housekeeping
Ways of staying in touch:
ProctorN@si.edu@nancyproctor
Hashtags: #mtogo#SImobile
http://smithsonian-webstrategy.wikispaces.com/Mobile
Unanswered questions? http://wiki.museummobile.info/museums-to-go/mobile-faqs
3. Are museums a fad?
http://smithsonian20.si.edu/schedule_webcast1.html
Nancy Proctor, ProctorN@si.edu
3
4. What is the Museum
in this Web 2.0 world of information on demand?
4
5. The Smithsonian Institution
The worlds largest museum & research complex
6. A Network for the Increase & Diffusion of Knowledge

19 Museums

7. 156 Affiliate museums 8. 9 Research centers 9. And a ZooMore than 30 million visitors in 2010
& 180 million virtual visitors
10. Our audiences now access the Smithsonian through a wide range of platforms beyond our walls and websites
Photo by Mike Lee, 2007;
from the American Art Museums Flickr Group
11. The Museum is transforming from Acropolis
Nancy Proctor, ProctorN@si.edu
8
12. into Agora
13. The Museum isa Social Network
14. The Multiplatform Museum
15. The Multiplatform Museum
16. More than multiplatform
17. The Museum is a Distributed Network
Edward Hoover, 2010, from Flickr.
18. Is mobile a fad?
What is mobile?
19. 20. Mobile includes both:

Pocketable(phones, iPods, gaming devices)

21. Smartphones(apps and mobile web) 22. Podcasts(video and audio) 23. BYOD(bring your own device) 24. Mobile web sites 25. Portable(tablets and eReaders) 26. Dumb phones(voice calls and txting) 27. otherdownloadable content (PDFs, eBooks) 28. mobile devices provided on-site (audio tours etc.) 29. Large-screen websites on mobile devices