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Gas Stations Spain
Alberto Alonso Ruibal (Mobialia)July 2013
About me
Alberto Alonso Ruibal● IT Engineer● Mobialia founder in 2010● Previously
– Systems manager– J2EE developer– ERP consultant
● Coorganizing:
Our Gas Stations Spain App
● Android & iOS versions● First free gas stations app in Spain in 2010● Best rated● Most downloaded● 500.000+ downloads
(Android + iOS)
Features
● Fast and easy to use● Map: shows brands icons and prices● Lists by
– Price– Distance– Favorites
● Color code:– Red-expensive– green-cheap
More features
● Savings calculator● How much does it cost to go to that gas station?● Choose brands to show● Configure discounts:
– by brands– ... or only in one gas station– by percentage– ... or cents per liter
● Option to hide gas stations
with outdated prices● Extremely small < 300Kb!
Integration
● Download formats not enough for us: we use scraping
● We replicate the data in our own servers 4 times a day
● We implemented a REST service for our app● Some problems with outdated prices
What we would like● A way for users to denounce outdated prices● Prices for GLP
When I say I'm an app developer...
...this is what people think
But the truth is...
App bussiness model
● The App Bubble: it's very hard to monetize mobile apps
● And extremely hard if targeting only one country
● We discarded a paid app:– In Spain people are not used to pay for apps– Not fair to pay for open data
We monetize with ads
● We work with two advertising companies: mAdvertise and AdMob (Google)
● For every 1000 ads shown we receive (CPM):
0.3€ to 1€● 2012 stats for Gas Stations Spain in Android:
– 10M+ Ads shown– Revenue generated: 7300€
This is not only about money...
● We are a public service● Our users save money● We make people's lives easier
We need open data!● Ok, and better with a REST API ;)● Thanks:
Who we are
@albertoruibal
@ibancg
(iOS version)
What we do
● Games
● More utility apps
● Only own products / no government subsidies
Mobialia Chess Slot Racing RBKube
Track my Followers Color Detector SpotRadio
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