Mastery Journal Timeline
Kehinde O. Abegunde MDMFA Program
Reflection Brainstorm Worksheet
This brainstorm worksheet was meant to open us up in our thinking pattern as to what we want to achieve in this program going forward, what sacrifices we are willing to make and areas in our study we ready to make amendments, research, networking, and seeking mentorship. So within the next eleven months remaining, these are the steps I will have to follow religiously my roadmap to what I hope to accomplish .
1. Personal Development & Leadership
In this course, I learned about personal development and self discovery as I embark on this journey to Mastery. Who I am and what I long to become and how to go about it. So within the next eleven months I plan to work hard, utilizing my creative skills to explore the concept of Mastery.
Strategies & Tactics
Watched the TED Talk " The life code and will shape the future" By Juan Enriquez https://www.ted.com/talks/juan_enriquez_on_genomics_and_our_future
Built upon my knowledge on lifes task Networking with colleagues
2. Defining Client Needs
This course would assist me in having ideas as to knowing how to research , brainstorm and create strategies client needs to adhere by in other to identify vibrant opportunities for their products and services
Strategies & Tactics Understanding Marketing strategies and techniques
Dissecting Marketing Attitudes
Read the article http://marketing.about.com/od/ relationshipmarketing/a/clientneeds.htm
3. Brand Development
In this course I would know how to understand the core values of a brand and interprets it effectiveness through the various channels of design applications at my disposal.
Strategies & Tactics
Discovery, Strategy and Consulting
Understanding the power of Brand Marketing
Read the article, Brand Identity Development and the Role of Marketing Communication By Petek, Nusa, Ruzzier, Maja Konecnik; http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=6&sid=17095564-037e-496d-9f8d-08c44923379e%40sessionmgr4003&hid=4207&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=89737119
4. Effective Copywriting
This course will help prune my writing skills to communicate effectively. I am anxiously expectant, this is one area I really need to focus my utmost attention.
Read the article The definitive guide to copywriting By Neil Patel & Joseph Putnam: http://www.quicksprout.com/the-definitive-guide-to-copywriting/
Strategies & Tactics Researched the concept of copywriting
Understanding the role of copywriting in Marketing
5. Design Research
Design research is foundational to creating products, services, and systems that respond to human needs. In the public and international development sectors, understanding and meeting human needs are critical for improved livelihoods and better governance. This course would be the bedrock for all my design concepts.
Strategies & Tactics Importance of design reasearch
https://mtsg.files.wordpress.com/2010/07/14-defining-the-beginning.pdf
Read the article, Why is it and Why do it byPanthea Lee http://reboot.org/2012/02/19/design-research-what-is-it-and-why-do-it/
6. Organizational Structure:
This course will help me in having an inkling as to how power and responsibilities are assigned and controlled within an organization.
Strategies & Tactics
Watched the lynda.com tutorial, Learning and Organization Development with Wayne Cascio; http://www.lynda.com/Business-Business-Skills-tutorials/Learning-organizational-development/191268/378321-4.html
I will research more on this course to gain full understanding, its expedient for to grasp how it works.
Read the article by Bridgespan http://www.bridgespan.org/getmedia/b1139597-adfe-4dd7-bbb2-ac8c67883020/effective-organizations_-structural-design.pdf.aspx
7. Design Strategies and Motivation
This course will teach me how to research and use the various design avenues its functionality in a design outfit.
Watched the lynda.com tutorial, Design: Vision and Strategy with Lauren Bacon http://www.lynda.com/Web-Web-Design-tutorials/Collaborative-Design-Vision-Strategy/187500-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bstrategies%2Band%2Bmotivation%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Understand design and it functionalities.
Read article, Motivation and Instructional design by John M. Keller http://link.springer.com/article/10.1007%2FBF02904345?LI=true#page-1
Strategies & Tactics
8. Design Integration
This course will open me to the various facets that make up design and give me a firm ground base to integrate in my own concepts and ideas.
Understand design integration
Read article,What is Design Integration by QMISOLUTIONS; http://qmisolutions.com.au/products_services/design-integration/
Strategies & Tactics
Consult with course Instructor
9. Multi-Platform Delivery
With this course I will know how use the various type media at my disposal to communicate a concept, or ideas effectively.
Strategies & Tactics
Watched the lynda.com tutorial, Online Marketing Fundamentals, by Brad Batesole; http://www.lynda.com/Analytics-tutorials/Online-Marketing-Fundamentals/188429-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:multi%2Bplatform%2Bdelivery%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Read the article, Multi Platform Delivery by Center for Cultural Policy Research; http://www.gla.ac.uk/schools/cca/research/ccpr/researchinccpr/multi-platformmediaandthedigitalchallengestrategydistributionandpolicy/
Brush up my design skills
10. Measuring Design Effectiveness
This will help me know how to gauge the receptiveness of a concept to the public.
Read the article, Measuring Design Effectiveness By SUMO http://www.sumodesign.co.uk/impact/measuring-design-effectiveness/
Research on better ways to understand design effectiveness
Watched lynda .com tutorial , Collaborative Design Process by Lauren Bacon; http://www.lynda.com/Web-Interaction-Design-tutorials/Collaborative-Design-Process-Efficiency/187499-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:measuring%2Bdesign%2Beffectiveness%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Strategies & Tactics
11. Thesis: Presentation of Design Solution
This is the final presentation of a project based on all I have learnt in this program so far, to be judged by certain criteria and laid down guidelines that are meant to bring about a successful design solution.
Recap on all course works Presenting a conclusive design package based on
multi-platform delivery
Strategies & Tactics
Watched the lynda.com tutorial, Presentation Skills by Petrula Vrontikis; http://www.lynda.com/Business-Design-Business-tutorials/Running-Design-Business-Presentation-Skills/124071-2.html
12. Professional Practice
This course will open me up to ethical processes in the design field or rather say design world which are of great importance to the path of success. This to me is a step in the right direction.
Strategies &Tactics Understanding Job Hunting Read the article on 3 Surefire Solutions To Overcoming Your Biggest
Challenges, by Mary Eileen Williams; http://www.huffingtonpost.com/eileen-williams/job-search-burnout-_b_6810806.html
Read the article Principles of Professional Practice by National Association of Colleges and Employers; http://www.naceweb.org/Knowledge/Principles/Principles_for_Professional_Practice.aspx?referal=knowledgecenter&menuID=203
6 Industry Leaders to Interview
Sara Ponce, Founder, Designer Mama Yala [email protected] Mellissa Badder Creative Director American Technology Services [email protected]
Cheryl Motalvo President Co-Founder GVH Live [email protected]
Grenetta Wells, Millender Media Communications [email protected]
Basel Tahhan, Printline Graphic Designer & Business Owner [email protected]
Michael Yang Graphic Designer [email protected]
Clubs & Organizations
CRU (Campus Crusade for Christ) Roland Mann, Club Advisor [email protected]
International Student Society Christa Evans & Sophia Arul, Club Advisor [email protected] & [email protected]
Media Design Group Colleen M. Cleveland & Adam Baldowski Club Advisors [email protected] & [email protected]
Mentor Characteristics
Approachable Knowledgeable Down to earth personality Empathy
Innovative Companies & Heroes to Follow
Mellissa Badder Creative Director American Technology Services [email protected]
Bodunde Apelegan Steward Design House [email protected]
Cheryl Motalvo President Co-Founder GVH Live [email protected]
Key Points Summary
Like I reiterated before there are certain goals I want to achieve with regards to my professional path after this program. In the achievements of these goals, as I currently possess a bachelors degree in Graphic Design and to conclude this Masters degree, which would be an added advantage in launching me forward for higher aspirations going forward in my journey to mastery in the area of specialization, Media Design.
I will be true to myself to continue to exploit further avenues to practice
and build upon on what I had learnt so far
Top Related