-Matt Siltala
-Dream Systems Media
I Asked For Others Take On The Subject:
Debra Mastaler: What can I do to create content for my site so I turn up for all the blended searches. Video, image, shopping , local - etc how can I make my site show up in each of those "one boxes’?
Vince Blackham: It's about controlling more than just regular SERPs, but the images/youtube/and local that could show from a result, its all about the blended result instead of just the regular SERPs these days!
Recent Example:
(Thanks Andy Beal)
How Does This Help Me?
I Asked
Research Your Audience
•Asking Questions About?•Looking For Answers On?•Looking For Videos About?•Looking For Images About?•Looking For Reviews On?•Looking For Testimonials On?•Reading Blog Posts/Articles On?•Looking For Tips On?•Looking For Help On?
Find Out What People Are:
Mixed Media In The SERPs
•Images•Videos•News•Shopping Results•Blog Posts•Books•Review Sites•Local
Industry Examples: Content
If I owned a travel blog/affiliate website I would be all over this information.
•Blog Posts
•Tips Section
•Articles
Industry Examples: Videos
A guitar blog/product site/whatever could use these sites to get video
ideas and then post them on their blog.
Could even throw some viral in there and get funny.
Industry Examples: Images
Create a Flickr group with all different kinds of Round Bed Images.
Include those images on your own website & blog.
Besides creating something that will show up in a ‘Mixed’ SERP, you can also answer these questions now, and drive traffic to your sites.
Industry Examples: Shopping
Go find out what networks are
being used here, and join them!
Industry Examples: Press
Figure out where they are getting
their press (industry
specific) and submit a release!
Industry Examples: Local
(Yahoo Local showing up in a Google result.) Find the places
where people are getting listed local - and get
listed too!
Industry Examples: Reviews
Pay attention in the SERPs for sites that are reviewing &
comparing. AND YES - See what it is going to take to get your site
or products listed.
Get Creative
Highlights: Images - How can you better use images and get them to show up in the SERPs?
Videos - How are others using video? How can you implement with current strategy? Create a YouTube Channel.
News - Are you posting regular press releases? Use your competitor to get ideas. They will show up in the SERPs.
Shopping Results - Are you using sites like Shopzilla to get into shopping results? There are plenty others too.
Blog Posts - Are you even blogging? Find the questions that people are asking - and answer them! You be the one that provides that killer content! Books - Could you write a book about your industry?
Review Sites - Make sure your company is listed on review sites.
Local - Make sure and set up all your local accounts.
Matt Siltala
Dream Systems Media, Founder
http://www.dreamsystemsmedia.com
@Matt_Siltala on Twitter
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