nomadgraphique
Mini Portfolio
Everything you can imagine is real
Picasso
Mini Portfolio Business Example 1: World Travel Awards
Press AdvertisingFull page adverts forMiddle East Awards
InvitationPromotional materials forWTA’s involvement at theWorld Cup Finals
One of our largest (and longest serving)clients is the World Travel Awards. A globalbrand used by many leading operators in theTravel Industry, the Awards take placethroughout the year in locations around theworld. We are involved in nearly all aspects oftheir visual media. Here is a brief selection ofsome of their work.
Official Programme96pp Official Programmesproduced for each event
Sponsor AdvertisingDPS Advert for Emirates Palace Hotel
Mini Portfolio Business Example 2: SantanderTraining MaterialsTeacher’s Notes, Activity Sheets andPowerPoint screens
Santander is one of the world’s largest banks and they invest heavily into socialprogrammes in partnership with organisations like the Citizenship Foundation.We have worked with Santander on booklets and training materials to helpyoung people better understand the world of personal finance.
Pocket-sized Money GuideBooklet for young people
Mini Portfolio Business Examples: Some recent work
Here is just a small selection of some recent workproduced for our business customers.
Horse WorldPresentation Materials
Dan TechnologiesCorporate Brochure in Englishand Danish
Global Snow ShowsMedia Pack for 2011 Shows
PetFaceBranding, illustration andpackaging for Pet Food ranges
Marketing FileWebsite, emailerand folderdesigns
Mini Portfolio Business Examples: Some recent work
Country PropertiesAdvertising/Brochure
Mini Portfolio Website design
Rockmill Wealth Management
Mini Portfolio Website design
Evergreen Press
Flinder Services
Crest Oil ProductsLogo Design/Branding
Mini Portfolio Young Person/Young Adult Example 1: The Citizenship Foundation
Citizens DayGuide booklet for enablingAuthorities to stage ‘Citizens Days’
Young Citizen’sPassport
Best-selling Guideto the Law forYoung People
Trouble for DannyResources for children with learningdisabilities about the legal systemand youth offending.
The Citizenship Foundation is a Education Charityproducing high quality materials and training on the law,democracy and citizenship. We work with them on manyprojects covering Youth-related schemes like the NationalYouth Parliament, Citizenship education materials andmuch more.
Mini Portfolio Young Person/Young Adult Example 2: University of Plymouth
The University of Plymouth is a top-ranked University and wehave produced many projects for them from academicpublications to promotional /informational projects aimed atschool leavers, overseas students and also undergraduates.
Faculty of ScienceDiscovery Event for school
leavers and parents
UpFrontThe University of Plymouth magazine
Faculty of SciencePromotional fold-out poster
Prospectus ConceptsCover design concepts for thePostgraduate Prospectus
Faculty of EducationPublicity for teacher training
Preview DayLanyard cards for Freshers’ Days
Mini Portfolio Young Person/Young Adult: Some recent work
QuakersA series of Exhibition panels for
travelling exhibitions into schools,colleges and community groups
Letchworth Street FestOfficial Programme for the
Garden City’s premier outdoor event, along with press
adverts, web graphics and posters/banners
Peninsula ArtsSeries of monthly posters for artsevents in Plymouth’s thrivingcommunity arts hub.
Phoenix CinemaMini Exhibition for younger audience
members, detailing the history ofthis classic cinema
Young Muslim LeadershipNetworkBooklet for Muslim students inhigher education
Here is just a small selection ofsome recent work produced withyoung people in mind.
Mini Portfolio Children & Families Example 1: The Heritage Foundation
The Heritage Foundation in Letchworth Garden City continues thepioneering work implemented by Ebenezer Howard and continuesto invest in the community through its many enterprises, includinga museum, a theatre, a cinema and a community farm.
Earth DayA community event
celebrating all thingsenvironmental
Broadway CinemaThe design of a new website for the famousArt Deco Cinema in the heart of town
Standalone FarmCompetition Flyer
First Garden CityHeritage Museum
Exhibition stands andpromotional materials
Mini Portfolio Children & Families: Some recent work
Letchworth FoodFestivalPoster designs and adcampaign for this familyevent
Pixmore SchoolProspectus
The Valley SchoolProspectus
Up On DownsLeaflet for support group
LetchworthArts Centre
QuarterlyWhat’s On
Leaflet
Hand in HandsHelp independent living
Christmas PromotionsAds and posters for Christmas Events
Mini Portfolio Children & Families: Evans Publishing
Evans Publishing produce lavishly-illustrated books for childrenthat are useful tools in the classroom. We have produced manycovers and page interiors for a wide range of their publications.
Animal FriendsA series of books for veryyoung readers
Shots SeriesNovels for 12 to 15 year
olds in the thriller andromance genres
StorytellersStories from theworld’s great faiths
Uncovering the PastSeries of books looking atpast civilisations
Science EssentialsA series of science bookscovering biology, physicsand chemistry.
Mini Portfolio Miscellaneous booklets and brochures
Mini Portfolio Miscellaneous booklets, magazines and brochures
Mini Portfolio Miscellaneous leaflets
Mini Portfolio Miscellaneous publicity material
Mini Portfolio Miscellaneous publicity material
Mini Portfolio Miscellaneous publicity material
Mini Portfolio Miscellaneous publicity material
Mini Portfolio Miscellaneous publicity material
Mini Portfolio Logos and Branding
MethodStatement
Imagination is more important than knowledge
Albert Einstein
1 Ensuring Value for Money
The most important thing inthe current climate isdelivering value for money,especially when budgets aretight.
Our first priority must be toknow how much you areprepared to spend on aproject. There is no pointsaying that all posterdesigns cost £XX, when onedepartment may be able toafford one price, andanother can only go to halfthat.
We will always give a typicalprice for a project, but weare always prepared to workwithin pre-defined budgets.Some jobs, for example may
have the budget to spendon more design conceptsand we can use that budgetwisely. Other jobs, however,may have very little scopefor initial concepts, butthrough focus on the briefwe can work within ashorter time frame toachieve something ofexcellent quality within yourbudget.
2 When is it needed by?
The next most importantquestion is the deadline.This is an area where wehave much expertise.
Once we know when yourequire the finished project,we liaise with the printproduction department tosee when the artwork isrequired to go to print. Wethen work out a timetable ofdelivering concepts thatgives you enough time toevaluate and feedback uponthem before we commenceupon the finished artwork.
Sometimes jobs come inthat are needed thatafternoon or by tomorrowlunchtime. No problem. We
are always flexible inreallocating resources withinour studio and we canalways move our schedulesaround to accommodateurgent artworks.
On many occasions we haveproduced leaflets, flyers andposters within hours ifrequired.
Best of all, we do not chargeany premium for a fastturnaround.
3 What is the medium?
Also at the outset we agreeon what the job is and howit is to be produced? Is itpart of an on-going series? Isit a 2-colour or 4-colour job?Is it a web-only project?
We ask all these questionsso that we are clear on whatis required. We also offer ourown suggestions – some outof creativity and some out ofbudget responsibility. Youmay ask for an 8pp leaflet,but we may feel a 6pp couldbe achieved and inconsultation with the printdepartment discover thatsavings can be made.
4 What is the audience?
Again this may well be in thebrief, but we check to makesure we know who theaudience is for a givenproject. Is this aimed at theyoung? Or the elderly? Dospecial considerations haveto be taken into account –say large point sized text forpeople with learningdisabilities? Is the documentbeing produced in anotherlanguage? Are theirquestions of ethnicity,diversity and equality thatneed to be reflected in thedocument and in theimagery used?
Method Statement
Understanding and interpreting the brief
We follow various steps inthe creative process. Theyare not written in stone –but they do give us a clearpathway through thecreative process and by thewhole team subscribing tothis process we alwaysensure that all options arelooked at, considered andimplemented.
It also allows us to have aconsistent creative process;one that does not deviate orget sidetracked and one thatenables deadlines to be keptand for clients to be kepthappy.
1 The Concept
The first thing we do is toFocus the concept. Weunderstand what the thingis and begin to formulate aplan of what it is we aregoing to do
2 Research
The next stage is to gathersupporting materials or towork with the clients on thecreation of a ‘mood board’.Working with the client atthis stage is essential. We gettheir invaluable input on thesubject matter, plus we getexamples of what theywould like to see or thingsthat have inspired them.We also look at: similar
projects by othercompetitors; colour options;films, video, TV, and otherforms of influence andinspiration; photo research;a look at the market ingeneral and what theaudience are currentlyresponding to.
To offer balance we alsosometimes offer an alternatevision. We even sometimesgo completely off-brief – ifthere is budget – to throwsomething new and unusualinto the mix.
3 Evaluation
When we have our researchtogether, we go through it indetail. Due to the closeworking nature of the team,most work is a collaborative
effort, with all teammembers adding theirthoughts and opinions intoa piece.
We highlight the stuff welike and understand why itworks. We also flag what wedon’t like and ensure weunderstand why it doesn’twork.
4 Establish a style
We start working byestablishing our style. Withthe details on audience andtone of voice agreed, westart getting concept ideastogether. As shown in thistender, we always like tocome up with a selection ofideas. Yes, this is oftentempered by budgetaryconcerns, but we like tothrow a few options into the
mix. We recently had arequest for a very quick andlow cost poster - we stillmanaged two very differentconcepts for the client toassess and decide upon.In establishing the style weask questions about colourand what they mean andquestions about theaudience. We check on thetone of voice. We startproducing visuals.
5 Visuals
Visuals can either be veryrough or they can bedetailed. Some clients knowhow we work and can seefrom a very rough draft howa concept will evolve,whereas other clients needsomething more polished.As cost is an issue, we adviseon this where possible.
We submit our concepts asPDFs for your consideration.PDFs are fast and easy tocomment upon anddistribute. If requested wecan produce hard copymock ups.
6 Final artwork
We always try to ensure youare left with sufficient timeto evaluate and commenton the designs. We then takeyour feedback and startcrafting the final artworkand then start liaising withthe printers for the delivery.
At this stage we doublecheck all corporateguidelines are met – andmany is the time we have totell clients that they areinfringing their own rules –and we will liaise with any
guardians of the brand tomake sure everything iscorrect.
All artwork is checked bysomeone else in the team tocheck for any errors(including typos) and toensure everything is fine forgoing to print. Another copyis submitted to the client forsign off.
We never charge extra formultiple amends. Our feesinclude ALL amends.
Our final rule is...Break the rules!
While a ‘roadmap’ is a usefultool for productivity,sometimes it helps to comeup with something different.It doesn’t always work - butas the saying goes: ‘if youdon’t shoot you don’t score.’
Method Statement
The Creative Process
During a budget job or anemergency deadline, thesecreative processes are slightlytruncated, but we are alwaysaware of:
• Budget• Deadline• Creativity• Innovation• Dialogue andcommunication with theclient.
Devonshire Business Centre | Works RoadLetchworth Garden City | Herts | SG6 1GJ | United Kingdom
Tel: +44 (0)1462 483898 | [email protected]
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