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YOU want ME togive YOU what?!
Misconceptions with & Solutions for Millennial Giving
#GENYGIVE
Harvey Simmons, EverTrue@HOSIMMONS4
Matt Siegel, University of [email protected]
Today’s Blueprint
Sketching the Millennial Portrait
7 Ways to Be Relevant to Millennials
In Practice: University of Rochester
What’s a MILLENNIAL?
19 | 31
BY DEFINITION, MILLENNIALS RANGE IN AGE...
GREATLY
Millennial Characterizations
#GENYGIVE
True or False
MILLENNIAL
Millennials are the least apt to give.
True or False
FALSE
0
25
50
75
100
GEN Y GEN X Boomers Matures
*blackbaud#GENYGIVE
Student debt effects millennial giving.
True or False
TRUE
*eduventures
TRUE
*eduventures
Meeting face-to-face is the best wayto educate Millennial donors.
True or False
*MILLENNIAL IMPACT REPORT
FALSE
This is a new thing.
7 Ways to EngageMillennials
Be Relevant to
"An obsession with simplicity [for GEN Y] is essential.
- Josh Dyksta, Writer at Fast Company
1. Make Giving Easy
#GENYGIVE
1. Make Giving Easy
"They're much more likely to find value in experiences than they are to find value in things.
- Noah Nelson, Writer at Huffington Post
2. Re-occurring Monthly Gifts
http://centennial.rice.edu/stories/youngalumni/
2. Re-occurring Monthly Gifts
“We have enough technology these days that it should be easy for you to get to know me before you reach out and start the conversation.
- Sarah Goliger, Marketing Manager at HubSpot
3. Give Context to Your Asks
3. Give Context to Your Asks
#GENYGIVE
“40% of Millennials check Facebook more than 10 times per day.
-Dan Schawbel, Founder of Millennialbranding.com
#GENYGIVE
4. Add Some Bucks to Social Media
“Only 43.6% of 18-29 year olds are employed full-time and now we have another report showing roughly 1 in 6 18-29 year olds are out of work entirely.
- Evan Feinburg, President of Generation Opportunity
5. Make them Rockstar Networkers
“ They grew up with Barney, the community-minded purple dinosaur that put sharing and fairness at the top of his to-do list. If they are going to share all of their secrets online, they expect everybody to share their secrets as well.
- Warren Wright, SVP, Life Course Associates
6. Improving Transparency
http://report.president.msu.edu/360/broad/
“ They want impact they can see, and they want to know that their own involvement has contributed to that impact.
- Next Gen Donors, #NEXTDONORS
#GENYGIVE
7. Crowdfunding
DECREASE IN UNRESTRICTED
CONSECUTIVE GIFTS
BC GOLD LEADERSHIP COUNCIL
George Eastman’s Legacy
“How much did that cup of coffee cost you?”
Senior Class Giving:Making the Transition to Alumni Giving
Recent GraduatePhilanthropy Council
George Eastman Circle“Associate” Giving
$4,000 over 5 years - Associate
GOLD is Moving the Needle!
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