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PREFACE
In todays dynamic world we find that the practical knowledge is procuring
more importance than the theoretical knowledge. It a mere fact that the
knowledge acquired during the industrial visit is more than that of the knowledge
acquired in the classroom.
As per the syllabus of the university in T.Y.B.B.A, we have done the visit
of one of the firm GIRIRAJ MILK PRODUCT PVT. LTD. and this report is the
result of it.
There is no doubt that this project is due to the sincere efforts of mine and
the firm provided also all the information inside on the day of the visit.
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ACKNOWLEDGEMENT
During the visit at the GIRIRAJ MILK PRODUCT PVT. LTD. and during
the preparation of this project I got the help from many people.
It was a great experience to visit a firm like GIRIRAJ MILK PRODUCT
PVT. LTD. as a student of management.
I would thankful to our principal Mr. K.J.Thankachan, who guided us very
much in preparing this project report.
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DECLARATION
I undersigned Vishal H. Jani a student of T.Y.B.B.A. here by declare that
the project work presented in this report may own and has carried out under the
supervision of professionals. This work has not been preciously submitted to any
other university for any examiner.
Date: -
Place: -
Roll no: -
Signed by: -
(Vishal H. Jani)
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INDEX
SNO. PARTICULARS PAGE
NO.1. GENERAL INFORMATION 5
2. PRODUCTION DEPARTMENT 13
3. PERSONEL DEPARTMENT 22
4. FINANCE DEPARTMENT 26
5. MARKETING DEPARTMENT 29
MARKETING MIX 31
1. PRODUCT MIX 34
2. PRICE MIX 40
3. PROMOTION MIX 45
4. PLACE MIX 51
6. CONCLUSION 56
7. APPENDIX 57
8. BIBLOGRAPHY 58
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GENERAL
INFORMATION
INTRODUCTION
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INDIA has become the centripetal force of globalization. The
country is attracting capital and companies at an accelerated pace. With the
resurgence of the industrial sector, propelled by bound exports and the
brightening of the domestic investments climate, both business optimism and
consumer confidence rose.
Business activity contains a vast amount of force both knowledge
and special skills behind it. This project report is an approach of gaining or
developing such type of skills.
This report contains the information about one of the recently
established pioneer exporting organization in the Brass part industry of
Jamnagar. The Firm about which we are going to study is Giriraj Milk Product
Pvt. Ltd.. The report consists of the information regarding the firm.
COMPANY PROFILE
GIRIRAJ MILK PRODUCT PVT. LTD. started in 2001 as a committed
vision to procure surplus cow milk from the farmers and to pay reasonable price
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for the procured milk to produce milk and milk products through superior
technology and process. We are, now a MMPO certified dairy company with
processing capacity of 75,000 liters of cow milk per day, covering entire Rajkot.
The products produced include ghee, paneer, Milk Powder, butter milk unit is
under progress.
Located in Mota Mova, Mamta Dairy ensures the quality standards. There
is in - house R&D and technical team to monitor every single aspect of
production, which follows TQM, TPM and QC circles.
Mamta Dairy has also set up a demonstration dairy farm to educate milk
producer in clean milk production, regulated feeding, disease control and genetic
improvement of cows artificial insemination, vaccination, treatment of animals,
loan arrangement for farmers and mass contact programs.
NAME & ADDRESS OF THE COMPANY
Name of the company: GIRIRAJ MILK PRODUCT
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PVT. LTD.
Address of the company: Mota Mova,Plot No. 2Nr. Bus standRajkot 360 004.
Phone No.: 0281-2567278
SIZE OF THE UNIT
We know there are 3 types of units, which exist in the company. Theseunits can be comprehended in the following manner
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I. Small scale unit
II. Medium scale unit
III. Large scale unit
The small scale units are those which do not need much capitalinvestment the Labour employed is also very small.
The medium scale units need moderate amount of capital investment theLabour force employed is not so very large.
The large scale units need a huge amount of capital investment.
The Labour employed is also very large. The power consumption is alsovery high.
As far as Giriraj Milk Product Pvt. Ltd. . is concerned it is Medium scaleindustry because we can apply all the relevant feature of the large-scaleorganization to this unit
ORGANIZATION STRUCTURE
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PARTNERS
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CHART 1: Organization structure
RESEARCH AND DEVELOPMENT
Research and Development plays a vital role for the success of the
company. Highly sophisticated equipments and plans not only help in meeting
the higher quality product and the demands of the market.
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EXECUTIVES
PRODUCTIONDEPARTMENT
STORESDEPARTMENT
LABORATORYDEPARTMENT
ADMINISTRATION/SUPERVISING
WORKERS
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In recent times Mamta Dairy has shown its interest in the following
programs:
Increasing its Local Union market by increasing more relationships with
the companies through online marketing or through different exhibitions globally.
PLANT LOCATION
Locating a plant involves a large investment and a great amount of skills
as well. While selecting a site, it is necessary to consider technical, commercial
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and financial aspects and then select a site that may provide maximum
advantages.
Mamta Dairy is located near the Industrial estate and the companies like
area.
We strongly conclude on positive side for locating this business plant in
this location.
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PRODUCTION
DEPARTMENT
PRODUCTION DEPARTMENT
INTRODUCTION:
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Production function is an important function in all the industrial or manufacturing
enterprises. Most of the other activities in other in these enterprises revolve
around the production function. Therefore, it is essential that production function
is managed properly so that it may contribute effectively to the objective of the
enterprise.
DEFINITION OF PRODUCTION:
Production means conversion of raw materials into finished product with the help
of certain processes. The main aim of any production system is to produce
desired goods and services effectively and efficiently. In order to achieve that
aim, it is essential to plan, organize, direct, and control the production system
which is the task of production management. Production management ensures
the conversion of inputs into outputs which will satisfy the wants of the
customers.
ORGANISATION STRUCTURE OF PRODUCTION DEPARTMENT:
As the structure of the whole organization is based on line type of organization,
the production department is also line type of organization. The head of
production department is the manager (plant). Then comes the deputy andassistant and other technical staff. The organization chart is shown in the next
page.
ORGANISATION STRUCTURE OF
PRODUCTION DEPATRMENT
Manager (Plant)
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Assistant Manager
Shift Manager
Technical Officer
Dairy Supervisor
Plant Operator
Dairy Attendant
CHART 2: Production Department
PRODUCTION PROCESS AND PACKAGING
RAW MATERIAL RECEIVED ON THE DOCK:
It is a big open area were raw milk from various societies is being received
by the way of tankers and cans. Cans and tankers are emptied in the milk tank.
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Before empting the milk in the milk tank milks weight is automatically stored in
the computer by a machine. So that dairy comes to know from which village and
how much milk has come. The name of the village is written on every can. The
color of the letters on the cans indicate whether the milk arrived is cows milk or
buffalos milk. The dairy receives 80% of buffalos milk and 20% of cows milk.
Samples are taken from can and tested for fat and SNF content. Once the milk is
collected in the tank, the next process will start to separate fat and SNF from the
milk each will be stored separately in the tanks. So, this procedure is continues.
Can washer:
The cans in which milk comes to the society are washed in the dairy itself.
There is a separate machine which washes cans with the help of water and
steam. On an average every minute 5 to 6 cans are washed. They are washed
thoroughly for hygiene purpose.
Crate washer:
In crate washer crates are washed in the same way as cans are washed
with the help of water and steam. The capacity of the machine is to wash 800
crates per hour.
CHILLING PROCESS:
Once the milk is collected then it is passed through the chiller where milk
is cooled. Hot or room temperature milk is passed through chiller and milk
instantly gets chilled. This process is done with the help of water. In one pipe
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water is passed and in other pipe milk is passed. When they pass through each
the water absorbs the heat of the milk and milk gets cooled.
PASTEURIZATION PROCESS:
A Brief History:
Though not as well-known as the man who gave his name to this process,
Italian biologist Lazzaro Spallanzani (1729-1799) laid the groundwork for germ
theory by showing that microbes do not just 'appear' spontaneously.
His early work with the heat sterilization of food in the 1760's formed the
basis for research done by French chemist Louis Pasteur (1822-1895) nearly a
century later.
In the 1850's, Pasteur began to examine why products like wine and beer
sometimes went sour during the fermentation process. This led to his discovery
that the souring was caused by certain unwanted strains of Bacteria and yeast,
or 'germs,' as he called them.
Taking a cue from Spallanzani, he found that heating below boiling, then
rapidly cooling wine, killed the spoilage organisms busily trying to turn it into
vinegar. This heat sterilization process, dubbed pasteurization was first
proposed for use on milk in 1886 by German agricultural chemist Franz von
Soxhlet.
The first commercial pasteurization machines came on-line in the mid-
1890 and remained the standard for decades. Recently, ultra-high temperature
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pasteurization, commercially available since 1948, has become more common
due to the increased shelf-life and total sterilization it gives milk.
Types of Pasteurization:
There are basically two methods of pasteurization in use today- batch and
continuous flow.
In the batch process (batch pasteurizer,), a large quantity of milk is held in
a heated vat at 149F. /65C. For 30 minutes, followed by quick cooling to about
39F. /4C.
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In the continuous flow process -also known as HTST, for high
temperature, short time, milk is forced between metal plates or through pipes
heated on the outside by hot water.
While flowing under pressure, the milk is held at 161F/72C. For at least
16 seconds. Before being chilled back to 39F. /4C. Or cooler, it flows through a
heat exchanger to pre-warm cold milk just entering the system.
After the milk is chilled it is stored into the tank and then milk is
pasteurized. Cold milk is poured into the pasteurizer and here milk is heated up
to 75C to 76C and then it is cooled again for 5 seconds at 4C to 4.6C. There
is a computer monitor to control the temperature while pasteurizing the milk.
After pasteurization of milk is done milk is stored into tanks.
From the tanks then milk is packed into 500ml pouches there are 5
machines for packing of milk and butter milk into pouches. Every machine has 2
fillers. First the roll of the pouch (packet) which has all the detail about the
product and the manufacturer is closed from 2sides then milk along with air is
filled into the pouch simultaneously and then pouch is automatically packed and
sealed. An average output of number bags per hour is 5000 pouches.
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MACHINE & EQUIPMETN USES
Chillers.
Pasteurizers.
Pouch filler.
Auto Clave. (For sterilizing milk).
Can Washer.
Separators.
Dairys 80% of work is done by automatic machines. After 15-20 years
machine is changed
Aluminium alloy milk cans, capacity 20 & 40 litres.
Figure : 1 Aluminium alloy milk cans
Milk Cream Separators, capacity 60 to 550 litres per hour.
Figure : 2 Milk Cream Separators
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Electronic Milk Fat Tester Machine.
Figure : 3 Electronic Milk Fat Tester Machine
Milk Fat Testing Machine, Hand & Electric driven for 12 &24 tests.
Figure : 4 Milk Fat Testing Machine
Aluminium & Stainless Steel Dipper for milk sample.
Figure : 5 Aluminium & Stainless Steel Dipper
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HUMAN RESOURCE
DEPARTMENT
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TIME KEEPING SYSTEM
It is very important for any organization to know how much an employee in
the division can work continuously. As we know that a person cannot work
more than 8 hours continuously. It is also important to know whether how many
workers can work at a time. For this the organization has got time keeping
system, which handles the timings of employees working in the division.
There are three normal shifts in the Mamta Dairy
1. 8:00 a.m to 4:00 p.m.
2. 4:00 p.m to 12:00 midnight
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PERFORMANCE APPRAISAL SYSTEM
Whether it is a large scale, medium scale or small-scale organization, the
performance has to be checked that whether or not the results are according tothe targets or objectives they have set.
MAMTA DAIRY eventually is not having any specific system for the
performance appraisal. But they do take attention in appraising the performance
after being got any response to the actions done.
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WAGES AND SALARY ADMINISTRATION
Wages constitute the major factor in the economic and social life of any
community. In an economic sense, wages represent payment of compensation in
return for work done. It constitutes one of several elements of job satisfaction and
is instrumental for the satisfaction of some needs more than other.
Wages are the remuneration paid for, skilled, semi-skilled, and unskilled
operative workforce in whose case, the element of corporal labor is much more in
comparison to mental efforts and capabilities. On other hand, salary is the
remuneration paid to only those who apply their mental labors example,
supervisor, and accountant.
MAMTA DAIRY gives wages to their workers in every 15 days and
provides salary to its employees at the end of each month. The company also
provides the benefits and facilities like many health services to their children and
housing facilities also.
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FINANCE
DEPARTMENT
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FINANCIAL PLANNING
Financial planning estimates the resources required to carryout operations
and determine how far the firm itself can generate these resources internally and
how far they will have to be obtained externally. Some important functions of
financial planning are: -
Forecasting cash flows.
Analysis of past performances.
Partners and employees of administration department are the financeplanners of the Mamta Dairy. They are responsible for all the cash flows.
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FINANCIAL SOURCES
Every company works with the large amount of responsibilities and
finance with it. They may not have such massive amount of money. For obtainingthe amount they take help of financial sources like banks.
Finance for the running of the production process and all other costs of
metal alloys corporation comes from these main sources: -
Partners of the firm.
Banks
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MARKETING
DEPARTMENT
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INTRODUCTION
Marketing is a business activity whereby goods and services flow from
producers to ultimate consumers. It is also concerned with assemblingconsumer needs and initiating suitable actions to meet them to mutual
satisfaction of the consumer and the producer. In other words, marketing
involves the chain of processes starting with the anticipation of demand or its
creation to the task of putting the goods into the hands of the consumers.
Marketing management is the process of planning and the execution of all
the marketing functions so to ascertain maximum customer satisfaction. Such
functions are determining type & standard of the product, conducting continuous
market research.
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MARKETING MIX
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MEANING OF MARKETING MIX
The concept of marketing mix involves a deliberate and careful choice of
organizing product, price, promotion and place of strategic policies. Marketingmix is the basic ingredients in the marketing programme that influences
consumers decision or whether or not to patronize the organization.
Marketing mix is the set of marketing tools that the firm uses to pursue its
marketing objectives. McCarthy classified these tools into four broad groups that
he called four Ps of marketing namely Product, Price, Promotion and Place.
Mamta Dairy have drawn its fine strategy towards the product, price,
promotion and place.
Product: - the company produces the brass components of different
grades of high quality and features. This product gives services to the
industries like electronics etc.
Price: - the company sells its product at a price prevailing in the market.
Promotion: - the company also uses the strategies like sales
promotion, advertising, or direct marketing.
Place: - Mamta Dairy does not have any distribution channels and they
directly deliver their product to different customers in different countries
by the means of transport facilities.
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MARKETING MIX DIAGRAM
CHART 3: Marketing mix
MARKETING MIX
PRODUCTMIX
PRICEMIX PROMOTION
MIXPLACE
MIX
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1. PRODUCT MIX
Product mix is the entire collection of the product lines and the items that
are particular company offers for sale to the customers or buyers.
A product mix denotes the range or variety of the product of a multi-product
organization and is also called Product Assortments. It is the set of all product
lines and items offered by an organization.
The product mix for the Mamta Dairy can be described under following
format:
Product variety (product lines)
Quality (standards)
Design
Features
Branding
Packaging
Services (uses)
Warranties and guarantees
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PRODUCT DETAIL
Mamta Dairys production department is designed systematically so
that there isnt any problem of confusion. Most of the work is done on machinery.They are using machinery with high technical advantages, which function nearly
80% automatically.
RAW MATERIAL:
To produce any products the basic sources required is raw material. In the
Mamta Dairy the only raw material required for the production of any of its
products is MILK.
PRODUCTS OF THE DAIRY:
1. Mamta Milk
a) Mamta Tazza Milk
b) Mamta Shakti Milk
c) Mamta Gold Milk
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PRODUCT VARIETY (PRODUCT LINES)
As a company expands its production activities and engages itself in
producing more and more goods, marketing managers need to group the
products to be marketed on the basis of some common relationships among
them.
A product line is a group of the products that are related in someway as
serving the same customer need, being sold to some target markets or group of
customers, marketed through the same distribution networks or outlets or falling
in a common price category or given price range.
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QUALITY (STANDARDS)
Quality of the product is the prime factor of general attraction of the
customers towards that product. So, it becomes the responsibility of the companyor the firm to supply the product of best quality ever made for that product to its
customers.
Mamta Dairy tries its level best to produce the best quality product and
export those brass part products to different customers located in different
countries. For this the firm has its own quality check-in inside the firm. For this
the firm has its own chemical laboratory with fully-fledged equipments to check
the quality by means of the physical features of the brass part product
manufactured in the firm.
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BRANDING
Branding of a product is of critical importance in positioning the product
and developing effective product policy. In modern world, branding decisions
may affect the scope of success or failure of the product.
BRAND: it is the name, term, size, symbol or design or combination of
them which is intended to identify and distinguish the product of one firm from
that of the other. It is the means to differentiate product of one producer from that
of the competitor.
BRAND NAME: it is that part of the brand that can be vocalized. For e.g. Maruti,
Lux etc.
The firm Mamta Dairy had fixed brand names for different products it
manufactures as shown in the list provided in the product design.
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PACKAGING AND LABELING
Packaging includes the activities of designing and producing the container
or wrapper for the product. Many physical products going to the market have to
packaged and labeled properly. Packaging can play a minor role as well as a
major role.
Some packages are such as the coke bottles and eggs containers are
popular and world famous. Many marketers have called the packaging as the fifth
P of marketing. Most marketers however treat packaging and labeling as an
element of product strategy.
If we talk about Mamta Dairy packaging policy, the firm packs allots
products in wooden boxes made according to the shapes and sizes of the
product and a label of the companys emblem is affixed on that wooden box
before exporting so that the customers at the time of receiving that material on
the port may easily be identified.
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2. PRICE MIX
Companies usually do not set a single price rather a pricing structure that
reflects variations in geographical demands and costs, market-segment
requirements, purchase timing, guarantees, and other factors.
Companies pursue survival as their major objective if they are plaged with
over capacity, intense competition or changing consumer wants. Profits are less
important than survival.
Many companies try to set a price that will maintain current profits. They
estimate the demand and the costs associated with alternative price and choose
the price that produces maximum current profits, cash flow, or rate of return on
investment. By emphasizing current financial performance, the company may
sacrifice long run performance by ignoring the effects of other marketing mix
variables.
The study regarding the price mix will be going In this format in the
project:
List price
Discounts and allowances
Payment period
Pricing methods
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LIST PRICE
Pricing of a product involves the company in deciding how to price its
product to different customers in different locations and countries. One issue is
whether the company should change higher prices to distant customers to cover
the higher shipping costs and risks losing their business.
List price of the product involves the benefits for the channels of
distribution and customers also. This list price may be a result of laws of the
government for customer benefits. This list price may be affected by speculations
in the market.
Mamta Dairy is the firm, the product of which list price is a result of the
market speculation. The rate prevailing in the market is the list price for the brass
part components that the firm manufactures.
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DISCOUNTS AND ALLOWANCES
Most companies and firms are bound to modify their basic price of the
product to reward the customers for the acts such as early payment, volume or
bulk buying and off-season purchasing. Descriptions of these price adjustments
called discounts and allowances follow.
If we talk about the purchasing of Mamta Dairy product, the firm does not
offer these types of discounts and allowances. The general reason for the act is
that the price is set according to the price prevailing in the market.
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PAYMENT PERIOD
Another issue is how to get paid. This issue is critical when the buyers
lack sufficient amount of hard currency to pay for their purchases. Many times
buyers want to offer other items in payment, and this practice has led to the rise
of counter trade.
The above controversy will lead the company towards setting the period of
payment. This decision involves lot of courage that may lead towards better
enhancement of relations with customers or vice versa.
If we talk about the payment period that Mamta Dairy whether or not gives
to its customers, then conclusion that came to know was not. The firm generally
exports the product on the payment basis only if the customer is making the
payment at the time of transfer in companys account in the bank of India.
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PRICING METHODS
There are seven pricing methods that are as follows
Markup pricing
Target return pricing
Perceived value pricing
Value pricing
Going rate pricing
Auction type pricing
Group pricing
Mamta Dairy firm uses the going rate pricing method and decides the
price according to the rate prevailing in the market in accordance wit the
competitors in the industry.
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3. PROMOTION MIX
After a product is developed and priced, the next important task for the
marketing management of the company is to inform and make its prospective
customers aware of the product, its features and benefits, convince them of the
product value, quality and superior performance over competitors products
through repeated contacts and communication and persuade then to purchase
the product.
Promotion refers to all those activities that are designed by the producer
to influence buyer through communication.
This project will show about the promotion mix of the Mamta Dairy in such a
format:
Advertising
Sales promotion
Public relations and publicity
Direct marketing
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ADVERTISING
The word advertising is derived from the Latin word ADVERTIRE in
which AD means towards and VERTIRE means to turn.
Advertising is one of the most common tools the companies use to direct
persuasive communications to target buyers and publics. We may define
advertising as follows:
Advertising is any paid form of non personal presentation and promotion of
ideas, goods and services by an identified sponsor.
Mamta Dairy advertises its products through website, information brochures
provided to different visitors, different customers or others in different exhibitions
outside and inside the country.
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MEDIA OF ADVERTISING
A medium is a vehicle for carrying the sales message of an advertiser to
the prospects. There are different Medias for the advertisement of the product:
Newspapers
Direct mail
Magazines
Outdoors
Yellow pages
News letters
Brochures
Telephone
Internet
Mamta Dairy uses the Medias like yellow pages, telephone, brochures,
internet and direct mail etc.
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SALES PROMOTION
Sales promotion is referred to as a tool of communicating with an
audience through a variety of nonpersonal, nonmedia, vehicles or short termincentives to encourage purchases or sale of a product or services.
The institute of sales promotion (U.K) has given the following definition:
Sales promotion is the function of marketing which seeks to achieve given
objectives by adding the extrinsic, tangible value to a product or service.
Mamta Dairy is always on the front foot doing sales promotion at different
exhibitions, promos done internationally by the means of awareness mails etc.
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PUBLIC RELATIONS OR PUBLICITY
Public relations are another tool of promoting a product designed to
improve, maintain or project a company or product image. Public relation is
everything that is conducted to improve mutual understanding between the target
group and the organization and all those with whom it comes into contact both
within and outside the organization with the aim of building goodwill and good
image.
Mamta Dairy is always a scavenger when it comes to increasing public
relations and publicity of the firm by attending different trade shows, exhibitions
and conventions internationally.
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DIRECT MARKETING
Direct mail marketing involves sending an offer, announcement, reminder
or other item to a person at a particular address using highly selective mailing
lists, direct marketers send out millions of mail pieces each year letters, flyers,
fold ours, and other sales people with wings.
Direct mail is a popular medium because it permits target market selectivity
can be personalized, is flexible and allows early testing and response
measurement.
Mamta Dairy also uses direct marketing by the way of internet to all its
established customers and prospective customers as well.
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4. PLACE MIX
Place mix in the marketing mix of a firm involves decision that
simultaneously has some sort of relationship with the location planning. After theproduct has been designed and also promoted in different medias of advertising
then know it becomes the responsibility of the management to make decisions
regarding the planning for the right channels of distribution, the total market
coverage, inventory to be maintained and the product to be transported.
The discussion regarding the place mix of metal alloys corporation will
include following points:
Channels of distribution
Coverage of market
Locations
Inventory
Transport
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CHANNELS OF DISTRIBUTION
In choosing the channel of distribution marketing management must
consider the nature of the product (consumer or producer good), the nature of
the market, the availability, and attitude of the middleman and costs of various
distribution systems.
There are four types of distribution channels.
Direct from manufacturer to customer.
Manufacturer to retailer to customer.
Manufacturer to wholesaler to retailer to customer.
Manufacturer to middleman to wholesaler to retailer to customer.
Mamta Dairy use the first type of system. They are directly transporting to
the different customers in different countries.
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MARKET COVERAGE
Market coverage of a firm implicates the success story of firms orcompanies productivity, advertising and distribution. Increasing market coverage
by a firm or an organization evolves its efficiency in terms of the cities or
countries that the organization has split its product.
Mamta Dairy has market coverage in different cities like: -
Rajkot
Jamnagar
Bhavnagar
Junagadh
Baroda
Amreli
Ahmdabad
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INVENTORY MANAGEMENT
Mamta Dairy have a large storing department for the maintenance and
management of Milk Product. After being packed the product of the company is
either stored or Road transported to the Different Cities.
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FUTURE PLAN
For every individual whether it is in personnel life or business environment
the future planning is very important. The planning of how much investment has
to be done and how much to be expend and used for a particular cause is
important for an organization. The planning may also be done for the
development in the productivity, marketing conditions etc. so as to attain the
maximum customer satisfaction annually.
Our future depends on the dedication of individuals to lead the
way for the quality we wish to achieve.
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CONCLUSION
During my training period, I have found out that working of all the
departments of the company was very well organized and satisfactory and all the
concerned managers and officers are very interested and co-operative in there
work. The Labour and power supply is very smooth.
The company has always to think about its competitors & market covering
of them & their brands pricing policy. If the company wants to conquer the market
develops all the proper skills then it is always getting in to the mind of its
customer.
Seeing to the past achievements of the company we can say that the
company has a very bright future and is capable to earn more profit and develop
in and average smooth rate.
So far as marketing mix is concerned, the company has setup a good co-
ordination. By studying the Marketing Mix I can conclude that the company cares
for the customers and is very concern about the difficulties of the consumers in
regard to the Marketing.
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APPENDIX
List of Chart
Chart No. Details Page No.
1 Organization Chart 10
2 Production Department 15
3 Marketing Mix 33
List of Figure
Figure No. Details Page No.
1 Aluiminium alloy 20
2 Milk Cream Separator 20
3 Electronic Milk Fat Test Machine 21
4 Milk Fat Test Machine 21
5 Steel Dipper 21
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BIBLIOGRAPHY
Kotlar Philip- Marketing Management, Published by Ashok K. Ghosh, TenthEdition, September, 2001
Sharlakar S.A.- Marketing Management, Published by Himalaya Publisher,Sixteenth Edition.
Sontaki C.N.- Marketing Management, Published by Kalayani Publisher, FirstEdition.
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