THE ONE THE ONE AND ONLY AND ONLY
MILK MILK BUDDY!BUDDY!
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MARKET RESEARCHMARKET RESEARCH
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INTERVIEW WITH MOTHER CARE INTERVIEW WITH MOTHER CARE STORE SUPERVISORSTORE SUPERVISOR
““Price does not matter,
Price does not matter,
quality does...”
quality does...”
““Branding”
Branding”
““Safety first”Safety first”
““Attached compartment good
Attached compartment good
for short trips”
for short trips”
““Doctors recommend at least
Doctors recommend at least4 bottles per child4 bottles per child
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FEEDBACK FROM FEEDBACK FROM FOCUS GROUPFOCUS GROUP
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PPEERRCCEENNTTAAGGEE
PRICE RANGEPRICE RANGEARCHI ARCHI XX
PRICE CONCERNSPRICE CONCERNS
PROBLEMS FACEDPROBLEMS FACED
INFANT CHOLIC INFANT CHOLIC NON-BPA FREE NON-BPA FREE LEAKS LEAKS CLEANING CLEANING
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FEATURES THEY WOULD LIKE TO SEEFEATURES THEY WOULD LIKE TO SEE
BPA BOTTLE BPA BOTTLE TEATS THAT PREVENT INFACT CHOLIC TEATS THAT PREVENT INFACT CHOLIC REMOVABLE RUBBER BOTTOM REMOVABLE RUBBER BOTTOM DETACHABLE MILK POWDER CONTAINER DETACHABLE MILK POWDER CONTAINER
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IF THERE IS SUCH A PRODUCT IN THE IF THERE IS SUCH A PRODUCT IN THE MARKET, (WITH ALL THE FEATURES OF MARKET, (WITH ALL THE FEATURES OF
MILK BUDDY), WOULD YOU BUY IT?MILK BUDDY), WOULD YOU BUY IT?
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LAST WEEK’S LAST WEEK’S CONCERNSCONCERNS
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CONCERNSCONCERNS SOLUTIONSSOLUTIONS
Milk is opaque, can’t see the Milk is opaque, can’t see the temperature striptemperature strip
Can temperature strip read accurately Can temperature strip read accurately without being affected by environment without being affected by environment outsideoutside
Too heavyToo heavy
Children bite air teats often, may spoil Children bite air teats often, may spoil easilyeasily
Potential design constraintsPotential design constraints
ExpensiveExpensive
Make the different parts changeableMake the different parts changeable
PROTOTYPPROTOTYPEE
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Q & AQ & A
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