"To be leaders in the regional market” Milano Group
The future belongs to those whobelieve in the beauty of their dreams
Eleanor Roosevelt
In the 50’s, a dream began to take shape, we saw ourselves as a company that would conquer the heights in the world of perfumery and cosmetics. For us the perfume business is sorrounded by mysticism and glamor, attratived our commercial interest.
We saw in Colombia a suitable territory and with all the features to develop our dream of being leaders in the world of pefumary.
Today the country has allowed us to see that dream come true.
Today Milano Group with excellent records of over 50 years is growing stronger as the undisputed leader in the world.
But now we expand our vision. Colombia, as one of the main Latin American markets and demanding buyers, has earned us expecience, preparing to conquer another big dream, to be leaders in the market of Central and Andean Community countries.
Two large Hachem family generations have contributed to our success, now a third generation is prepared to face this new dream.
Expand our market!
Mission, Vision and Values
MISSION
Be a preferred strategic partner for those brands that wish to excel and seize the coveted leadership positions in the region; respecting their values while maximizing the brands image.
VISION
Be the trusted guardian, building equity for those brands represented by our group. Tailor specific solutions, provide vitality, innovation, leverage our strengths for the brands benefit and obtain the desired results.
VALUES
• Act with integrity, respect and ethics.• We accept responsability for our actions and results.• We keep our promises and commitments.• We are proud of our products.• We are committed to continuous improvement and willing to change.• Never underestimate our competitors.• Promote and protect our reputation with determination and firmness.
Organization Chart
JUNTA DE ACCIONISTASShare Holders
TRAFICOTra�c
COMPUTOComputing
BODEGAWharehouse
JUNTA DIRECTIVADirectors Boards
GERENCIA GENERALGeneral Manager
AUDITOR INTERNOInternal Auditor
AUDITORESAuditors
ASESORESAdvisers
RECURSOS HUMANOSHuman Resources
COMERCIALIZACIONMerchandising
PLANIFICACION Y CONTROLDE EXISTENCIA
Planning & Control
COMPRASPurchase
VENTASSales
CONTABILIDADAccounting
CREDITO Y COBROSCredits & Charge
PERCOINTExecutive Board
CHIEF LEGALOFFICER
MANAGING DIRECTOR
CONTROLER
MARKETING COMMERCIAL SUPPLY CHAIN FINANCE HHRR IT DEPT.
MARKETINGDIRECTOR
SALES DIRECTOR SUPPLY DIRECTOR
BRANDMANAGERS
TRAINING MANAGER
MARKETINGCOORDINATORS
BEAUTYSPECIALIST
6 KAMS
80 BA’S
SALES ANALYSTSANITARY
REGISTRATIONIMPORTS WARE HOUSE AND
LOGISTICINVENTORY
ANALYSTINVOICING
Brands we Represent
We represent the best
Among others...
SUITCASES:
JEWERLY:
Guess
Zeades
CHOCOLATES:
Milka
Toblerone
Travel Pro
Oakley
Our credibility has been earned through the stability of Milano Internacional, S.A. and our dedication to the brands we creditably few of these:
PERFUMES:
Air - Val
Animale
Arsenal
Bvlgari
Baldessarini
Cartier
Chanel
Daddy Yankee
Dolce & Gabbana
Ed Hardy
Fred Hayman’s
Gucci
Hugo Boss
Israel Marmól
Jeanne Arthes
Jessica Simpson
Lacoste
Orlane Fragrances
Paris Hilton
New Brand
Parfums Cuba
Perry Ellis
Revlon Fragancias
SUNGLASSES:
Armani Exchange
Calvin Klein
Christian Dior
Emporio Armani
Fendi
Gucci
Maui Jim
Mont Blanc
Nautica
Swaroski
Tom Ford
Tommy Hilfiger
WATCHES:
PENS:
Parker
Adidas
CAT
Diesel
DKNY
Emporio Armani
Fossil
Marc Jacobs
Michael Kors
Reebook
COSMETICS:
Chanel
Orlane
Pupa
Revlon
Stendhal
Our Branches
We have more than 50 outlets in our market, we are a company with vision and strength to succeed.
Below we will show some outlets Milano Group.
Duty FreeZona Libre de Colon
Our Branches
La Parfumerie - San Andres Islas
Our Branches
Perfumes y Cosmeticos Internacionales, S.A
In the early 1950’s the Hachem family, following it’s entrepreneurial spirit, arrived in Colombia setting in motion the framework for a distribution network later know as “Milano International”. Since 1978 Milano has been a key player in the distribution of fragrances, cosmetics and acceso-ries throughout Colombia, Central America and Panama, while remaining true to the values and the vision of its founders.
PERFUMES Y COSMETICOS INTERNACIONALES. S.A.
Colombia Overview
in-store events and comercial innovations
Advocacy
Perfect Doors
Selective Distribution
ROI and key consumtion period focus
Alignment of sales strategies,strengthening the sales team
In-store excellence from stock,merchandising, to the propermanagement of sales tools
Presence in selected storesaccording tih the positioning
of each brand
Our priorites
Brand Management
DOLCE & GABANNACARTIERBVLGARI CHANEL GUCCI
LUXURY
HUGO BOSSLACOSTE
PREMIUM
JACQUES BOGARTJEANNE ARTHES
LIFESTYLE
ORLANESTENDHALPUPA
SKINCAR & COSMETICS
Brand Management and retailer awards
Brand Management Personalized Furnitures
Fedco Unicentro y Gran Estación Bogotá2016
Brand Management Luxury Proyect
Luxus2009-2011
Fedco Salitre and Gran Estación - Bogotá
Brand Management- Perfect in - Store Presence
Brand Management- Qualitative Promotions
La Riviera Unicentro 1-040 - October 2015
Brand Management- Consistent Initiatives
Fedco Unicentro and Andino Bogotá - Marzo 2014
Brand Management- Succesful PR Events
Brand Management- Consistent Initiatives
Milano International, has always counted
with the presence of its brands in the major
selective chains of beauty products and
perfumery.
Fedco Salitre and Gran Estación - Bogotá
DistributionFragrance Market in Colombia
• Primary : USD 45 MFormal distribution La Riviera, Fedco, Falabella
• Secondary : USD 20 MSanandrecitos, Independents
Figures are estimates, until April 2016, the market does not provide exact data.
TOTAL : USD 65 M
35 STORES + e commerce
Parfumery andCommodity Stores
19 STORES + e commerce
Department Stores
55 STORES + e commerce
Perfumery
53%35%
10% 2%LA RIVIERAFEDCOFALABELLAOTHERS
ESTIMATED RETAIL MARKET SHARE (UNTIL APRIL 2016)
Distribution - Key Players
FRAGRANCE
1. Carolina Herrera
2. Cartier3. Hugo Boss4. Dolce & Gabbana5. Chanel
6. Paco Rabanne
7. Bvlgari
8. Montblanc
9. Ralph Lauren
10. Givenchy
DistributionFedco Ranking By Category (CY2015)
SKINCARE
1. Sisley
2. La Foret
3.Orlane4.Stendhal5. Clinique
MAKE-UP
1. Pupa2. Smashbox
3. M.a.c.
4. La Foret
5. Sisley
Human Resources - Sales Team
PROFILE
80 Beauty Advisors with 3 year seniority average in the company, 98% women / 2% men with for most of them, previous experiene in
the beauty industry. Evaluated weekly on both quantitative and qualitative indicators. Skilled to manage the thee categories
(fragrances, skincare and make-up). Permanent supervision by our KAMs. Presence in the 16 main cities of Colombia.
TRAINING
At least 2 face-to-face training per year nationwide.
Constant follow up pf sales technique and product
knowledge both in plenary sessions and in store. All
of our sales staff is certified in bio-security
Human Resources - Beauty Advisor Training