Chain ReactionMike’s Bikes Simulation

Dylan Frank - 201102689

Jenna Jeffrey - 201001350

Dylan Scammell - 20110365

Hilary Muth - 201003674

Sales $5,873,426

Number of Units Sold $16, 070

Costs of Goods Sold $3,095,623

Profits $489,025

Shareholder Value $8.58

Earnings Per Share $.489

Chain Reaction – Financial Results

Horizontal Analysis of Income Statement

Gross Margin Decreased by 22% from 2012.

Total Expenses Increased by 38% from 2012

Total Other Income Increased by 16% from 2012

Net Income Decreased by 66% from 2012

Chain Reaction – Marketing Strategies

Price - Our price increased by 8.33% from 600 per bike to 650 - Firm 1 bikes are priced at $500 , which is the next highest

competing price- Industry average is $507

Place - Chain Reaction’s high-end quality bikes are placed in Sports

Stores and Bike Shops

Promotion

Chain Reaction – Marketing Analysis

Overview of Firm Sales Performance

Why?

Conclusions

Questions & Comments