Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Mike Kelley @ MOCA Online Marketing, Social Media, Street Marketing
and Print Advertising Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the exhibit. We disseminated content through our Facebook and Twitter accounts. Campus Circle
We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Print ad in our 5/22 Issue
Print ad in our 6/5 Issue
Print ad in our 6/19 Issue
Print ad in our 7/3 Issue
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Impressions – 2 Million. Clicks – 1,026
Online Content
Page Views to date – 657
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Dedicated Email - LA Delivered – 23,022
Opened – 1,628 Clicks – 34
Campus Circle
Newsletter Emails – 23,078 Opens – 2,311
Week Newsletter Campaign Clicks– 26
Calendar Listing
Page Views – 305
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Exhibit Trailer
Page Views – 186
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Photo Gallery
Page Views – 104
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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