1Marketing Solutions

Microsoft BizSpark: Building 1:1 Relationships

Reach out to startup businesses to offer software development tools and mentoring support

Objective

Product Partner Messages

Technology

Results

Personalized messages drive new registrations for BizSpark

Messages increase trust and credibility in BizSpark program

“Because of the interconnectedness of the platform, I was able to personally reach out to targeted individuals who I would not have known otherwise.”

– Jacob Mullins, Senior Marketing Manager, Microsoft BizSpark