Program Overviewas of 9/4/2012
BAKERSTRATEGY GROUP
Michigan 2013 Economic Outlook Survey
Thursday, August 30, 2012 Page 2
Approximately 30,000 survey invitations will be sent to members of more than 10 participating Michigan associations asking them to take a brief survey on Michigan’s economic outlook in 2013.
A statewide survey soliciting feedback on Michigan’s economic outlookWhat
Who• Michigan Businesses• Michigan Nonprofits• Michigan Municipalities
We will solicit feedback from three primary groups
Feedback from individuals facilitates collaboration across the state and is an important pieces of economic forecasting that is not currently measured.Why
Surveys will be completed in November and December, with a final report published January 7, 2013.When
BAKERSTRATEGY GROUP
At this point we have 10 organizations who are planning on participating in this free program.*
Participating Organizations
Thursday, August 30, 2012 Page 3
Participating Organizations Champion Lead
Alpena Area Chamber of Commerce Jackie Krawczak, Executive Director TBD
Detroit Economic Club Beth Chappell, President & CEO Steve Grigorian, COO
Detroit Regional Chamber Sandy K. Baruah, President & CEO Megan Spanitz, Vice President
Grand Rapids Area Chamber of Commerce Rick Baker, President & CEO TBD
Michigan Manufacturers Association Charles E. Hadden, President and CEO Amy Schirado, VP of Marketing and Comm.
Lake Superior Community Partnership Amy Clickner, CEO TBD
The A2Y Regional Chamber Diane Keller, President & CEO Trish Reilly, V.P. Marketing/New Program Development
The Kalamazoo Regional Chamber of Commerce TBD Renee Cook, Assistant to the President
Traverse City Area Chamber of Commerce Doug Luciani, President & CEO TBD
West Michigan Policy Forum Jared Rodriguez, President Heather Sieracki, Executive Assistant
* There is no charge to Participating Organizations for this program. All program costs will be covered by supporting Major Sponsors and General Sponsors.
BAKERSTRATEGY GROUP
We have September and October to plan the program and design the survey. By January 2013, we will have all reports published and the collaborative effort of translating the survey results into meaningful action will begin.
Program Timeline
Thursday, August 30, 2012 Page 4
System
Measures
Analysis
Reporting
Translation
Process Timing
Set up the participating associations, organize the program core team, design the survey, design the michigan2013.com website, and plan the publicity effort beginning January 2013.
September 4 - November 09
Deploy the survey to 30,000+ people through email invitations from each participating organization. We expect ~5,000 respondents to complete the survey.
November 12 - December 07
Tabulate results and conduct analysis to isolate key issues and insights for reporting.
December 10 - December 21
Publish and promote the results through a set of reports, including an overall report, a summary report, and sub-reports for each participating organization.
December 24 - January 04
Ongoing discussions at key events throughout Michigan (e.g. a Detroit Economic Club panel luncheon, the Michigan Manufacturers Association’s CEO Forum, and the Detroit Regional Chamber’s Mackinac Policy Conference).
January 07 - May 31
BAKERSTRATEGY GROUP
Major Sponsors will receive headline promotion and exposure to 30,000+ people, an opt-in lead-generation question in the survey, promotion on the cover of the reports, and a full-page ad in the overall report.
Sponsors and Participants
Thursday, August 30, 2012 Page 5
Benefits Major Sponsors General Sponsors Participating Associations
In-kind Services
Target number of sponsors and contribution amount 2 sponsors $25K each
8 sponsors $5K each NA NA
Specific mention in 30,000+ emails to organization members Yes – at the top Yes – at the bottom NA No
Logo on every page of the online survey Yes No No No
Specific mention on the first page of the survey Yes Yes Yes Yes
Ability to add a custom screen of questions in the survey Yes No Yes No
Respondents are asked if they would like to receive communication from the sponsor (respondent information is provided to the sponsor)
Yes No No No
Specific company mention again at the end of the survey Yes No No No
Logo on the cover of the final report as well as the sub-reports that will go to 30,000+ members of Participating Organizations Yes - Center Yes – Bottom Yes – Bottom Yes – Bottom
Free advertisement included in the final report Yes – full page Yes – ¼ page Yes – ¼ page Yes – ¼ page
At this early stage, benefits are still being determined and may change depending on program developments.
BAKERSTRATEGY GROUP
These partners will be providing in-kind services to run the program
Program Partners
Thursday, August 30, 2012 Page 6
Partners Services Team
CFI Group Survey design, survey hosting, summary analysis
Champion: Sheri PetrasLead: Scott Morrison
Hile Design Development of michigan2013.com website for reporting results
Champion: Dave HileLead: TBD
Logic Solutions Mobile access to online dashboard of final results
Champion: Jimmy HsiaoLead: TBD
MOVE Communications Promotion and communication of survey results
Champion: Carol HartLead: Marcia Luke-van Dijk
BAKERSTRATEGY GROUP
Michigan 2013 Economic Outlook Survey
Thursday, August 30, 2012 Page 7
Baker Strategy Group is a small Ann Arbor-based consulting firm and a Partner of the Detroit Economic Club. For the last four years we have conducted the Michigan Manufacturing Outlook Survey with Chuck Hadden (CEO) and the Michigan Manufacturers Association (MMA).
Download summary charts of the results:http://www.bakerstrategy.com/2012/02/4th-annual-michigan-manufacturers-outlook-survey-2
View the article we wrote for MMA in April:http://issuu.com/insightonline/docs/insight030412
For 2013, we plan to broaden the outlook beyond the manufacturing sector to include companies in multiple industries throughout the state of Michigan. The goal is to provide a sizeable dataset of responses from Michigan’s business community that can provide insight into how to improve the economy in Michigan. This survey effort is meant to be a collaborative program and complementary to the current economic analysis efforts that exist.
This program has grown out of a four-year effort with Michigan Manufacturers Association.
Baker Strategy Group | 214 S. Main St. #212 | Ann Arbor MI 48104 | +1 734 786-3342 | www.bakerstrategy.com
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