MOBILE
ADVERTISING
Mobile Advertising @ MI2
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI3
Traffic shift to the mobile webSignificantly higher mobile usage also in MI’s portfolio
Source: IVW April 2018
585,37
95,19120,85
82,28 70,36
938,91
700,76
231,34
129,91103,68
In m
illi
on
PIs
WHY MOBILE?
Mobile Advertising @ MI4
RelevanceSmartphones are an integral part of life
Source: https://www.thinkwithgoogle.com/intl/de-de/insights/kundeneinblicke/the-extended-self-die-bedeutung-von-smartphones-fur-nutzer-und-konsumenten/
‘I carry it with me day and night.’
‘I fall asleep with it, it wakes me up.’
‘It’s got all my friends, my plans, my knowledge, my music.’
‘Whatever my question, I ask my phone.’
WHY MOBILE?
Mobile Advertising @ MI5
RelevanceSmartphones are indispensable in everyday life
54%primarily use apps1 on
their smartphones.
51%say they would rather do
without their TV than their
smartphone1.
50%of millennials spend three
hours a day on their
smartphones2.
80%of users always have their
mobile phones handy¹.
always have their
smartphone on them, even
at night2.
1) https://www.gujmedia.de/fileadmin/Media-Research/Mobile-Studien/mobile_studie_360_grad_2017.pdf / 2) https://www.internetworld.de/mobile/so-suechtig-millennial-generation-smartphones-1224260.html?seite=0
45%consider smartphone to be very
important to inform themselves
about a product before making
a purchase1.
> ¼ 35%
always have it with them when
shopping in order to inform
themselves about products1.
WHY MOBILE?
Mobile Advertising @ MI6
TouchpointsThe right targeting at all times
1) Source: https://www.wuv.de/marketing/ein_einfacher_content_marketing_test_koennen_sie_daumen_stoppen
Simple research
Fast information retrieval
Pastime
Share content
Preparing for purchase
Contact a service
Heavy users scroll 2 kilometres daily1
WHY MOBILE?
Mobile Advertising @ MI7
TouchpointsExample: Mobile commerce
1) https://www.bitkom.org/Presse/Anhaenge-an-PIs/2017/12-Dezember/Bitkom-Pressekonferenz-171206-E-Commerce-Weihnachten.pdf // 2) https://www.adzine.de/2017/11/zwei-drittel-aller-mobile-sales-werden-ueber-apps-erzielt/
18%of the completed sales were initiated on
a mobile device.2)
~ 2/3of mobile sales are made in app.2)
76%of 14-29 year olds use their
smartphone for online shopping.1)
55%of 30-49 year olds use their
smartphone for online shopping.1)
WHY MOBILE?
Mobile Advertising @ MI8
Why mobile at Media Impact?
A one-stop shop!
▪ Extensive mobile advertising know-how
▪ Custom campaign strategies for unique brand
communication
▪ Extensive support in developing advertising
material - from the idea to the final
implementation
▪ Media Impact offers suitable environments and
the right formats for every campaign goal.
Full service - from consulting to creative implementation!
WHY MOBILE?
Mobile Advertising @ MI9
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI10
Mobile portfolioMI brand environment with 26 mobile sites and 11 apps
Source: AGOF daily digital facts, basis: 16+ years; December 2018; IVW December 2018
Media Impact offers you:
▪ a strong app portfolio for a targeted user
approach.
▪ an excellent reach by bundling relevant,
cutting-edge media offerings.
▪ creation of efficient marketing solutions for a
high-income and highly educated target group.
▪ many special integrations for campaign
strategies guaranteed to be innovative.
App
1.11 billion PIs/month
App
7.60 billion UU/month
MEW
1.11 billion PIs/month
MEW
29.99 million UU/month
PORTFOLIO
TOTAL
32.74 million UU/month
Mobile Advertising @ MI11
Strong brandsOn the mobile web and in app
PORTFOLIO
Mobile Advertising @ MI12
We have the widest reach!News, sports, financial, automotive
Unique users in millions, AGOF daily digital facts; basis: 16+ years, December 2018
PORTFOLIO
FINANCIAL
0,06
0,13
0,42
0,45Finanzen.net
boerse-online.de
Finanzen100
onvista
APP
0,05
0,02
2,50
3,00Sport1
Transfermarkt
11FREUNDE EMS
kicker
MEW
0,77
0,84
2,53
2,91Handelsblatt
WirtschaftsWoche
Business Insider
Finanzen100
MEW
0,18
0,31
1,60
3,56kicker
ran
Spox
Sport1
APP
0,01
0,01
0,06
2,84Auto Bild Aktuell
Auto motor und sport
Motor Klassik
Sport Auto
APP
SPORT
NEWS AUTOMOTIVE
13,03
13,47
13,66
17,64BILD
WELT.de
SPIEGEL ONLINE
FOCUS ONLINE
MEW
Mobile Advertising @ MI13
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI14 Mobile Advertising @ MI14
Programmatic AdvertisingValue proposition
TECHNOLOGY
Connectivityto most platforms
Flexibility + agilityWide range of technologies
FORMATS
Display
Understitial: 320x480, 300x600
MRec: 300x250 (mobile, in app
native)
Content ad 2:1, 3:1, 4:1, 6:1
Video
Mobile PreRoll: max. 30s, 300x250
Mobile outstream: 300x250
PROGRAMMATIC
Mobile Advertising @ MI16
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI
AdServer:
▪ Cities, time, etc.
AdSquare:
▪ Gender
▪ Age
▪ Other categories e.g. net
income, education, marital
status, etc. available on request
Targeting only possible via Wi-Fi
(IP address):
▪ MI Regio Targeting – MI Regio, MI
Regio Plus, MI City & Regions
▪ MI Luxus Targeting
▪ MI B2B Targeting
▪ MI Wetter Targeting
Targeting also via mobile network:
▪ MI Intent
▪ MI Data & Friends
▪ MI Bildung - Stepstone - MI Jobs &
Karriere, MI Entscheider
Targeting expertise
MEW InApp
The possibilities of the two worlds
TARGETING
17
Mobile Advertising @ MI18
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI19
The classicsContent ads for maximum reach and optimal performance
Content Ad 6: 1 Content Ad 4: 1 Content Ad 2: 1
FORMATS
Mobile Advertising @ MI
SizesLarge-scale embedding in content
Content Ad 1: 1Mobile medium rectangle
Ad
FORMATS
20
Mobile medium rectangle
Content Ad 1: 1
Floor ad
Floor ad
Mobile Advertising @ MI
The specialsLarge-scale embedding in content
Interscroller ad
FORMATS
21
Interscroller ad
Mobile understitial
Mobile understitial
Mobile Advertising @ MI
The interactive onesShow off your product diversity
Cube ad Slider ad Mosaic ad
AdAd
Ad
FORMATS
22
Cube ad
Slider ad
Mosaic ad
Mobile Advertising @ MI23
The interactive onesIncrease advertising recall by +260%*
FORMATS
*own survey 2016
Konfigurator ad
Chameleon ad
Memory ad
Configurator ad Chameleon ad Memory ad
Mobile Advertising @ MI
The specialsThere are no limits to your creativity!
Panorama ad Reactive scrolling ad
FORMATS
24
Panorama ad
Reactive scrolling ad
Mobile Advertising @ MI
The moving onesYour videos in all dimensions!
Video interscroller
Video
medium rectangle
FORMATS
25
Interscroller with video
Video medium rectangle
Vertical video
Vertical videoPreRoll
Mobile Advertising @ MI26
AgendaGet off to a mobile start with Media Impact!
Why mobile?
MI Portfolio
Mobile programmatic
Mobile targeting
Mobile formats
Specials
Mobile Advertising @ MI27
Native works!Native performance and style ads
▪ Dynamic image-text ads: Native ads are shown in Media
Impact’s premium portfolio and adapt their layout to the
respective website.
▪ Optimal integration with content: These layouts ensure
that your message is embedded in the editorial
environment and stands out through special methods of
emphasis (e.g. coloured headlines).
▪ The right option for your campaign goal: Native ads can
be booked as performance variant (format: 4:1, RoP) and
on a CPM basis (format: medium rectangle, targeting
possible).
SPECIALS
GIGABOOST – 100 GB giveawayActivate now in the APP
GIGABOOST – 100 GB
giveaway
Activate now in the APP
Mobile Advertising @ MI28
Mobile CPC specialBenefit from MI Mobile’s relevant and wide reach!
▪ Post-click-optimised display of your campaigns in the
entire MI Mobile portfolio – MEW and app.
▪ Bundling of standard ads as Mobile AdBundle (Content
ad 6:1, 4:1 + Medium rectangle).
▪ Classic targeting such as operating system, time, etc.
possible.1
SPECIALS
1) Cannot be combined with MI data products.
Mobile Advertising @ MI29
Integrated into the content in an eye-catching way!Mobile Halfpage Ad
▪ The large surface offers maximum freedom
of design for your advertising message.
▪ No additional creation. On request, we can
use your stationary Halfpage Ad for your
mobile campaign.
▪ Largest mobile format - directly integrated
into the content.
Not bookable at Bild.de, Welt.de, TVDigital.de, Hoerzu.de and TVDirekt.de
SPECIALS
Mobile Advertising @ MI30
Benefit from our strong in app reach!App rotation
FACTS:
▪ 0.96 billion page impressions with 14.40
million unique users per month.*
▪ Always up to date!
▪ Longer dwell time, higher emotional
attachment and a more intense personal
experience!
▪ Classic targeting such as operating system,
time, etc. possible.**
▪ Homes or RoP? It’s your choice!
*) IVW March 2018; AGOF daily digital facts, basis: 10+ years (61.58 million); April 2018; retrieved on: 02.05.2018
**) Cannot be combined with MI data products.
Technical specifications of the advertising forms and dimensions can be found at http://www.mediaimpact.de/specs or http://www.mediaimpact.de/abmessungen
SPECIALS
Mobile Advertising @ MI31
SPORT1 DigitalExcellent reach across all channels
Source: AGOF daily digital facts; basis: digital WNK 10+ years, March 2018; average day March 2018; retrieved on 04.04.2018 // IVW February 2018
SPORT1.de mobile (MEW)
UUs: 3.94 mil.
Visits: 17.28 mil.
SPORT1.de phone app (iOS & Android)
UUs: 2.15 mil.
Visits: 42.56 mil.
SPORT1.de tablet app (iOS)
UUs: - - -
Visits: 2.75 mil.
SPORT1 video app
UUs: 0.10 mil.
Visits: 0.18 mil.
SPORT1 eSports app
UUs: Relaunch
Visits: TBA!
SPORT1 darts app
UUs: - - -
Visits: 0.09 mil.
SPECIALS
Mobile Advertising @ MI32
SPORT1Target group and social demographics
Source: 1AGOF daily digital facts; basis: digital WNK 14+ years, March; retrieved on 04.04.2018, 2Abitur (Higher secondary education certificate) or Fachabitur (Higher vocational education certificate) OR Fach-/Hochschulabschluss (university/technical college entrance qualification)
SPORT1 desktop, MEW & phone app
Men:1 79%
Aged 20 - 49 years:1 60%
Net household income min. €2,000:1 72%
High level of education:1/2 40%
SPECIALS
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