Métricas para Startups
1
COLOMBIA
MEXICO
BRAZIL
URUGUAY
ARGENTINA
SILICON VALLEY
VENEZUELA
our Vision is...
2
• #1 Mobile company in LatAm
• Leader on Feature Phones
• High Growth on Smartphones
• 240 people and growing
• CAGR of 70% over last 3 years
• Grew 40x since Naspers invested
• Profitable
• Scalable
“Be the world’s best and largest
mobile services company.”
CompeLLve Advantage InnovaOon Culture: cuQng edge on Mobile in LatAm
Movile has been on the forefront of mobile product development in LatAm for the last 10 years
1st SMS Chat
1st SMS Alert 1st ringtone product
1st & Leader interacLve TV over SMS
1st MMS product
1st & Leader in WAP 2.0
1st 3G Video Portal
1st mobile TV on feature phones
2nd mobile HTML5 plaSorm in the world
Leader in D2C products in Brazil
2002
2013
Leader in mobile white label in Brazil
1st Social HTML5 in the world
3
1st FB Mobile Hackton winner
Our products
• App for kids ages 4 and below
• Videos and interactions
• Cheerful way to watch videos on mobile
• Premium content, best franchises
• Subscription with unlimited access to content
Video streaming for mobile: PlayKids TV
Play with the train and
choose a character See all videos of your
favorite character.
Watch videos on
or off-line.
Our products
Free Zone (free wifi)
Use the crowd to find: • Free connecLons • Easy connecLon to watch videos!
Mobile Fun Crowdsourced Premium hotspots for subscribers
Offer
• 150M hot spots scanned • More than 12M open wifi networks. • 9 Million installs; • 700k premium hotspots • Huge tracLon: 1M MAU and growing! • MoneLzaLon on Premium Hotspots
DifferenLals
MarkeLng
Movile on press
6
Growth strategy
How did we grow 40x since Naspers invested?
M&A and management à “The Mobile Ambev”
Next steps going global
“It’s in Silicon Valley that entrepreneurs
create global tech companies.”
Fabrício Bloisi, Movile’s CEO
Expansion strategy
Brazil first, and then we started the expansion.
Answer: We make mistakes for KCT.
How do we face innovaOon?
proprietário e confidencial
Lean Startup
proprietário e confidencial
AcOons from Aug – Sep 2011
Ads
A
Install process
New home-‐page (cleaner ) 7 releases in 24 hours Launch à measure à review Do it simple, do it fast!
proprietário e confidencial
Measure everything, all the Ome
proprietário e confidencial
Reports and dashboards Product management
proprietário e confidencial
Results Aug – Sep, 2011
0.00%
5.00%
10.00%
15.00%
20.00%
1 7 13 19 25 31 6 12 18 24 30 5 11 17 23 29 4
Mai Jul Ago Set
% de Usr AnOgos que instalaram Apps em relação a visitantes que retornaram
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
1 6 11 16 21 26 31 5 10 15 20 25 30 4 9 14 19 24 29 3 8
Mai Jul Ago Set
% de Novos Usr que instalaram Apps em relação a Visitantes vindos de Campanhas
0
10000
20000
30000
40000
50000
60000
70000
0
5000
10000
15000
20000
25000
1/Mai
3/Mai
5/Mai
7/Mai
9/Mai
11/M
ai
13/M
ai
15/M
ai
17/M
ai
19/M
ai
21/M
ai
23/M
ai
25/M
ai
27/M
ai
29/M
ai
31/M
ai
2/Jul
4/Jul
6/Jul
8/Jul
10/Jul
12/Jul
14/Jul
16/Jul
18/Jul
20/Jul
22/Jul
24/Jul
26/Jul
28/Jul
30/Jul
1/Ag
o 3/Ag
o 5/Ag
o 7/Ag
o 9/Ag
o 11/Ago
13/Ago
15/Ago
17/Ago
19/Ago
21/Ago
23/Ago
25/Ago
27/Ago
29/Ago
31/Ago
2/Set
4/Set
6/Set
8/Set
Zw Inst Apps Inst Visitantes camp
0.00% 5.00%
10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
1 7 13 19 25 31 6 12 18 24 30 5 11 17 23 29 4
Mai Jul Ago Set
% Novos Usr que instalaram o Zw em relação a Visitantes vindos de Campanhas
proprietário e confidencial
How do we do…
Berkeley, Standford
Brazilian challenge: complete the innovaOon cycle
Unicamp / USP
Redpoint, Sequoia
Inova Ventures
www.movile.com
HQ -‐ São Paulo, Brasil R. Alexandre Dumas 1711 -‐ Chácara Sto Antônio Ed. Birmann 12 2º andar -‐ CEP 04717-‐004 Tel +55 11 2163-‐0600 -‐ Fax +55 11 2163-‐0586
@Movile
www.linkedin.com/company/movile
www.facebook.com/movile
Silicon Valley Office: Sunnyvale – CA 440 N. Wolfe Rd M: +1 (415) 361 7664
Thank you! Eduardo L Henrique [email protected]
pinterest.com/movile/