South Africa surpassed UAE to land the #3 rank in the MENA marketsTop 10 app destinations in MENA

CPI premium - iOS over Android

% share of installs by country

kenya6%

59%

kuwait

nigeria

8%

bahrain5%

6%

3%

saudi arabia47%

5%

iraq2%

south africa7%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

MENA / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

egypt UAE

shopping & lifestyle others m-Commerce ranking in the country

kuwait saudi arabia egypt technologysocial & communicationshopping & lifestylegames travelbahrain saudi arabiasouth africa

3.3x

1.3x

.8x .7x

game

-21%

51%

58%

shopping & lifestyle 27%

social & communication

7%travel

4%

1

67%

1

43%

2

11%

3

-24%

-32%

South Africa commands the highest premi-um for iOS installs this season

Countries in MENA lead the m-Commerce app installs this season

Travel category grew by over 50% to Rank #3 in Q3

CPIs are yet to mature in MENA, as users are still discovering apps across categories

Share & rank of m-Commerce app installs across top 10 app destinations

50%technology 2%

iOS

Prem

ium

egypt4%

www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi

turkey

UAE

bahrain

4%

3

UAE

.7x

200

160

120

80

40

20

10

0Q1-2015 Q2-2015 Q3-2015

400

300

200

100

80

40

20

0Q1-2015 Q2-2015 Q3-2015