MEMBERSHIP PROPENSITY MODELJUNE 2012
What is a Propensity Model?
Why a Propensity Model is Important?
600,000+ Indiana University Alumni
How was the Propensity Model Built?
IU Alumni Data
Current
Alumni
Member
IUAA Membership Propensity
Model
External Data
609,170 unique records were matched and scored ranging from 0-1,000. The higher the score the greater the correlation that alumni will have in joining behavior.
Score Distribution
Scores of 551+ represent those with greatest likelihood to show joining behavior.
What is IUAA Membership Profile Look Like?
The percentage shows how predictive each variable is compared to the others. In this model the Loyalty Trend is the largest weighted variable with the others fairly equally distributed.
Membership Gap Analysis
CampusRecords Life
Annual C/H
Active %
Penetration
Lapsed Never
Blank Gap %
IUPUI 31,197 5,779 2,269 5 8,053 20% 25.81% 11,515 11,107 522 23,144 21%
Bloomington 103,730 20,587 7,905 30 28,522 72% 27.50% 41,493 29,307 4,408 75,208 69%
IU Southeast 3,000 368 223 0 591 1% 19.70% 1,174 1,229 6 2,409 2%
IU South Bend 4,037 501 303 0 804 2% 19.92% 1,783 1,442 8 3,233 3%
IU Northwest 2,407 306 164 0 470 1% 19.53% 991 935 11 1,937 2%
IU Kokomo 1,059 129 93 1 223 1% 21.06% 368 468 0 836 1%
IU Ft. Wayne 1,969 345 196 0 541 1% 27.48% 756 662 10 1,428 1%
IU East 475 52 50 0 102 0% 21.47% 161 212 0 373 0%
Columbus 807 120 62 0 182 0% 22.55% 293 329 3 625 1%
Total148,681 28,187
11,265 36
39,488
100% 26.56%
58,534
45,691
4,968
109,193
100%
Duplicate Records 10,779 3,033 975 1 4,009 4,224 2,259 287 6,770 Unique Records
137,902 25,154
10,290 35
35,479
54,310
43,432
4,681
102,423
The greatest growth opportunity lies with 102,423 unique alumni records, representing 17% of the 609,170 alumni pool.
State Distribution
State Distribution
Top Alumni Degrees
(Values with fewer than 4000 prospects excluded. Based on Total Prospects.)
Rank Degree Total # of Prospects1 BS Phys Ed 4,4672 M Bus Admin 17,4633 BS Business 82,1044 BA Journalism 4,1085 BS Kinesiology 4,5906 D Medicine 7,5507 D Jurisprudence 10,9458 BS Pub Affairs 11,9179 Bach Arts 106,597
10 BS Biology 4,73211 D of Phil 7,23312 BS Education 52,01813 BS Nursing 15,25414 M Library Sci 4,59915 Bach Gen Studies 16,67316 Assoc Gen Studies 5,40417 M Arts 13,79918 MS Education 31,58919 AS Nursing 9,477
Alumni Chapter Rankings
Rank Alumni Chapter Total # of Prospects
1 Monroe County Chapter 16947
2 Southwest Indiana Chapter 2775
3 Knox County Chapter 988
4 Charlotte, NC, Chapter 2108
5 Washington, D.C., Chapter 10742
6 Dallas/Fort Worth Chapter 4509
7 Chicago Chapter 30831
8 Greater Evansville Chapter 6002
9 Metro New York Chapter 11187
10 Toledo Chapter 1412
11 Banks of the Wabash Chapter 226
12 Las Vegas, NV, Chapter 1022
13 Boone County Chapter 4856
14 Cleveland, OH* 2056
15 Milwaukee, WI* 2264
16 Columbus, OH, Chapter 3520
17 Greensboro, NC, Alumni Chapter 1083
Alumni Chapter Rankings (Continued)
18 Houston, TX, Chapter 3,61119 Birmingham, AL* 607
20 Greater Cincinnati Area Chaptr 8,761
21 Atlanta, GA, Chapter 5,802
22 Southwest Florida Chapter 2,151
23 Southeast Michigan Chapter 3,631
24 South Florida Chapter 2,782
25 West Central Indiana Chapter 5,20226 Hilton Head, SC, Chapter 563
27 Charleston, SC* 657
28 Philadelphia, PA* 4,221
29 Connecticut Chapter 2,352
30 Kansas City Chapter 1,810
31 San Diego Chapter 2,629
32 Central Illinois Chapter 1,363
33 Buffalo/Western NY Chapter 1,207
34 Hawaii* 894
35 Florida Suncoast Chapter 1,989
Alumni Chapter Rankings (Continued)
36 Dane County, WI, Chapter 1,122
37 Central Indiana Chapter 90,647
38 Saginaw, MI* 645
39 St. Louis Chapter 4,293
40 Pittsburgh, PA, Chapter 1,650
41 Central Carolina Chapter 2,490
42 Northwest Arkansas Chapter 350
43 Akron, OH, Chapter 1,240
44 Omaha, NE* 749
45 Asheville/Western NC Chapter 687
46 Central Iowa Chapter 522
47 Miami, FL, Chapter 1,135
48 Tampa Chapter 3,640
49 San Francisco Chapter 6,901
50 Twin Cities, MN, Chapter 3,576
51 San Antonio, TX, Chapter 1,118
52 East Wisconsin/Sheboygan* 92
53 Tucson Chapter 1,342
Alumni Chapter Rankings (Continued)
54 Elkhart County Chapter 6,30755 Johnson County Chapter 8,56156 Cass County Chapter 1,32757 Los Angeles Chapter 5,93458 St. Joseph County Chapter 16,47259 Lexington, KY* 1,33860 Bartholomew County Chapter 4,601
61 Kosciusko County Chapter 2,22362 Memphis, TN* 91263 Nashville, TN, Chapter 2,40664 Central Florida Chapter 2,70865 Boise, ID, Chapter 33066 Boston, MA, Chapter 4,70767 Whitewater Valley Chapter 4,41568 West Michigan Chapter 4,69569 Sacramento Chapter 1,20270 Austin, TX, Chapter 1,91871 Orange County, CA, Chapter 2,412
Alumni Chapter Rankings (Continued)
72 Colorado Chapter 7,052
73 Madison County Chapter 2,424
74 Henry County Chapter 1,022
75 Phoenix Chapter 4,208
76 Louisville & S. Ind. Chapter 25,394
77 Portland, OR/So Washington Chr 2,172
78 Northeast Indiana Chapter 25,626
79 Seattle Chapter 3,836
80 Howard/Tipton Counties Chapter 5,303
81 Albuquerque, NM* 1,041
82 Lakeshore Region Chapter 25,373
Modeled Terms/Definitions
Blackjack Variable: The count of the increased giving minus the decreased giving over a given period of time. This simple value indicates whether : the giving has fallen, remained steady, increased the same as decreased, or has risen each year.
Description:• Blackjack is based on the previous year and back (ex: 2011 and
back) to help identify donors and non-donors (ex: in 2012)• For each year giving increases, prospect receives a +1• For each year giving decreases, prospect receives a -1• For each year giving stays the same, prospect receives a 0• Blackjack can be any value between -4 and =+4
Mapping of ALL Indiana Members by County
Mapping of IU Alumni
Mapping of ALL Annual Members
Mapping of ALL Life Members
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