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Page 1: Meeting Management Proposal

HTM 3140 Meeting Management School of Hotel amp Tourism Management

Hong Kong Polytechnic University

200910 SEMESTER TWOCOURSEWORK COVER SHEET

Programme Title and Code HD in Hotel Management 24031Student Names and ID No Chong Chi Man 07181059D

Kam Tsz Yan 07217456DLai Pik Yan 07055365DMak Ming Hei 07193454DYee Nathalie 07258503D

Lecturer Dr Karin WeberTutor Ms Alisa ChanDue Date and Submission 15 April 2010

For General Office UseDate Received Time Received by

World Psychiatric Association International Congress 2011

Table of ContentsRequest for Proposalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip11 Event Theme and Logo 102 Background of the Association103 Convention Target Markets 114 Site Selection 115 Full Convention Schedule 12

51 Day 1 ndash 9th September 2011 (Friday)1252 Day 2 ndash 10th September 2011 (Saturday)1353 Day 3 ndash 11th September 2011 (Sunday)15

6 Hotel Information 1661 Four Seasons Hotel Hong Kong1662 Grand Hyatt Hong Kong1763 Renaissance Harbour View Hotel1764 MetroPark Wan Chai18

7 Transportation Information 1971 Transportation Information During the Conference20

8 Social Program 2181 When East Meets the West2182 Scenic Night in Pearl of the East2283 Unforgettable Le Boat Tour22

9 SpouseChildren Programs 2391 Ocean Park Marine Life and Panda Tour2392 Meet the Old and Modern Hong Kong2493 Relaxing Day at Stanley Market24

10 Gala Dinner 25101 Babysitting Service25102 Cloak Room25103 Pre-Dinner Cocktail 26104 Dinner 26

11 Sponsor Opportunities 27111 Sponsorship Benefits28112 In-Kind Sponsorship Benefits29

12 Promotion Schedule and Materials30121 Conference Official Website30122 Conference Delegates Mailing30123 Publicity amp Press Relations31124 Event Marketing31125 Social Networking 31126 University Student32127 Sales Promotion 32

13 Preliminary Budget 3314 Timeline of activities 3615 Registration form 3916 Sample Name Badges 4217 Floor Plans and Setup 4318 Food and Beverage Schedule and Requirement49

181 Welcome Cocktail49182 Coffee Break Sessions50

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183 Lunch51184 Pre-dinner Drinks and Gala Dinner52

19 Appendix 53191 Hong Kong Travel Information53192 Hotel Demand54193 Potential Sponsors 55194 Opening Ceremony (Day 1 1400-1430)56195 VIP Tour (Day 1 1815-2300)56196 Gala Dinner (Day 3 1900-2330)57197 SpouseChildren Programs59198 Lunch Menu of the Convention64199 Accommodation Form671910 Cancellation Letter69

20 Reference 70

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1 Event Theme and Logo

The theme of the World Psychiatric Association (WPA) International Conference 2011 will be ldquoStress and Addictionrdquo

2 Background of the Association

The WPA is an international organization aim at promoting the advancement of psychiatry and mental health for all people around the world

WPA is originally created to produce world psychiatric congresses to share the knowledge of mental health issues and illnesses Nowadays it puts greater emphasis on educational activities of various aspects in the field The WPA only sponsors and co-sponsors meetings symposia and forums on topics related to the field of psychiatry There are nonscheduled International Congress Scientific Meetings and Electronic Congresses every year and the WPA World Congress holds on a 3-year basis

WPA has four membership types for different experts in the psychiatric societies All enlisted psychiatrist members are regular individual member of WPA under Member Society or Affiliated Association Membership Psychiatrists in countries without a Member Society can apply as Special Individual Members Affiliated Individual Membership is open for health professionals and scientists

There are over 180000 members from 135 national psychiatric societies of Americas Africa Asia Europe South Pacific and 24 affiliated associations of particular topics in psychiatry have joined the association

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3 Convention Target Markets

The conventionrsquos target market will be the scholars and university students majoring in psychiatric from Asia and also the existing members in Asia region The existing members of the WPA are enlisted psychiatrists under Psychiatric Member Society or Affiliated Association Membership The association wishes to recruit people who are not health professionals and scientists as members to broaden the scope of its member base Therefore education is its first field to start with its expansion

4 Site Selection

Hong Kong has been reported in some international journals and news as one of the most stressful cities in the world (Messing 2009) There are more and more people suffering from the psychiatric illnesses caused by stress Holding an international congress in Hong Kong can raise the awareness of coping with stress and maintaining good mental health Local psychiatrists can participate in the congress and exchanging ideas with other associates from all over the world especially from Asia

According to the target market of the convention scholars from Asia are potential participants or members of WPA Hong Kong being in the heart of Asia is capable to attract delegates from the surrounding countries Delegates will not have to travel a long way to the conference destination This saves the air fare and the time cost of the potential delegates

After deep consideration the Hong Kong Convention and Exhibition Centre (HKCEC) is the best place for holding a three-day international conference like the WPA World Congress 2011 Located in Wanchai HKCEC is in the city centre of Hong Kong with good transportation network and surrounded by five-star hotel accommodation It has different sized convention hall and meeting rooms which are suitable for holding large scale conference or small scale breakout sessions

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5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 2: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Table of ContentsRequest for Proposalhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip11 Event Theme and Logo 102 Background of the Association103 Convention Target Markets 114 Site Selection 115 Full Convention Schedule 12

51 Day 1 ndash 9th September 2011 (Friday)1252 Day 2 ndash 10th September 2011 (Saturday)1353 Day 3 ndash 11th September 2011 (Sunday)15

6 Hotel Information 1661 Four Seasons Hotel Hong Kong1662 Grand Hyatt Hong Kong1763 Renaissance Harbour View Hotel1764 MetroPark Wan Chai18

7 Transportation Information 1971 Transportation Information During the Conference20

8 Social Program 2181 When East Meets the West2182 Scenic Night in Pearl of the East2283 Unforgettable Le Boat Tour22

9 SpouseChildren Programs 2391 Ocean Park Marine Life and Panda Tour2392 Meet the Old and Modern Hong Kong2493 Relaxing Day at Stanley Market24

10 Gala Dinner 25101 Babysitting Service25102 Cloak Room25103 Pre-Dinner Cocktail 26104 Dinner 26

11 Sponsor Opportunities 27111 Sponsorship Benefits28112 In-Kind Sponsorship Benefits29

12 Promotion Schedule and Materials30121 Conference Official Website30122 Conference Delegates Mailing30123 Publicity amp Press Relations31124 Event Marketing31125 Social Networking 31126 University Student32127 Sales Promotion 32

13 Preliminary Budget 3314 Timeline of activities 3615 Registration form 3916 Sample Name Badges 4217 Floor Plans and Setup 4318 Food and Beverage Schedule and Requirement49

181 Welcome Cocktail49182 Coffee Break Sessions50

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World Psychiatric Association International Congress 2011

183 Lunch51184 Pre-dinner Drinks and Gala Dinner52

19 Appendix 53191 Hong Kong Travel Information53192 Hotel Demand54193 Potential Sponsors 55194 Opening Ceremony (Day 1 1400-1430)56195 VIP Tour (Day 1 1815-2300)56196 Gala Dinner (Day 3 1900-2330)57197 SpouseChildren Programs59198 Lunch Menu of the Convention64199 Accommodation Form671910 Cancellation Letter69

20 Reference 70

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World Psychiatric Association International Congress 2011

1 Event Theme and Logo

The theme of the World Psychiatric Association (WPA) International Conference 2011 will be ldquoStress and Addictionrdquo

2 Background of the Association

The WPA is an international organization aim at promoting the advancement of psychiatry and mental health for all people around the world

WPA is originally created to produce world psychiatric congresses to share the knowledge of mental health issues and illnesses Nowadays it puts greater emphasis on educational activities of various aspects in the field The WPA only sponsors and co-sponsors meetings symposia and forums on topics related to the field of psychiatry There are nonscheduled International Congress Scientific Meetings and Electronic Congresses every year and the WPA World Congress holds on a 3-year basis

WPA has four membership types for different experts in the psychiatric societies All enlisted psychiatrist members are regular individual member of WPA under Member Society or Affiliated Association Membership Psychiatrists in countries without a Member Society can apply as Special Individual Members Affiliated Individual Membership is open for health professionals and scientists

There are over 180000 members from 135 national psychiatric societies of Americas Africa Asia Europe South Pacific and 24 affiliated associations of particular topics in psychiatry have joined the association

4HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

3 Convention Target Markets

The conventionrsquos target market will be the scholars and university students majoring in psychiatric from Asia and also the existing members in Asia region The existing members of the WPA are enlisted psychiatrists under Psychiatric Member Society or Affiliated Association Membership The association wishes to recruit people who are not health professionals and scientists as members to broaden the scope of its member base Therefore education is its first field to start with its expansion

4 Site Selection

Hong Kong has been reported in some international journals and news as one of the most stressful cities in the world (Messing 2009) There are more and more people suffering from the psychiatric illnesses caused by stress Holding an international congress in Hong Kong can raise the awareness of coping with stress and maintaining good mental health Local psychiatrists can participate in the congress and exchanging ideas with other associates from all over the world especially from Asia

According to the target market of the convention scholars from Asia are potential participants or members of WPA Hong Kong being in the heart of Asia is capable to attract delegates from the surrounding countries Delegates will not have to travel a long way to the conference destination This saves the air fare and the time cost of the potential delegates

After deep consideration the Hong Kong Convention and Exhibition Centre (HKCEC) is the best place for holding a three-day international conference like the WPA World Congress 2011 Located in Wanchai HKCEC is in the city centre of Hong Kong with good transportation network and surrounded by five-star hotel accommodation It has different sized convention hall and meeting rooms which are suitable for holding large scale conference or small scale breakout sessions

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World Psychiatric Association International Congress 2011

5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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World Psychiatric Association International Congress 2011

52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

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Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 3: Meeting Management Proposal

World Psychiatric Association International Congress 2011

183 Lunch51184 Pre-dinner Drinks and Gala Dinner52

19 Appendix 53191 Hong Kong Travel Information53192 Hotel Demand54193 Potential Sponsors 55194 Opening Ceremony (Day 1 1400-1430)56195 VIP Tour (Day 1 1815-2300)56196 Gala Dinner (Day 3 1900-2330)57197 SpouseChildren Programs59198 Lunch Menu of the Convention64199 Accommodation Form671910 Cancellation Letter69

20 Reference 70

3HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1 Event Theme and Logo

The theme of the World Psychiatric Association (WPA) International Conference 2011 will be ldquoStress and Addictionrdquo

2 Background of the Association

The WPA is an international organization aim at promoting the advancement of psychiatry and mental health for all people around the world

WPA is originally created to produce world psychiatric congresses to share the knowledge of mental health issues and illnesses Nowadays it puts greater emphasis on educational activities of various aspects in the field The WPA only sponsors and co-sponsors meetings symposia and forums on topics related to the field of psychiatry There are nonscheduled International Congress Scientific Meetings and Electronic Congresses every year and the WPA World Congress holds on a 3-year basis

WPA has four membership types for different experts in the psychiatric societies All enlisted psychiatrist members are regular individual member of WPA under Member Society or Affiliated Association Membership Psychiatrists in countries without a Member Society can apply as Special Individual Members Affiliated Individual Membership is open for health professionals and scientists

There are over 180000 members from 135 national psychiatric societies of Americas Africa Asia Europe South Pacific and 24 affiliated associations of particular topics in psychiatry have joined the association

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World Psychiatric Association International Congress 2011

3 Convention Target Markets

The conventionrsquos target market will be the scholars and university students majoring in psychiatric from Asia and also the existing members in Asia region The existing members of the WPA are enlisted psychiatrists under Psychiatric Member Society or Affiliated Association Membership The association wishes to recruit people who are not health professionals and scientists as members to broaden the scope of its member base Therefore education is its first field to start with its expansion

4 Site Selection

Hong Kong has been reported in some international journals and news as one of the most stressful cities in the world (Messing 2009) There are more and more people suffering from the psychiatric illnesses caused by stress Holding an international congress in Hong Kong can raise the awareness of coping with stress and maintaining good mental health Local psychiatrists can participate in the congress and exchanging ideas with other associates from all over the world especially from Asia

According to the target market of the convention scholars from Asia are potential participants or members of WPA Hong Kong being in the heart of Asia is capable to attract delegates from the surrounding countries Delegates will not have to travel a long way to the conference destination This saves the air fare and the time cost of the potential delegates

After deep consideration the Hong Kong Convention and Exhibition Centre (HKCEC) is the best place for holding a three-day international conference like the WPA World Congress 2011 Located in Wanchai HKCEC is in the city centre of Hong Kong with good transportation network and surrounded by five-star hotel accommodation It has different sized convention hall and meeting rooms which are suitable for holding large scale conference or small scale breakout sessions

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World Psychiatric Association International Congress 2011

5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

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Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 4: Meeting Management Proposal

World Psychiatric Association International Congress 2011

1 Event Theme and Logo

The theme of the World Psychiatric Association (WPA) International Conference 2011 will be ldquoStress and Addictionrdquo

2 Background of the Association

The WPA is an international organization aim at promoting the advancement of psychiatry and mental health for all people around the world

WPA is originally created to produce world psychiatric congresses to share the knowledge of mental health issues and illnesses Nowadays it puts greater emphasis on educational activities of various aspects in the field The WPA only sponsors and co-sponsors meetings symposia and forums on topics related to the field of psychiatry There are nonscheduled International Congress Scientific Meetings and Electronic Congresses every year and the WPA World Congress holds on a 3-year basis

WPA has four membership types for different experts in the psychiatric societies All enlisted psychiatrist members are regular individual member of WPA under Member Society or Affiliated Association Membership Psychiatrists in countries without a Member Society can apply as Special Individual Members Affiliated Individual Membership is open for health professionals and scientists

There are over 180000 members from 135 national psychiatric societies of Americas Africa Asia Europe South Pacific and 24 affiliated associations of particular topics in psychiatry have joined the association

4HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

3 Convention Target Markets

The conventionrsquos target market will be the scholars and university students majoring in psychiatric from Asia and also the existing members in Asia region The existing members of the WPA are enlisted psychiatrists under Psychiatric Member Society or Affiliated Association Membership The association wishes to recruit people who are not health professionals and scientists as members to broaden the scope of its member base Therefore education is its first field to start with its expansion

4 Site Selection

Hong Kong has been reported in some international journals and news as one of the most stressful cities in the world (Messing 2009) There are more and more people suffering from the psychiatric illnesses caused by stress Holding an international congress in Hong Kong can raise the awareness of coping with stress and maintaining good mental health Local psychiatrists can participate in the congress and exchanging ideas with other associates from all over the world especially from Asia

According to the target market of the convention scholars from Asia are potential participants or members of WPA Hong Kong being in the heart of Asia is capable to attract delegates from the surrounding countries Delegates will not have to travel a long way to the conference destination This saves the air fare and the time cost of the potential delegates

After deep consideration the Hong Kong Convention and Exhibition Centre (HKCEC) is the best place for holding a three-day international conference like the WPA World Congress 2011 Located in Wanchai HKCEC is in the city centre of Hong Kong with good transportation network and surrounded by five-star hotel accommodation It has different sized convention hall and meeting rooms which are suitable for holding large scale conference or small scale breakout sessions

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World Psychiatric Association International Congress 2011

5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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World Psychiatric Association International Congress 2011

52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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World Psychiatric Association International Congress 2011

71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

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Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 5: Meeting Management Proposal

World Psychiatric Association International Congress 2011

3 Convention Target Markets

The conventionrsquos target market will be the scholars and university students majoring in psychiatric from Asia and also the existing members in Asia region The existing members of the WPA are enlisted psychiatrists under Psychiatric Member Society or Affiliated Association Membership The association wishes to recruit people who are not health professionals and scientists as members to broaden the scope of its member base Therefore education is its first field to start with its expansion

4 Site Selection

Hong Kong has been reported in some international journals and news as one of the most stressful cities in the world (Messing 2009) There are more and more people suffering from the psychiatric illnesses caused by stress Holding an international congress in Hong Kong can raise the awareness of coping with stress and maintaining good mental health Local psychiatrists can participate in the congress and exchanging ideas with other associates from all over the world especially from Asia

According to the target market of the convention scholars from Asia are potential participants or members of WPA Hong Kong being in the heart of Asia is capable to attract delegates from the surrounding countries Delegates will not have to travel a long way to the conference destination This saves the air fare and the time cost of the potential delegates

After deep consideration the Hong Kong Convention and Exhibition Centre (HKCEC) is the best place for holding a three-day international conference like the WPA World Congress 2011 Located in Wanchai HKCEC is in the city centre of Hong Kong with good transportation network and surrounded by five-star hotel accommodation It has different sized convention hall and meeting rooms which are suitable for holding large scale conference or small scale breakout sessions

5HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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World Psychiatric Association International Congress 2011

52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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World Psychiatric Association International Congress 2011

71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 6: Meeting Management Proposal

World Psychiatric Association International Congress 2011

5 Full Convention Schedule

51 Day 1 ndash 9th September 2011 (Friday)0930 ndash 1030 Executive Meeting

Location V2 (L1)1030 ndash 1400 Registration amp Welcoming Reception

Location Phase 1 Lobby amp Convention Foyer (L1)1400 ndash 1445 Opening Ceremony

Location Convention Hall (L1)1445 ndash 1530 Opening Keynote Lecture The Role of Stress in Addiction Relapses

Speaker Rajita Sinha PhDLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Update Symposia Stress Scale for AdultsSpeakers - Allan Tasman Department of Psychiatry and Behavioral Sciences

University of Louisville School of Medicine- Tarek Okasha Professor of Psychiatry Institute of Psychiatry

Faculty of Medicine Ain Shams University - Dr Raymond Tempier Professor and Head of Department of

Psychiatry College of Medicine at the University of SaskatchewanLocation Convention Hall

1700 ndash 1800 Free Time1800 ndash 2200 Social Program

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World Psychiatric Association International Congress 2011

52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

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World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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16 Sample Name Badges

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World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 7: Meeting Management Proposal

World Psychiatric Association International Congress 2011

52 Day 2 ndash 10th September 2011 (Saturday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecutre Stress and Addiction Biological and Psychological MechanismsSpeaker Mustafa al A6bsiLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1400 ndash 1530 Concurrent Session 1 (Theme Stress)

Theme Are You Addicted to StressSpeaker Debbie Mandel Stress-management specialistLocation S222-3 (L2)Theme Why We Love StressSpeaker Raymond Tempier Head of Department of Psychiatry at University of SaskatchewanLocationS224-5 (L2)Theme Stress scale for adultsSpeaker Richard A Bryant Professor of psychology department at University of New South WalesLocationS226-7 (L2)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 WorkshopsMaking Music Being WellThe program is facilitated by the music therapist with a range of therapeutic processes involving instrument playing music and movement listening performance and music imageryInstructor Stephen Sandford Consultant Music Therapist in London Mental Health NHS TrustLocation S222-3 (L2)Fight Stress with Lifestyle ChangesThe aim of the session is to discuss a variety of methods for managing stressors in daily life by changing the originally lifestyle base on a personal stress scale test and discussion within the groupSpeaker Graham Thornicroft Professor of Community PsychiatryLocation S224-5 (L2)Cut theSstress Off by YogaThe session will present how Yoga can release the stress response by simple breathing stretching exercises meditation and guided imagery Fitness wear is recommended Yoga mat will be provided

7HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

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World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

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World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 8: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Instructor Sri Srinivas Suresh Kamal Director of Kryoga groupLocation S221 (L2)

1700 ndash 1800 Regional Symposia Can Stress Lead To AddictionDistingue the warning signs of addiction and provide recommendations on preventing patients turn their stress into addictionCall for papersLocation Convention Hall (L1)

1800 ndash 2200 Free Time

8HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

9HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

10HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

11HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

12HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

13HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

14HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 9: Meeting Management Proposal

World Psychiatric Association International Congress 2011

53 Day 3 ndash 11th September 2011 (Sunday)0830 ndash 1030 Poster Session Effect of Stress on Urbanite and How It May Contribute

to Addiction and DepressionLocation S221 (L2)

1030 ndash 1130 Keynote Lecture Addiction and Dependence Research Relevance and Role to EducationSpeaker El-Guebaly Nady Professor and Head Substance Abuse Division University of CalgaryLocation Convention Hall (L1)

1130 ndash 1230 Panel Session The Concepts of Stress and Stress System DisordersPanelists - Philip W Gold Chief of the Clinical Neuroendocrine Branch - George P Chrousos chairman of the Department of Pediatrics at the

Athens University Medical School UniversityLocation Convention Hall (L1)

1230 ndash 1400 Lunch1230 ndash 1400 Lunch with Chairman1400 ndash 1530 Plenary Session

Generation XYZ Addiction to TechnologySpeakers - Marianne Kastrup- Constantin R Soldatos- Samuel ZuvekasLocation Convention Hall (L1)

1530 ndash 1600 Coffee BreakLocation Convention Foyer (L1)

1600 ndash 1700 Sharing Session on Therapy ExperienceLocation Convention Foyer (L1)

1700 ndash 1800 HypotheticalLocation Convention Hall (L1)

1800 ndash 2200 Closing Ceremony Dinner and Handover Location Grand Hall

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World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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World Psychiatric Association International Congress 2011

62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

13HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

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World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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World Psychiatric Association International Congress 2011

199 Accommodation Form

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1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

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World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 10: Meeting Management Proposal

World Psychiatric Association International Congress 2011

6 Hotel Information

MetroPark Wan Chai Renaissance Harbour View Grand Hyatt Hong Kong and Four Seasons Hotel Hong Kong have been selected for our delegates to choose from their staying The former three hotels with different price range are located in Wan Chai which is very convenient for delegates to travel to our meeting venue ndash HKCEC Four Seasons Hotel Hong Kong is the finest hotel in Hong Kong She locates in 8 Finance Road Central where overlooking Victoria Harbor and the financial district She has been chosen to cater delegates with higher expectations and the VIP guests

Our delegates are doctors from the psychiatric field Generally their purchasing power is high and are usually willing to pay for a better hotel Therefore two hotels have been chosen from the high price range which are the Four Seasons and Grand Hyatt The Four Seasons Hotel is also our official appointed hotel for VIP guests speakers and Chairpersons

61 Four Seasons Hotel Hong Kong

Four Seasons Hotel Hong Kong is recommended to delegates who bring their family The hotel provides a lot of children amenities which include

Complimentary infant bathtub and high chair adding a Cribs andor rollaway bed(s) at no extra charge Items to childproof guest rooms Childrens DVD library Childrenrsquos welcome programme ndash age-specific amenities such as bedtime milk and

cookies pillows blankets disposable diapers toiletries cribs infant bathtubs high chairs dehumidifiers sterilisers nursing bottles and bottle warmers

There are also a lot of recreational activities can be done in the hotel for example swimming exercising at fitness centre and spa Complimentary Taichi and yoga class on specific weekdays

Four Seasons Hotel Hong Kong - Premier Deluxe Harbor View Room

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62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

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Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 11: Meeting Management Proposal

World Psychiatric Association International Congress 2011

62 Grand Hyatt Hong Kong

Grand Hyatt Hong Kong is located at 1 Harbor Road Wan Chai whereas only 5 minutes walking distance to HKCEC It is very convenient for the delegates to travel between both places Most of the rooms are with the view of Victoria Harbor The Plateau Residential Spa provides an extensive range of body and facial treatments as well as residential accommodation in 23 rooms and suites There are also an outdoor 50-metre heated swimming pool and a fitness center open year round

Grand Hyatt Hong Kong ndash Grand Harbor Room

63 Renaissance Harbour View Hotel

Renaissance Harbour View Hotel is a five-star hotel under Marriott group She provided a very competitive room rate with good service and accommodation facilities She can fulfill the delegates who are looking for economic effectiveness She is located in Wan Chai directly connecting to HKCEC Only 3 minutes walking distance between the hotel and HKCEC There are 809 rooms with 52 suites which can accommodate many of our delegates Fitness centre and swimming pool are open for all guests

Renaissance Harbour View- Deluxe Harbour View Room

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64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

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World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

13HTM 3140 Meeting Management

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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World Psychiatric Association International Congress 2011

199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 12: Meeting Management Proposal

World Psychiatric Association International Congress 2011

64 MetroPark Wan Chai

MetroPark Wan Chai is a four-star hotel Her room rate is much lower than other hotels we have chosen Delegates like students who have economic concern can choose this hotel to lower their overall budget She is located in Henessy Road Wan Chai There are 350 rooms in total It takes around 10 minutes for the delegates to walk to the HKCEC

Metro Park Hotel Wan Chi ndash Executive Room

Below are the prices of different hotels chosenFive-Star HotelFour Seasons Hotel Hong Kong Deluxe Peak View Room Premier Deluxe Harbor View Room

3500 4100Grand Hyatt Hong Kong Grand King Room Grand Harbour Room

2600 3000

Renaissance Harbor View Garden View Room Harbor View Room1500 1900

Four-Star HotelMetroPark Wan Chai Comfortable Room Executive Room

550700

Subject to 10 service chargeRate provided as per room per night basisDouble occupancy is same as single occupancyBreakfast is included at hotel restaurantWith in-room internet access

12HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

13HTM 3140 Meeting Management

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

14HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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World Psychiatric Association International Congress 2011

1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 13: Meeting Management Proposal

World Psychiatric Association International Congress 2011

7 Transportation Information

Hong Kong is renowned of its transportation system Hong Kong International Airport (HKIA) which located on Lantau Island is a busy and well-developed airport with more than 700 daily flights to around 150 destinations worldwide It is approximately 50 minutes drive by car from all major hotels on Hong Kong Island (under normal traffic conditions) It takes only half hour to go from Airport to Wan Chai by Mass Transit Railway

Inside the city there are many different transportation tools such as Mass Transit Railway (MTR) public bus service taxis trams rental cars and tour buses MTR is the most convenient way to travel within city

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71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

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World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

18HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 14: Meeting Management Proposal

World Psychiatric Association International Congress 2011

71 Transportation Information During the ConferenceThe HKCEC is located in 1 Expo Drive Wan Chai Hong Kong It takes 5 minutes to walk from Wan Chai MTR station to the centre Delegates can go to HKCEC by MTR ferry or taxi

Recommended Hotels Transportation Approx Travelling TimeFour Seasons Hotel Hong Kong

By MTR from Central to Wan Chai walk from the station to HKCEC By taxi

15-20 minutes 10 minutes

Grand Hyatt Hotel On foot 3-5 minutesRenaissance Harbour View hotel

On foot 3 minutes

MetroPark Wan Chai On foot By Taxi 10-15 minutes 5 minutes

14HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 15: Meeting Management Proposal

World Psychiatric Association International Congress 2011

8 Social Program

Three tours are designed as the social program for the conference It is optional for the delegates to join the social program Accompanying person and children are welcome to join too An additional fee will be charged for joining any one of the three tours The fee includes hotel pick-up drop-off service (for Grand Hyatt Hong Kong Renaissance Harbour View Hotel Four Season Hong Kong and Metropark Hotel Wanchai) air-conditioned tour coach ferry or peak tram fee and dinner Price excludes the tip and other personal expenditure If the delegatersquos hotel is not listed above they should meet our tour bus at HKCEC Harbour Road Entrance at 1800

81 When East Meets the West

Take a night tour and enjoy diversity at every turn in Hong Kong One can simply enjoy an exciting ferry traveling experience from Wan Chai Ferry Station to Tsim Sha Tsui and enjoy the renowned Victoria Harbour and a scenic coastline Following by a delicious Chinese meal at Peking Garden Restaurant in Tsim Sha Tsui Not enough A symphony of lights will be shown on Victoria Harbour This nightly spectacle combines interactive lights of 44 key buildings on both Hong Kong Island and Kowloon with musical effects to showcase the vibrancy and glamorous night vista of Victoria Harbour Avenue of Stars must be another complement for all tourists to exercise a bit after the meal and to taste the beautiful scenic at the two sides of Victoria Harbor Lan Kwai Fong is one of the Hong Kongs premiere dining and entertainment destination It has over 100 restaurants and bars Just around the corner from the citys busy Central business district its the perfect place for you to taste the night of Hong Kong

Itinerary1815-1835 Ferry Experience from Wan Chai to Tsim Sha Tsui1835-2000 Chinese dinner at Peking Garden Restaurant at Tsim Sha Tsui2000-2045 A symphony of lights amp Avenue of Stars at Tsim Sha Tsui2045-2200 Sightseeing amp visiting at Lan Kwai Fong

Price HKD500 for AdultChildren are not preferred

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World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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World Psychiatric Association International Congress 2011

1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 16: Meeting Management Proposal

World Psychiatric Association International Congress 2011

82 Scenic Night in Pearl of the East

Looking down from The Peak youll be amazed by the spectacular view of the surrounding city skyline the world-famous Victoria Harbour and Kowloon towering skyscrapers and peaceful green hillsides Getting there by Peak Tram is also an unforgettable trip Pulled by steel cables the tram climbs 373 metres Its so steep that the buildings you pass look like theyre leaning at a 45degangle Whether youre going up or coming down youll love this tripAt night one must try the delicious seafood in Jumbo Floating Seafood Restaurant It is now a modern complex of dining sightseeing and cultural attractions - a required stop in any tour of Hong Kong

Itinerary1815-1850 Peak Tram Experience at Peak Tram Terminal1850-2015 Sightseeing and Shopping at the Peak2015-2200 Seafood dinner at Jumbo Floating Restaurant at Aberdeen

Price HKD700 for Adult HKD450 for Child

83 Unforgettable Le Boat Tour

Victoria Le Boat is a traditional Chinese fishing boat with a award-winning architecture It offers the best in cuisine and service and gives diners the opportunity to experience Chinese sailing history Le Boat is skippered by skilled and experienced crew who will arrange for your every whim and need Dine in style while touring to Lamma IslandLamma is an assorted melting-pot of arty culture and Chinese tradition Because of its proximity to town it is one of the most adored weekend getaways Clean air golden beaches delicious seafood and fantastic hiking are the main draws It is a time to visit handicraft shops along its main street Tin Hau Temple in this village is built more than 100 years ago

Itinerary1815-1900 Travel to Deep Water Bay at Wan Chai1900-2000 Set Dinner on Le Boat at Deep Water Bay2000-2200 Fishing Village Visiting at Lamma Island

Price HKD950 for Adult HKD600 for Child

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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

18HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

21HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

22HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
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World Psychiatric Association International Congress 2011

9 SpouseChildren Programs

Five percent of the delegates are expected to bring their spouse and 1 will bring along their children to Hong Kong as well As the new semester of primary and secondary school usually starts in September we expect the majority of the children are under 6

Two AP Programs will be arranged on the Day 2 ldquoOcean Park Marine Life and Panda Tourrdquo which is an educational tour has been designed for mother and children It provides a valuable opportunity to the children to learn about the emblem of China ndash the giant panda at a close contact Another one is a city tour called ldquoMeet the Old and Modern Hong Kongrdquo Participants will have a chance to see the natural beauty of Hong Kong by visiting the Geopark in Sai Kung and explore the culture heritage of Hong Kong like Cantonese opera at Hong Kong Heritage Museum Harbour City would be the last stop to round up the day as the splendid shopping paradise showing the prosperity of Hong Kong nowadays

91 Ocean Park Marine Life and Panda Tour

Nature is a kaleidoscope of infinite wonder and surprise ldquoOcean Park Marine Life and Panda Tourrdquo will give you an opportunity to learn and experience the magic of life in Ocean Park

Ocean Park situated on the southern side of Hong Kong Island is Hong Kongs premier educational theme park The current park covers more than 870000 square metres of land and features a diverse selection of world-class marine attractions thrill rides and shows(See Appendix)

Itinerary1000-1015 Assemble in HKCEC 1000-1100 Transport to Ocean Park1100-1230 Ocean Park ndash Ancient Village Flamingo Pond and Aviary1230-1330 Lunch at middle kingdom restaurant)1330-1415 Sweet house of Giant Panda1415-1530 Baby Seal Diary1530-1600 Ocean Theatre1600-1630 Whiskersrsquo Adventure Dolphin Encounters (Additional 700 per person) 1630-1830 Free Activities1830-1930 Transport to HKCEC

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World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

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World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 18: Meeting Management Proposal

World Psychiatric Association International Congress 2011

92 Meet the Old and Modern Hong Kong

This is a comprehensive tour showing different aspects of Hong Kong Participates would have a chance to see the natural beauty of Hong Kong in the National Geopark taste the famous seafood in Sai Kung explore the heritage and culture of Hong Kong and finally experience the temptation of shopping paradise(See Appendix)

Itinerary0900-0915 Assemble at HKCEC0915-1000 Transport to Sai Kung1000-1130 Hong Kong National Geopark1130-1230 Sai Kung Town Centre Sightseeing 1230-1330 Lunch at Sai Kung seafood restaurant1330-1400 Transport to Sha Tin1430-1600 Hong Kong Heritage Museum (Sha Tin)1600-1630 Che Kung Temple

1630-1700 Transport to Tsim Sha Tsui1700-1900 Harbour City

1900-1930 HKCEC

93 Relaxing Day at Stanley Market

Transportation will be provided to Stanley Participants can enjoy sun bath on the beach buy some souvenirs at the Stanley Market or go to the Navy Museum (See Appendix)

Itinerary1030-1045

Assemble in HKCEC

1100-1200 Transport to Stanley1200-1600

Free Activities

1600-1700

Transport to HKCEC

18HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

21HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

22HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 19: Meeting Management Proposal

World Psychiatric Association International Congress 2011

10 Gala Dinner

)The Gala Dinner is the last event of the three-day conference All the delegates will be able to participate in the dinner event with their accompanying person for further networking Before the dinner delegates can enjoy a pre-dinner cocktail at the Convention FoyerSince the dinner will be held on the night before the Chinese Mid-Autumn Festival the festival will be the theme of the dinner event It is one of the Chinese Mid-Autumn Festival traditions to have a 67-metre-long fire dragon that winds its way with much fanfare and smoke through a collection of streets located in Tai Hang close to Causeway Bay To create an ambience of the traditional Mid-Autumn Festival the Fire Dragon Dance will be one of the most spectacular performances during the Gala Dinner Apart from the Fire Dragon there will be other Chinese Acrobatics performances for example mask changing and Chinese yoyo during the dinner

People will be involved President Organizing Committees Speakers Main Sponsors Delegates Accompanying Person and Master of Ceremony

101 Babysitting ServiceDelegates who are going to the Gala Dinner may bring their children to the Renaissance Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk will take care of the children and co-ordinate activities for them The Hotel will provide one childrenrsquos meal for the children In case of any emergency the helpers shall contact the parents through their mobile phones or the programme committee

Time 1830-2330Location Renaissance Harbourview Meeting RoomActivities Activities will be held by helpers from Po Leung Kuk

102 Cloak RoomDelegates may enjoy this free-of-charge cloak room service opposite the welcome reception during the Gala DinnerService Time 1830-2330Location Outside the Grand Hall next to the Grand Foyer

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103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

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World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 20: Meeting Management Proposal

World Psychiatric Association International Congress 2011

103 Pre-Dinner CocktailTime 1900-2000Location Grand FoyerFood and beverageCocktail Reception and Canapeacutes

104 DinnerTime 2000-2330Location Grand Hall 88 Tables 12 persons per tableFood and beverage8-course Chinese Set Dinner plus Chinese Tea and House Wine

(Providing normal Halal and vegetarian menu) (See Appendix)Theme Chinese Mid-Autumn Festival

Performance Rundown2000-2015

Fire Dragon Dance

2015-2020

Introduction by MC

2020-2030

Closing Speech by WPA President

2030-2045

Balancing Arts

2045-2100

Calvaria Acrobatics

2100-2115

Break and Introduction by MC

2115-2130

Wu Shu

2130-2145

Lay Bricks

2145-2200

Chinese Dancing

2200-2215

Break and Introduction by MC

2215-2230

Knife Acrobatics

2230-2245

Chinese Yoyo

2245-2300

Mask Changing

2300-2305

End of Performance and Closing by MC

Incenses used for Fire Dragon Dance will be substitute by small light bulbs and wooden sticksDelegates can stay in the Grand Hall until 2330

20HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

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World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 21: Meeting Management Proposal

World Psychiatric Association International Congress 2011

11 Sponsor Opportunities

World Psychiatric Association International Conference 2011 is an international convention first held in Hong Kong It will generate nearly a thousand professionals all over the world to join the conference which last for three days

The conference aims at sharing knowledge and studying the contemporary phenomenon in the field of stress and addition Workshops and therapies are provided for delegates to release their stress

It is a great opportunity to promote the sponsoring organizationsrsquo image and products worldwide also to make recognition and contacts with the largest association of psychiatrists in the world

(See Appendix for Potential Sponsorss)

111 Sponsorship Benefits

BenefitsDiamond500000

Platinum400000

Gold200000

Sliver100000

Bronze50000

VIP Passes to Convention (including Gala Dinner)

2 1

VIP Passes to Gala Dinner 2 1Official website direct link Recognition on Presentation Slides during General Session

Sponsors Recognition Board in Poster session Advertisement in Conference Program Guideline

4 full run-of-page

3 full run-of-page

2 full run-of-page

1 full run-of-page

1 full run-of-page

Brochure or flyer in conference Bag Trade display space near Registration area Logo in the confirmation mail to delegates

Logo in newsletters after convention

21HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

22HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

23HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

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Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

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Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

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Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 22: Meeting Management Proposal

World Psychiatric Association International Congress 2011

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112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

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World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

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World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

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Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 23: Meeting Management Proposal

World Psychiatric Association International Congress 2011

112 In-Kind Sponsorship Benefits

In-kind sponsors

VIP Passes to closing dinner

Sponsors Recognition Board in Poster session

Advertisement in Conference Program Guideline

Brochure or flyer in conference Bag

Logo in newsletters after convention

Conference Bags1100 eco friendly handbags with association logo

1

Notebooks50 notebooks for presenters and staff

1

Name badges1200 name badges with specified design

1

Bottle waters3500 bottle waters for 3 days convention

Yoga lesson3 assistant instructors for one hour lesson90 Yoga maps

All sponsorships are subject to the approval by Secretariat of Organizing Committee of WPA To apply for sponsorship or for more information please contact Ms Angel Lee (852) 2688-6474 or angel_leewpa2011org

Deadline for sponsorship June 30 2011Deadline for in-kind sponsorship May 31 2011

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12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

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123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

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13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

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Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

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14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 24: Meeting Management Proposal

World Psychiatric Association International Congress 2011

12 Promotion Schedule and Materials

Promotion is definitely an important element to attract the target customers to come and join our event The detailed promotional schedule of World Psychiatric Association International Congress 2011 is showed in the timeline

121 Conference Official Website

At the beginning of the timeline Conference Official Website is established and opened for public The website is mainly to distribute the later information For our WPA homepage hyperlinks and brief introduction will be uploaded in the Future Meetings Page The hyperlink of official website will also be posted on the homepage of WPA Member Societies such as Chinese Society of Psychiatry

122 Conference Delegates Mailing

In December 2010 we plan to send the first registration brochure through direct mailing to our past 10 years conference delegates The reason we only sent to delegates who joined our event within these 10 years is that we aim to attract more new members within Asia especially China Region Also e-mail format of brochure will be sent to past 20 years delegates to reduce cost WPA Official Newsletter which issues quarterly will have the event promotion as to remind the members of this event

The second direct mailing will be taken place in March 2011 The receivers of the mailing are restricted by region Only Asian members with past 10 yearsrsquo conference record will receive our mailing The content of the mail is not only the registration form but also the promotional flyers and detailed program information Mass e-mail format of the information will be sent in this month to all members Members who have registered will not receive the mail

A personalized letter and invitation card to some of the admired and successful psychiatrists within Asian region is another promotional method to capture the powerful and honorable members in later stage

24HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 25: Meeting Management Proposal

World Psychiatric Association International Congress 2011

123 Publicity amp Press Relations

As the WPA has its regular publications such as The World Health Report and International Travel and Health it is a golden opportunities to put the advertisement in them Also our secretariat will be responsible to write some interesting articles and highlight our event in some famous magazines in this industry such as Am J Psychiatry Neuroscience and New England Journal of Medicine

Press relations is an ongoing interaction with the media no matter before during and after the meeting Therefore personalized invitation to some famous magazines mentioned above have a visit of the meeting and follow up with a phone call can result in long term promotion and increase our publicity

124 Event Marketing

In order to contact more potential customers we are coping with the Singapore Psychiatric Association Malaysian Psychiatric Association and Japanese Society of Psychiatry amp Neurology to distribute some advertisements and meeting program brochures to their guests

Date Event Location20-22 May 2010

106th Annual Meeting of the Japanese Society of Psychiatry and Neurology

Hiroshima Japan

23-26 June 2010

15th Malaysian Conference on Psychological Medicine

Kuala Lumpur Malaysian

25-28 January 2011

The Sixth Congress of the Asia Pacific Association of Psychotherapistsand the 37th PPA Annual Convention

Mandaluyong City Philippines

125 Social Networking

Technology becomes one part of our life Social networking serves as a proactive and personal way to directly distribute the information to the potential customers Flickr will be published of some past event photos destination and venue photos Definitely these photos create a positive effect on desire for joining the eventApart from Flicker Sildeshare is a good platform for our speakers to upload some information about the topic they are going to present It increases the interest of the audience about the topic After the event speakers may share the powerpoint slide to the delegatesTwitter is also used as a communication microblog for delegates to read and sent message regarding our event126 University Student

Being a world-wide association many professors or lecturers are one of our members It is encouraged them to release the availability of the meeting to their students A well-design video of past events and highlight of the coming event will be sent to the College of Psychiatrists and Medical The same promotional video will also put on facebook Youtube and My Space which are the frequent website students visit

127 Sales Promotion

Two discounted registration periods are set because it is believed that price-conscious 25

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World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

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World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

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World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

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Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

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15 Registration form

33HTM 3140 Meeting Management

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16 Sample Name Badges

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

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Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

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Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

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Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

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Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

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183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

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19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

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192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

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193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

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Kong vitality

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194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

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196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

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198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 26: Meeting Management Proposal

World Psychiatric Association International Congress 2011

potential delegates will be attracted to join the conference earlier It is good for us as money can be gain at the early stage so as to pay the expense

In order to capture more new members the association will offer a special price for the new-joiners as referred by our members Both of the members and new-joiners can enjoy extra 10 off

26HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

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16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 27: Meeting Management Proposal

World Psychiatric Association International Congress 2011

13 Preliminary Budget

ITEMS AMOUNT

AMT TOTAL

EXPENSES

Venue and Facilities

- Rental $1120500

- Facilities $20000

- Decoration $80000

- Service charges $112050

Subtotal of Venue and Facilities Expenses $1332550

Production

(1) Program

- Workshop $15000

- Online Abstract Processing System $10000

- Program Committee Expenses $8000

- Conference Program Guidebook $10 $10000

- Handout Copying $3000

(2) Social amp AP Program

- Transportation $12220

- Meals $58800

- Entertainer $50000

- Ticket Fees $175

- Tour guides $800

- Baby sitting $1000

Subtotal Production Expense $211095

Speakers (14) - Fee $1000 $14000 - Travel (airfare) $5000 $70000 - Accommodation $37600

- VIP Tour $11000Subtotal Speakers Expense $132600

Staff - Pocket money $30000

27HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

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17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 28: Meeting Management Proposal

World Psychiatric Association International Congress 2011

- Travel expenses $50000 - Accommodation $210000 - Crew meals $25 $6000

- Lunches for volunteers $25 $15000Subtotal Staff Expenses $311000

Marketing - Registration Discount $430000 - Postage amp Delivery $5000 - Advertising $50000 - Printing (promotion materials amp registration forms) $10000 - Official Website Design and Maintenance $10000 - Internet and Social media advertisements $20000

- Online Registration System $100000Subtotal Marketing Expense $625000

Food amp Beverage - Welcoming Drink $10000 - Lunch X 2 $100 $20000 - Coffee Break X 3 $6000 $18000 - Pre-dinner cocktail $8000

- Gala Dinner $500 $650000Subtotal FampB expenses $703000

Miscellaneous- Credit card fees $60000

- Insurance $100000 - Stationery $5000 - Storage $10000

- Photocopying $25000Subtotal Miscellaneous Expenses $200000

Total Expenses Before Contingency Charge $3824710

Contingency Charge (10) $382471Total Expenses $4207181

INCOME

Registration Fees $391000028

HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

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- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

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Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 29: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Sponsorship $500000Advertising Fees $123000

Revenue from Social Program $220000Total Income $4753000

PROFIT AND LOSS

Net Profit $545819

29HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 30: Meeting Management Proposal

World Psychiatric Association International Congress 2011

14 Timeline of activities

Timeline Program Social Sponsor Publicity Registration Printing amp Production

Oct-10

- Setup program structure

and budget plan

- Select dates time and

venue

 

Establish Sponsorship

Prospectus

- Establish Official

Website

- Start at 20 OFF

discounted Price

- Confirm conditions and

terms of the registration

form

- Prepare online and hard

copy registration form

 

Nov-10

- Confirm event theme

logo and site

- Nominate keynotes

speakers

Setup ProgramWrite proposal for

seeking sponsorship

Establish the account of

Social Networking

Establish registration

database Direct Mailing

Registration Form amp

Registration Brochure

Dec-10

Invite VIPs speakers and

instructors for workshopsSelect dates time and

venues

Recruit potential

sponsors

- 1st Direct Mailing amp

mass e-mail

- Promotional Video

Identify negotiate and

reserve hotels  

Jan-11

Call for paper

   

Event Marketing amp

contact Universities

Professors

Monitor terms and

conditions of contracts  

Feb-11  Pre-con with FampB

departments

Monitor terms and

conditions of contracts 

Open registration and

send confirmation to

delegates as registrations

successes

 

30HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 31: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Mar-11   Fix the program rundown  2nd Direct Mailing amp

mass e-mailpromotional flyers

Apr-11

Follow up speakers VIPs

and identify special

requests

    Press Release  

May-11

Confirm venue setup

decoration amp AV

Confirm FampB plan

Send technical manualSend Personalized letters

ampInvitation Cards

Personalized letters

ampInvitation Card

Jun-11

Submission deadline of

paper    

Invitation of press

Start at 10OFF

Discounted Price

- Badge Printing

- Detailed program

information

Jul-11

- Recruit helpers

- Author notification of

paper

- Fix program rundown

       

Aug-11

- Buy insurance

- Prepare venue operation

order

- Setup onsite work plan

and manpower plan

   

- Print delegate list

spouse list sign-up sheet

and name plates

- Produce and print

PowerPoint slides

31HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

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World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 32: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Sep-11

- Conduct onsite staff

briefing-

- Supervise onsite

operations

- Receive VIPs and

speakers

Print thank you letters

photos and updated

delegates contact list

Oct-11

- Send thank you letters

and photos to VIPs and

speakers

- Send newsletter and

delegates contact list to

delegates

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Send thank you letters

with photos to sponsors

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendation

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

- Settle all payments

- Evaluate

- Prepare financial report

final report with statistics

and recommendations

32HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

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World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

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Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

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197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

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- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

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Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

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World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

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199 Accommodation Form

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1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 33: Meeting Management Proposal

World Psychiatric Association International Congress 2011

15 Registration form

33HTM 3140 Meeting Management

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34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

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16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

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World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

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1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 34: Meeting Management Proposal

World Psychiatric Association International Congress 2011

34HTM 3140 Meeting Management

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35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 35: Meeting Management Proposal

World Psychiatric Association International Congress 2011

35HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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World Psychiatric Association International Congress 2011

1910 Cancellation Letter

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20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 36: Meeting Management Proposal

World Psychiatric Association International Congress 2011

16 Sample Name Badges

36HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

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World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 37: Meeting Management Proposal

World Psychiatric Association International Congress 2011

17 Floor Plans and Setup

Level 1 Convention Hall Theatre Setup amp Level 1 V room VIP Setup at 0900-1800 on 8-

10 Sep 2011

Level 1 Convention Hall Foyer Welcome Drink and Coffee break Setup at 1000-1700 on

8 amp 10 Sep 2011

37HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 38: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Level 2 Meeting Room S221-230 on 9 Sep 2011

Level 2 Meeting Room S221-230 on 10 Sep 2011

38HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

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World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

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63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 39: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Level 2 Meeting room S221 Poster Section Setup at 0830-1030 on 9 amp 10 Sep 2011

Meeting room S221 Foyer Coffee Break Setup at 0830-1700 on 9 Sep2011

Level 2 Meeting room S222-223 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

39HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 40: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Level 2 Meeting room S224-225 Theatre Setup at 1000-1700 on 9 amp 10 Sep 2011

Level 2 Meeting room S226-227 Theatre Setup at 1000-1800 on 9 amp 10 Sep 2011

40HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

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184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 41: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Picture X Level 2 Meeting room S221 Special Setup at 1600-1800 on 9 Sep 2011

Picture X Level 5 Grand Hall amp foyer Gala Dinner S221 Banquet Setup at 1600-2400 on

10 Sep 2011

41HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 42: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Picture X Renaissance Hong Kong Harbour View Hotel Boardroom III ampIV Baby-sitting

Setup at 1800-2200 on 8 amp 10 Sep 2011

42HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 43: Meeting Management Proposal

World Psychiatric Association International Congress 2011

18 Food and Beverage Schedule and Requirement

For the food and beverages arrangement all delegates will be provided two lunches for Day 2

and Day 3 three coffee breaks and the gala dinner

To cater the eating habits of all delegates three different menus will be provided in each

meal the normal menu the vegetarian menu and the halal menu

During the conference period there will be totally eight meals provided to delegates

including Welcome Cocktail two lunches three coffee break Pre-dinner drink and Gala

Dinner

181 Welcome Cocktail

Its aims are to welcome delegates for participating in the World Psychiatric Association

International Congress 2011 and to offer an opportunity for delegates with different

background to socialize and share about their common interest The cocktail will last for

about an hour with bite-sized snacks and beverages provided For beverages there will be

alcoholic as well as non-alcoholic drinks for delegates to choose

Costing

The snacks provided will be enough for 1200 people (20 for buffering) Each delegate can

enjoy two drinks with the voucher

The cost is estimated as follow

Cost per delegate Total Cost

$10 $10000

Venue and setting

The Welcome Cocktail will be held in Convention Foyer because of the large capacity and

the close proximity between the Convention Foyer and the Convention Hall for the following

session

43HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 44: Meeting Management Proposal

World Psychiatric Association International Congress 2011

182 Coffee Break Sessions

To offer a chance for delegates to take rest and digest the intense information coffee breaks

will be arranged Coffee break will be taken at 1530 for 30 minutes To make sure the

following sessions can be continued on time only bite-sized food and basic drinks will be

provided Both food and drinks will show a certain stand of cultural features such as the

culture of Hong Kong and China

Costing

The cost of coffee breaks in terms of food and beverage is as follow

Cost per delegate Total Cost

$6 $18000

Venues and setting

The coffee break will be held in Convention Foyer which can accommodate all delegates It

is chosen also because it is close to the venues of the next session The simple long table

arrangement will be adopted for the ease of setup and removal due to its short timeliness

44HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 45: Meeting Management Proposal

World Psychiatric Association International Congress 2011

183 Lunch

It serves as a break for delegates to rejuvenate themselves after several hours of programs in

the morning Each lunch will be lasting for one hour and thirty minutes All delegates can go

to the majority of the Food and Beverage outlets in the Hong Kong Convention and

Exhibition Centre to enjoy their meals and try the local cuisines

Costing

The cost of each lunch is shown as following

Cost per delegate Total Cost

$100 $200000

Venues and setting

The lunches of the second and the final days of conference will be held in Convention Foyer

and Theatre Foyer for the ease of preparation of the next session The lunch of the third day

will be held in Conference Hall as delegates will leave HKCEC after that the Conference

Hall will be available for delegates to gather together for lunch For table setting long-stand

tables will be set on the second and the final days while banquet-setting will be used on the

third day

45HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 46: Meeting Management Proposal

World Psychiatric Association International Congress 2011

184 Pre-dinner Drinks and Gala Dinner

A pre-dinner Drinks session will be arranged before the dinner which serves as a chance for

delegates to dress up get prepared for the dinner as well as socialize with others In this

session only one glass of non-alcoholic drink will be provided in order not to affect the

appetite of the delegates The Gala Dinner will be the final session of the conference which

shows the end of the World Psychiatric Association International Congress 2011 Delegates

will be gathering together to share what they have learnt as a way to celebrate the closure of

the conference Delegates will be served 6-course dinners with a variety of choices Wine will

also be provided to enhance the atmosphere and facilitate socializing

Costing

Cost of the two sessions are combined as follow

Cost per delegate Total Cost

$500 $650000

Venue and Settings

The Pre-dinner Drink session will be held in Grand Hall Foyer which is based on the same

reasons as the Welcome Cocktail There will be high-stand tables for delegates to have a

comfortable environment to socialize with others The atmosphere will be relaxing and fun as

to celebrate the closure of the conference The Gala Dinner section will be held in the Grand

Hall with banquet- setting so as to accommodate the more than 1000 delegates A stage will

be set in front of the Grand Hall for the closing ceremony and handover

46HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 47: Meeting Management Proposal

World Psychiatric Association International Congress 2011

19 Appendix

191 Hong Kong Travel Information

Climate

Hong Kong has a subtropical climate and it is distinctive season Warm (around 23degC)

and humid (73) in Spring hot (around 28degC) and wet( 82)in Summer Cool(23degC)

and dry(72) in Autumn Cool(17degC) and dry(70) in Winter For our event it is on

late summer with hot and wet climate

Culture amp Population

In 2008 the population is about 8 millions Almost 95 of the local is Chinese

Language

Chinese and English are the official languages Cantonese is the most widely spoken

Chinese dialect

Time

Greenwich Mean Time (GMT) is +8 It is same as Mainland China Taiwan and

Singapore

Electricity

The voltage in Hong Kong is 220 volts 50 Hertz Most hotels provide adaptors

Drinking Water

Generally it is clean but most local residents boil the water before drinking Bottled

water is extensively available in hotels and supermarkets

Money

The unit of currency is the Hong Kong dollar (HK$) and it pegged with the US Dollar at

around HKD$78 to USD$1

Banking

Major Banks are open from 9am to 430pm on weekdays 9am to 1230pm on Saturday

Money changers

Most foreign currencies and travellersrsquo cheques are easily changed in Hong Kong either

at banks hotels or moneychangers

Telephone Country Code

The telephone Country Code of Hong Kong is +852

Tax

Hong Kong does not have Sales Tax or Goods and Services Tax(GST) For the Airport

Departure Tax Adult is HK$80 while children aged 12 years and under is free

Medical Facilities

Hong Kong Hospital Authority which is the government agency that administer all the

hospitals in Hong Kong In case of emergency the emergency number is 999

47HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 48: Meeting Management Proposal

World Psychiatric Association International Congress 2011

192 Hotel Demand

1000 delegates are expected to attend our convention 800 of them are expected to come

from overseas and 70 of them will reserve their accommodation place through our system

Around 450 rooms is need per night as some of them may share a room to lower the cost

25-30 will choose the higher price range hotel 40-50 of delegates will choose the

middle price range hotel and around 20 of delegates will have the economy choice

Approximately 300 delegates are expected to come one day before the convention and need

accommodation room Our guest speakers will arrive one day before as well

48HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 49: Meeting Management Proposal

World Psychiatric Association International Congress 2011

193 Potential Sponsors

Here are the potential sponsors which relating to our conventionrsquos theme and programs We

propose to invite these companies to be our sponsors and enjoy the benefits via World

Psychiatric Association International Congress 2011

American Express is a well known global financial company which

provides worldwide banking service Since our convention is first held in

Hong Kong they can further enhance their image and promotion in Asia

market

SONY is one of the worlds largest media conglomerates The

company is aim be the leader of electronics and information

technology products for consumer and professional markets

This is a great opportunities for them to exhibit their new

model notebook and let the professional speakers to try on their products

California Fitness is a local company which aims to

help members live better through exercises Their

mission is totally fit with our theme as our program

provide workshop specially focusing on releasing stress The company can further expend

their promotion on the Yoga lessons

Bonaqua is one of the brands under Coca-Cola Company

As the company always supporting large events and

conventions it has a great potential to become our official drinks provider during sessions of

the WPA International Congress

The Wall Street Journal Asia provides news analysis and

journals of global business issues targeting Asia audience

As one of our target markets is new members in Asia we

can make updated announcements and promotion in the Wall Street Journal and the company

can enjoy our sponsor benefit which mentioned in the sponsorship program

Ocean Park is the most famous amusement park with exciting rides

animal exhibits and aquariums By returning to the nature and

gathering with friends and family the accompanying people of our

delegates can get away from their stressful life and enjoy the Hong

49HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 50: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Kong vitality

50HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 51: Meeting Management Proposal

World Psychiatric Association International Congress 2011

194 Opening Ceremony (Day 1 1400-1430)

Professor Mario Maj will give an opening speech on why Hong Kong is chosen for the

conference destination the aim of the convention and thank the speakers and sponsors

People will be involved President Organizing Committees Speakers Main Sponsors

Delegates Accompanying Person and Master of Ceremony

Ceremony Rundown

1400-1415 Message from WPA President

1415-1420 Souvenirs to Sponsors by President

1420-1425 Ribbon-cutting

1425-1430 Rundown of Today by MC

195 VIP Tour (Day 1 1815-2300)

The VIP tour is a luxury half-day tour around Hong Kong The VIPs can enjoy the scenic

view of Hong Kong from the tram and the Peak and also the fine Chinese cuisine A relaxing

spa or massage at their hotel ends the trip in a cozy way

People will be involved Presidents Main Sponsors and Speakers

Shuttle Bus Service From Hotel to Sheung Wan Tram Station

From Sheung Wan Tram Station to Peak Tram Station

From the Peak to Hotel

Tour Schedule

1830-1930 Tram Cocktail Party

1930-1945 Peak Tram

1945-2015 Sightseeing on the Peak

2015-2200 Dinner at Tien Yi Chinese Restaurant

2200-2300 Spa or Massage at Hotel (optional)

Coupons will be given to the VIPs The coupons are valid within 7 days

51HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 52: Meeting Management Proposal

World Psychiatric Association International Congress 2011

196 Gala Dinner (Day 3 1900-2330)

Dinner Menus

Chinese Menu

Barbecued Whole Suckling Pig (鴻運乳猪全體)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Fried Rice with Shrimps Taro Barbecued Pork and Preserved Vegetables (錦繡香芋炒飯)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Halal Menu

Roasted Crispy Chicken Flavoured with Savoury Bean Curd (乳香脆皮雞)

Baked Stuffed Sea Whelk in Shell (焗釀大響螺)

Stewed Cabbage Rolls with Shredded Roasted Duck and Sea Cucumber (婆參火鴨卷)

Stewed Noodle Rolls with Sea Cucumber and Shrimp Roe (遼參蝦籽麵絲扎)

Shrimp Dumplings in Superior Broth (上湯鮮蝦水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

Vegetarian Menu

Vegetable Spring Rolls (素菜黃金卷)

Braised Black Mushroom and Seasonal Vegetables (翡翠扒北菇)

Fried Rice Steamed in Lotus Leaf (飄香荷葉飯)

Stewed Noodle Rolls with Mushroom (香菇麵絲扎)

Cabbage Dumplings in Superior Broth (上湯白菜水餃)

Chinese Petits Fours (幸福鴛鴦點 - 杞子桂花糕香芒糯米糍)

52HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 53: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Babysitting Service

Delegates who are going to the Gala Dinner may bring their children to the Renaissance

Harbourview Hotel Meeting Room for a babysitting service The helpers from Po Leung Kuk

will take care of the children and co-ordinate activities for them The Hotel will provide one

childrenrsquos meal for the children In case of any emergency the helpers shall contact the

parents through their mobile phones or the programme committee

Time 1830-2330

Location Renaissance Harbourview Meeting Room

Activities Activities will be held by helpers from Po Leung Kuk

Activity Schedule

1830-1930 Group games

1930-2030 Dinner

2030-2100 Storytelling

2100-2130 Magic Performance

2130-2230 Drawing

2230-2330 Watching Cartoon

Food and beverage

Childrenrsquos Meal Menu

Cream of Mushroom Soup

Spaghetti Bolognese

Mango Pudding

Apple juice or orange juice

53HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 54: Meeting Management Proposal

World Psychiatric Association International Congress 2011

197 SpouseChildren Programs

Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)

A tailor-made day tour has been arranged for your visit In the morning we will visit the

Ancient Village where a lot of Asian style architecture has been built there You can have a

walk and take beautiful pictures in front of the buildings Education Specialists will lead us a

tour to Flamingo Pond and Aviary where the home of 70 different bird species of which 33

are endanger Then we will have lunch at the Middle King Chinese Restaurant After lunch

special VIP visit has been arranged as follow

- Sweet House of Giant Panda

Education specialists will bring us to the sweet house of

Giant Panda to learn about their favourite food their origin

and little habits It is a rare chance to see the China emblem

in a close distance

- Baby Seal Diary

Participates could see and learn about how baby seals live and having a chance to feed these

adorable creatures

- Ocean Theatre

VIP seats has been reserved for our participants in Ocean

Theatre to watch the spectacular new show named Sea

Dreams which is an international world class production

with sound editing provided by an Oscar winner featuring

delightful music dazzling backdrops and stunning

performances by its animal stars on stage and up-close with

the audience The 6-scene show unfolds with a grandfather

telling his granddaughter about his dream of how humans and

animals can live harmoniously with mutual love and respect

With additional HKD 700 participants can join the Dolphin

Encounter to have a chance to feed and swim with the

dolphin

54HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 55: Meeting Management Proposal

World Psychiatric Association International Congress 2011

- Whiskerrsquos Adventure

Set for an amazing adventure to find out how the sea lions and seals live and survive It also

comes with a valuable lesson on preserving the ocean and natural environment

After Whiskerrsquos Adventure participates will have some free time to enjoy different facilities

in the park like thrill rides aquarium or game kiosk

Participants will assemble at the main entrance and travel back to HKCEC by shuttle bus

55HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 56: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Meet the Old and Modern Hong Kong (Day 2 0900-1930)

Participates will assemble at HKCEC at 900am and then start to explore the spectacular

Hong Kong in the following spots

- Hong Kong National Geopark

It is a unique natural area with special geological significance and natural and cultural

landscapes The Geopark is made up of eight Geo-Areas distributed across the Sai Kung

Volcanic Rock Region and Northeast New Territories Sedimentary Rock Region a total area

of about 50 square kilometres We are going to visit the Sai Kung Volcanic Rock Region

which includes Sharp Island High Island the Ninepin Group and the Ung Kong Group

- Sai Kung Town Centre Sightseeing and Lunch

Stretching along the waterfront in Sai

Kung town centre Hoi Pong Square is

home to a dozen quality seafood

restaurants The stunning variety of fresh

seafood in the glass tanks outside the

restaurants and the relaxing waterfront

scenery further enrich this unique dining

experience

There are a lot of special shops selling souvenirs and local snacks We will spend some time

in this lie back town and enjoy the fun

56HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 57: Meeting Management Proposal

World Psychiatric Association International Congress 2011

- Hong Kong Heritage Museum

It is located in Sha Tin New Town with a wooded setting away from the New Towns high-

rise housing complexes The museums architecture is patterned after the traditional Si He

Yuan style a compound of harmoniously-blended houses built around a courtyard

The museum covers 32000 square metres and is divided into 12 exhibition galleries each a

treasure house of relics of the history culture and arts of early Hong Kong and the nearby

South China region

Special features include a collection of Chinese paintings by the acclaimed artist Zhao

Shaoan and an exhibition tracing the development of Cantonese opera

- Che Kung Temple

The Che Kung Temple is located in the Tai

Wai area of Sha Tin The temple is dedicated

to Che Kung (General Che) a great

soldier who achieved fame by quashing a

rebellion in South China during the Sung

dynasty He is said to have accompanied the

Emperor when he fled to Hong Kong before

the fall of the dynasty After his death

people began worshipping him for his courage

The temple features a main altar flanked by huge drum and bell There is also a giant statue of

Che Kung at the altar in the main worship hall Next to this is a fan-bladed wheel of fortune

which worshippers believe will bring good luck when turning it for three times An addition

to the modern temple is a very popular area for fortune-tellers which can be found on the left

of the entrance

57HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 58: Meeting Management Proposal

World Psychiatric Association International Congress 2011

- Harbour City

Harbour City with an area of 185800 square metres is one of

the main tourist attractions in Tsim Sha Tsui She is

encompassing over 700 shops of all kinds around 50 food amp

beverage outlets Harbour City is definitely the best and

hottest shopping mall in this shopping paradise

After the having some shopping fun at the Harbour City we

will head back to HKCEC to end this marvellous day

Relaxing Day at Stanley Market (Day 3 1030-1700)

It is a popular market town on the sunny south side of Hong Kong Island Stanleys relaxed

ambience crisp sea environs and bargain buys have made it world famous

All brand-name clothing and accessories or

simply irresistible souvenirs ornaments and

other Oriental knick-knacks can be found at

Stanley New Street and Stanley Market Road

throbs It attracts bargain-hunters from all over

the world join in the fun of haggling with

shopkeepers and stallholders

Stanley also has beautiful beaches that are popular with windsurfers And when youre feeling

peckish youll find a wide variety of funky bars and great restaurants to enjoy

Among the more interesting restaurant sites on the

waterfront is Murray House a 160-year-old restored

three-storey colonial building that was dismantled

in 1982 from its original site in Central and then

rebuilt in Stanley It was restored in 1998 and now

houses the Hong Kong Maritime Museum as well as

restaurants

Participates can pay HK$ 10 dollars to see the

precious model of ancient Asia ship and the

maritime history of southern China

58HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 59: Meeting Management Proposal

World Psychiatric Association International Congress 2011

198 Lunch Menu of the Convention

Western Lunch Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Barbecue Spare Rib wBBQ Sauce

served with Gratin Potato and Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu ( Day 2 )

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

or

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

Western Lunch Halal Menu ( Day 2 )

Caesar Salad with Cajun Chicken and Parmesan Cheese Crouton

or

Roasted Pumpkin and Garlic Soup with Chives

Teriyaki Cod Fish Fillet served with

Creamy Potato and Garden Vegetables

or

Baked Rack of Veal with Red Wine Jus

served with Gratin Potato and Vegetables

Coffee or Tea

59HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 60: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Chinese Lunch Menu (Day 2)

Special Dim Sum Basket with Steamed Shrimp Dumpling

Steamed Minced Pork Dumpling with Crab Roe and

Deep-fried Shredded Chicken Spring Roll

or

Braised Seafood and Bean Curd Soup

Vermicelli with Braised Boletus of Steppes and Beancurd Sheet with Shrimp Roe

served in Supreme Soup

or

Fried Rice with Seafood and Vegetables

Western Lunch Menu ( Day 3 )

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Pork Chop with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Chicken Steak with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Western Lunch Vegetarian Menu (Day 3)

Avocado and Roma Tomato Roll with Cous Cous

Served with Tossed Greens Lemon and Olive Oil Dressing

o r

Wild Mushroom Bisque

Baked Mille-feuille of Grilled Vegetables

Served with Carrot Cardamom Sauce

Coffee or Tea

60HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 61: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Western Lunch Halal Menu (Day 3)

Mango amp Papaya Salad

or

Pumpkin Soup

Grilled Chicken Steak with Onion Sauce

served with Gratin Potato and Vegetables

or

Grilled Lamb Chop with Rosemary Sauce

Creamy Potato and Garden Vegetables

Coffee or Tea

Chinese Lunch Menu (Day 3)

Assorted Roasted Meat Platter

or

Steamed Bamboo Pith Filled with Egg White and Seafood

Noodles with Steamed Chicken with Vegetable Stem and Ginger in Supreme Soup

or

Fried Rice with Conpoy ldquoFukienrdquo Style

61HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 62: Meeting Management Proposal

World Psychiatric Association International Congress 2011

199 Accommodation Form

62HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 63: Meeting Management Proposal

World Psychiatric Association International Congress 2011

63HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 64: Meeting Management Proposal

World Psychiatric Association International Congress 2011

1910 Cancellation Letter

64HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 65: Meeting Management Proposal

World Psychiatric Association International Congress 2011

20 Reference

Harbour Plaza Hong Kong (2007) Harbour Plaza Hong Kong Chinese Wedding Pakages

2007-2008 Retrieved April 12 2010 from Harbour Plaza Hong Kong httpwwwharbour-

plazacompdfhphk_chinese_wedding_menu_C_2007pdf

InterContinental Hong Kong (2010) Chinese Wedding Menu Proposal 2010 Retrieved April

12 2010 from InterContinental Hong Kong httphongkong-

icmeetingsintercontinentalcomhonicpdfballroomwedding_2010_pdf

International G T (2005) City Mayors Business Stress Survey Retrieved April 10 2010

from City Mayors httpwwwcitymayorscombusinessstress_surveyhtml

Messing D (2009 September 17) Business in Hong Kong One of the Most Stressful Cities

in the World Retrieved April 10 2010 from Associated Content

httpwwwassociatedcontentcomarticle2128307business_in_hong_kong_one_of_the_mos

thtmlcat=16

Schuman M (2008 November 20) Due to the Economy Stress Boils Over in Hong Kong

Retrieved April 10 2010 from Time

httpwwwtimecomtimeworldarticle08599186074300html

The Wall Street Journal (2006 June 7) Bus Uncle craze in Hong Kong reflects city stress

Retrieved April 10 2010 from post-gazette httpwwwpost-gazettecompg06158696371-

82stm

Wai Wah Hong (nd) Performance and Entertainment Retrieved April 12 2010 from Wai

Wah Hong httpwwwwai-wahcomhkmainhtm

WWF International (nd) Mega-Stress for Mega-Cities Retrieved April 10 2010 from

WWF International httpassetspandaorgdownloadsmega_cities_reportpdf

Le Boat Official Website

httpwwwtoptablescomhkleboatoverview

Hong Kong Tourism Board

httpwwwdiscoverhongkongcom

65HTM 3140 Meeting Management

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference
Page 66: Meeting Management Proposal

World Psychiatric Association International Congress 2011

Hong Kong Country amp Travel Information

httpasiatravelcomhkinfohtml

Location of HKCEC

httpwwwhofexcomimagespdfcec_wanchai_mappdf

Detail of A symphony of lights

httpwwwtourismgovhksymphonyenglishdetailsdetailshtml

66HTM 3140 Meeting Management

  • 1 Event Theme and Logo
  • 2 Background of the Association
  • 3 Convention Target Markets
  • 4 Site Selection
  • 5 Full Convention Schedule
    • 51 Day 1 ndash 9th September 2011 (Friday)
    • 52 Day 2 ndash 10th September 2011 (Saturday)
    • 53 Day 3 ndash 11th September 2011 (Sunday)
      • 6 Hotel Information
        • 61 Four Seasons Hotel Hong Kong
        • 62 Grand Hyatt Hong Kong
        • 63 Renaissance Harbour View Hotel
        • 64 MetroPark Wan Chai
          • 7 Transportation Information
            • 71 Transportation Information During the Conference
              • 8 Social Program
                • 81 When East Meets the West
                • 82 Scenic Night in Pearl of the East
                • 83 Unforgettable Le Boat Tour
                  • 9 SpouseChildren Programs
                    • 91 Ocean Park Marine Life and Panda Tour
                    • 92 Meet the Old and Modern Hong Kong
                    • 93 Relaxing Day at Stanley Market
                      • 10 Gala Dinner
                        • 101 Babysitting Service
                        • 102 Cloak Room
                        • 103 Pre-Dinner Cocktail
                        • 104 Dinner
                          • 11 Sponsor Opportunities
                            • 111 Sponsorship Benefits
                            • 112 In-Kind Sponsorship Benefits
                              • 12 Promotion Schedule and Materials
                                • 121 Conference Official Website
                                • 122 Conference Delegates Mailing
                                • 123 Publicity amp Press Relations
                                • 124 Event Marketing
                                • 125 Social Networking
                                • 126 University Student
                                • 127 Sales Promotion
                                  • 13 Preliminary Budget
                                  • 14 Timeline of activities
                                  • 15 Registration form
                                  • 16 Sample Name Badges
                                  • 17 Floor Plans and Setup
                                  • 18 Food and Beverage Schedule and Requirement
                                    • 181 Welcome Cocktail
                                      • Costing
                                      • Venue and setting
                                        • 182 Coffee Break Sessions
                                          • Costing
                                          • Venues and setting
                                            • 183 Lunch
                                              • Costing
                                              • Venues and setting
                                                • 184 Pre-dinner Drinks and Gala Dinner
                                                  • Costing
                                                  • Venue and Settings
                                                      • 19 Appendix
                                                        • 191 Hong Kong Travel Information
                                                        • 192 Hotel Demand
                                                        • 193 Potential Sponsors
                                                        • 194 Opening Ceremony (Day 1 1400-1430)
                                                        • 195 VIP Tour (Day 1 1815-2300)
                                                        • 196 Gala Dinner (Day 3 1900-2330)
                                                          • Dinner Menus
                                                          • Babysitting Service
                                                            • 197 SpouseChildren Programs
                                                              • Ocean Park Marine Life and Panda Tour (Day 2 1000-1930)
                                                                • Sweet House of Giant Panda
                                                                • Baby Seal Diary
                                                                • Ocean Theatre
                                                                • Whiskerrsquos Adventure
                                                                  • Meet the Old and Modern Hong Kong (Day 2 0900-1930)
                                                                    • Hong Kong National Geopark
                                                                    • Sai Kung Town Centre Sightseeing and Lunch
                                                                    • Hong Kong Heritage Museum
                                                                    • Che Kung Temple
                                                                    • Harbour City
                                                                      • Relaxing Day at Stanley Market (Day 3 1030-1700)
                                                                        • 198 Lunch Menu of the Convention
                                                                        • 199 Accommodation Form
                                                                        • 1910 Cancellation Letter
                                                                          • 20 Reference