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How effective is the combination of
your main product with the ancillary
texts?
Question 2
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Task
After completing the Reminders' music video, I had to
create two print productions; a digipak and a magazine
advertisement promoting the main product. Like the
music video, the majority of the inspiration behind theprint productions came from literature, mythology and
spiritualism, which links into the acoustic/folk genre.
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Examples of similar artists/bands and how they have formulated
their digipaks to promote their music video
Ed Sheerans single cover for Give Me Love uses theconvention of creating a cohesive digipak. There is an
identical use of mise-en-scene (costume, props,
location) and use of camera angle/shot within the
music video.
Conversely, the majority of KT Tunstalls albums (such
as Eye to the Telescope) challenge the cohesive link
that Sheeran and Lakeman adopt. Instead, Tunstall
has created her own iconic style of a black and white
of herself in a spotlight, in order to distinguish herself
from other artists and make a brand.
Seth Lakemans single Lady of the Sea develops the
notion of a cohesive digipak by producing a more
thematic link compared to Sheeran. Lakemansdigipak encapsulates the broody stormy feel to his
album. He uses the same noir lighting yet uses a more
natural location for his digipak in order to reflect the
natural influences of the folk genre.
We need to understand genre as a property of relations between texts
John Hartley
In context to the combination of the main and ancillary tasks, Hartleys theory indicates that there should be a relation betweenthe music video and the print productions in order to establish the acoustic/folk genre of Reminders. To an extent I have followed
Hartleys theory as I have used, developed and challenged aspects of how real artists construct their digipaks.
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Panel 1
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Panel 1
Furthermore, I have maintained the sense of binary opposition between past andpresent; the female protagonist wears her black costume that she wears in real time
whereas her partner is faded. This thematically links to the notion of memories, which
creates a tenacious connection between the music video as well as the track title.
Alternatively, the fading of the male protagonist could equally link to the enigma
explored throughout Reminders to whether her partner exists or if he is a figment of
her imagination.
Panel 1 consists of both protagonists sitting on eitherend of a bench looking at each other; epitomising the
key themes throughout the music videoloss, regret
and reminiscence. The bench highlights one of the
most pivotal points in the music video. At 1:21-1:31,
when the female protagonist walks past the bench, the
first negative flashback is revealed to the audience.Therefore, by using the same bench in panel 1, I have
created a coherent link between the music video and
the print production by in order to reflect the painful
nature of the past.
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Panels 2 and 3
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Panels 2 and 3
Though there is only a short reference to the tree
displayed in the middle panels (1:19-1:20), panels 2
& 3 develop a spiritual link between the music video
and the digipak. Trees are known to be symbolic of
hope, love and the passing of time; key themes
expressed throughout the music video through theuse of flashbacks. The latter mentioned (passing of time) is clearly illustrated
in the middle panels through the cold, dormant tree (panel 2) and the warm,
blooming tree (panel 3), which reinforces a sense of binary opposition
(Strauss) that is recurrent throughout the music video. Therefore, the use of
the tree in different seasons epitomise the notion of past and present as wellas key themes explored throughout the music video
Furthermore, the CD area is of lined paper used in the female protagonists
journal, which reflects the notion of the diary that is explored in the music
video; expressing a clear reminiscent link between the digipak and musicvideo.
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Panel 4
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Panel 4
Also the positioning of the track list was inspired by how Mumford
and Sons displayed their track list in a brick format for their album
Sigh No More. This, I thought, created an aesthetically pleasing and
well organised digipak, which I wanted to create myself. I therefore
positioned the track list on the tree in a carving format, in order to
allude the audience that the songs were engraved onto the tree.This not only makes the track list more aesthetically pleasant, but
reinforces the main theme within the music video of true love and
Panel 4Tree where she goesanother pivotal point ascouple break up
Panel 4 features the tree where the female protagonist
goes at X in the music video; the same tree where the
couple break up. The tree therefore is associated with
Young lovers, as tree carvings are generally associated with people infatuated with one another.
Therefore, the romantic connotations of the track lists layout links back to the exploration of young
relationships and love that are explored throughout Reminders music video.
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Examples of similar artists/bands and how they have formulated their
magazine advertisements to promote their music video
Mumford and Sons magazine advertisement and digipak forSigh No More challenges the cohesive link between the print
productions. Indeed, the band is incorporated within both print
production, but the mise-en-scene (including location and
costume) differ. This creates a
Gabrielle Aplinsdebut English rain forms a completely cohesive
connection between
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Magazine Advertisement
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Magazine AdvertisementThe main inspiration behind Reminders' magazine advertisement
came from the Ancient Greek myth of Narcissus; an extremelybeautiful nymph who fell in love with his own reflection and
drowned (or in other versions, starved to death from never
leaving his shadow). I subverted the tale, as instead of the female
protagonist only seeing herself, she sees her partner; suggesting
that he is a part of her identity. This motif of the male protagonist
being the female's muse is constantly explored throughout the
music video. For example, at both 0:46 and 2:43, the female
protagonist sees her partner staring back at her, which suggests that he is all that she
can see; subverting the idea of narcissism.
Additionally, there is a strong reference to
nature through the mise-en-scene in both themagazine advertisement and the music video.
The locations (especially the park) draws
emphasis on the natural influences within the
acoustic/folk genre that Reminders track fits
into. Therefore, by drawing emphasis on nature,
I have developed a generic link between themagazine advertisement and the music video
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Magazine AdvertisementFurthermore, the magazine advertisement highlights the recurring motif of
self-reflection that is explored in the music video. Throughout Reminders, the
female protagonist reflects on her past and her partner. For example at 0:30-
0:38, there is a clear sense of reflection when she puts the locket on and has
a flashback to when she received it from the male protagonist. By editing the
two protagonists in the magazine advertisement to make them look like
reflections off the water, the motif of reflection is epitomised; creating athematic link between the music video and poster.
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CD
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CD
The reason I chose a shot of the sky to use for the CD was because not only does it
draw emphasis on nature, but it links to the spiritual notion of dreams and fantasies.
These themes are used within Reminders music video through the flashback
Visually links in with middle panels which incorporate the sky
However, does not link with mag ad -
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Conclusion
Overall, I think it would be fair to say that I havecreated a cohesive ancillary product that promotes the
main product for Reminders track, and gives an insight
to the music videos key themes, narrative and motifs.
Most predominantly, I have formed links between theprint productions and music video thematically in order
to establish the acoustic/folk genre. Though I have
maintained continuity through the use of the same
fonts (Moon Flower) in order to unify the printproductions.