Eliminating the guesswork
A bit about who we are, what we do, and how we do it…
Eliminating the guesswork
To measure is to know... If you cannot measure it you cannot improve it
Lord William Thomson Kelvin (1824 -‐ 1907)
“
Hello We are a digital analy*cs consultancy Offering impartial expertise & support for Google Analytics
How can we help? Our Services
! Analytics Implementation ! Analytics Consultation ! Analytics Support & Training ! Analytics Management
This is what we do
Analytics
… I would not hesitate to recommend… In a short space of time you have made a big impact.
“
How can we help? Our Services And this is how we do it
Health Check
Data Collection " Technical Specification " Implementation " Tag Containers " DataLayers " Custom Code
Measurement Planning
Measurement Framework
Data Insight " KPI Dashboards " Advanced Reports " Visualisations " Automated Systems " APIs & Data feeds
Continuous Delivery
Initial Discovery
Training, Management
& Support
IniJal Discovery Google AnalyJcs Health Check
! Technical and configuration audit by a qualified consultant ! Identify sources of data collection error and inaccuracy ! Suggest recommendations and advanced techniques
Understanding your existing implementation An in-depth appraisal from a real (human) expert
A Health Check is the first and most vital part of our ongoing process
IniJal Discovery Measurement Planning
! Measurement Planning Workshops ! Measurement Framework development ! Data Collection – requirements and specification
Identifying what to measure; why and how Understanding your business requirements and KPIs
Planning is at the heart of a truly measurable digital strategy Planning is at the heart of all truly great strategies
ConJnuous Delivery Data CollecJon Tracking & Tagging
Ensuring everything important is being measured
We help plug it all together
! Technical specification and implementation ! Tag containers and Data Layers ! Custom coding and integration
ConJnuous Delivery Data Insight Analysis & Reporting
Making sense of it all
Know how you are performing – at any time
! KPI dashboards, advanced and automated reports ! Data visualisations and bespoke analysis ! Integrated systems, APIs & data feeds
Support Help when you need it From consultants working on your projects
People who you will know and you can trust
Analytics “Roadside” Assistance
! Online ticketing system - phone and email support ! Swift response during office hours ! Sits alongside Continuous Delivery
Training Learn the skills you need Hands on training courses and workshops
Delivered with love by our in-house industry experts
Analytics training; with coffee and a few nice biscuits
! Google Analytics, Google Tag Manager and much more! ! One day courses – at Measurelab HQ or your offices ! Plus remote tuition programmes and mentoring
Management Let us look aSer your data collecJon Dedicated consultants to take care of it all
Managed by our highly skilled team of analytics professionals
! Pro-active management of tracking and tagging ! Regular monitoring and alerts – 24/7 ! Housekeeping, quality control and general administration
Be confident that everything keeps moving along smoothly
Happy Clients
We help make success measureable
Thank you Eliminate the guesswork Helping you make sense of your data
Dara Fitzgerald @darafitzgerald
AnalyJcs Director @measurelab
Mark Rochefort @markrocky
Managing Director @measurelab
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