Who is Meaningful Change? • Our Vision: To turn air travel into
an opportunity for simple giving where small change can make a big difference.
• Our Mission: To support education, environmentalism and humane efforts by aggregating donations as small as one cent and channeling funds to effective, accountable, trustworthy organizations in order to increase their positive impact.
Our Par4cipa4ng Nonprofits
• Transparent and Accountable.
Humane Efforts Environmentalism Educa3on
• Work Nationally, Regionally, Locally. • Noncontroversial Practices. • Widely Recognized and Well Trusted.
How Meaningful Change Works Installation andDonor Donation
Pay the Nonpro!ts and
Airports
Accounting and Financial Reports Coin Collection
Step 1:
Step 2:
Step 3:
Step 4:
We then pay airports 5% and retain 15% to cover
operational costs and growing the business.
Donation containers are
placed at airport security.
We collect the donations and give
80% of all funds to our nonprofit partners.
Why Meaningful Change Works
TMTMPassive coin collection
programs work.
Thousands are left
behind at TSA Security
every year.
Airports
are beginning
to innovate for charity
.Decades of success at
simular international
airport programs.
1 2
3 4
Success of Meaningful Change
Ronald McDonald House Charities raised more than
$28 million.
Last 3 years, TSA collected and
kept over 1.4 million dollars.
International Programs running for
decades and collect hundreds of
thousands of dollars.
2013 marked the first domestic airport charitable coin
collection program.
Interna4onal Airport Case Studies Heathrow, London (LHR) • Program in place for over 25 years.
Photo credit: Coin Co. Interna4onal
• 3rd busiest airport in the world in 2011; serviced 69,433,565 passengers.4
• 26 containers across four terminals collected $391,824.5
• This equates to 10% of travellers each donating an average of $0.05.
Photo credit: Changi Airport Photo credit: Cory Doctorow
Interna4onal Airport Case Studies
Domes4c Airport Case Study Denver, Colorado (DEN) • Initiated campaign in February, 2013.
Photo credit: Will Chuchawat
• Three containers total, one for each security checkpoint.
• Averaging $4,000/month in donations.7
What Does This Mean for CA Airports? • Modeled on 10% of travelers
donating $0.05 per passenger. 2013
Q3 & Q4
Funds raised Q3 / Q4
$2,310
$2,310
TOTAL FUNDS RAISED TO DATE FOR ACTION FOR HEALTHY KIDS
Non Hubs Annual Enplanements
897,672
Small Hubs Annual Enplanements3,155,245
Medium Hubs Annual Enplanements21,693,602
Large Hubs AnnualEnplanements59,050,988
$4,488/year $15,776/year $108,468/year $295,255/year
$4,488/year $20,264/year $128,732/year $423,987 /year
California Donation Projections by Hub Size and Enplanement
Small HubsNon Hubs
Cumulative Total
Large HubsMedium Hubs
• 84,797,507 enplanements in California in 2011.8
• Meaningful Change can expect to raise $423,987 annually in California alone.
What Does This Mean for MRY? Projec4ons: • Total enplanements for 2011
were 181,640 passengers.8 • Can expect to raise $1,000. • New revenue. • Reinvestment in community. • Leadership in CA airports.
The Impact Change Can Have Denver Mayor Michael B. Hancock: “Sparing some change by one person will be compounded by the volume of travelers at Denver International Airport. Passengers need to empty coins from their pockets before the security line anyway…Denver has seen many success stories…and this is another innovative way that we are supporting those efforts.”8
Meaningful Change Summary
• Proven fundraising model. • Zero investment/workload. • Opportunity to reinvest in
local community. • New revenue stream. • Only requirement – your approval!
1. Federal Aviation Administration (10/1/2012). Historical Summary of Total Enplanements and Commercial Service Airports. Retrieved 7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/historicalPassengerTotals.pdf
2. USA Today (4/12/2013). More than $500,000 left at airport checkpoints. Retrieved 7/1/2013 from http://www.usatoday.com/story/travel/flights/2013/04/12/lots-of-loose-change-left-at-aiport-checkpoints/2078589/
3. Meaningful Change (2013). “Traveler donation opinion survey”
4. Airports Council International (5/12/2012). Passenger Traffic 2011 Preliminary. Retrieved 7/1/2013 from http://www.guardian.co.uk/news/datablog/2012/may/04/world-top-100-airports#data
5. Donation data courtesy of Coin Co International http://www.coincointernational.com
6. Donation data courtesy of Denver International Airport http://www.flydenver.com/ 7. Federal Aviation Administration (9/27/2012). Calendar Year 2011 Enplanements for U.S. Airports, by State. Retrieved
7/1/2013 from http://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/media/cy11_all_enplanements.pdf
8. Coale, Laura Denver International Airport (2/4/2013). Travelers Can Now Help the Homeless by Donating Spare Change before Going Through Security at Denver International Airport. Retrieved 7/1/2013 from http://business.flydenver.com/pr/DIAPR_130204s.pdf
References
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