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Page 1: Meaningful brand

BLAQUE BOX ENTERTAINMENT

My Corporate Vision

Sunday, November 14, 2010

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Blaque Box: The Name• Based on my personal background

• “Black” strong, overcoming

• Box: Infinite space

• Meaning: Strong with immeasurable contents

• Protectable: Not listed on the uspto.gov site although there are a lot of companies that have similar names

• Available on the godaddy.com website

• A Suggestive mark: because theres no direct reference to the product itself but theres a connection between the mark and product

• The company name was originally called, Black Box entertainment but there were too many neighboring companies with that spelling & I don’t want to confuse the consumer

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BRAND NAME CONT’D

• Created by two African-American women, myself and my college writing partner. Blaque box entertainment allows us to apply realistic imagery to our urban target market

BLAQUE BOX ENTERTAINMENT: The truth behind our unique name

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Concerns that I have with this name....

• The name seems a little generic because it derived from the color, “black” and there are a lot of companies associated with the color black. However, we set ourselves apart from other companies by staying creative and associating with larger companies to increase

awareness of our involvement in this competitive industry.

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Strengths• Our name draws interest because we

are a creative and unique entertainment company that offers new imagery on screen and at the box office. The truth is that consumers don’t go to the movies to support companies they go to support individual movies!

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TAGLINE 4 BLAQUE BOX• Cinematically changing

lives “out the box!”

Our competitors don’t include a platform that aims to improve humanity in any way!

Why is it relevant?

It reinforces the company brand messageIt’s for the client

Easy to sayShort

descriptive name

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Corporate Mantra• Changing the world one project at a

time! Providing experiences for the human spirit.

Our mantra allows us to represent actors in a realistic light.

The mantra is to be reinforced by the employees to serve our customers.

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Our mantra.....• Will be printed on all materials with

the exception of movie posters. The mantra will be printed on the website, on all press material, fliers & letterhead.

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Corporate Culture

• To reinforce the close knit family structure that we want to develop we will host company potlucks, family shadow day & holiday events to increase the morale of the employees.

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Description of logoA Black background, White box open with an image of

an eye!

A man stands next to the artistic box. Words leave the

box and enter the mans head!

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Sketch of logoIt will be a

digital animation

An abstract image. Includes

detail with symbolism

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Competitors Logos

• The logos are creative, simple. The logo is a unique shape with the image included. A cube abstract of the world. The raindrop with the forest included in the image.

I Identify with these logos!I like images that have two part meanings!

My competitors have logos that are abstract and simple yet customers identify with

them.

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References• Logoboy95. closinglogos.com. Cube Productions Company update. Retrieved November 8, 2010.

http://www.closinglogos.com/page/Cube+Vision.

• Logoboy95. closinglogos.com. Rainforest Films Company update. Retrieved November 8, 2010. http://www.closinglogos.com/page/Rainforest+Films

Sunday, November 14, 2010