Crafting a Volunteer Program that Appeals to Corporate Partners
Dr. Rebecca HardinConsultant
Visionary Inquiry@enlighten4me
Brandt HardinArtist
Visionary Inquiry@dregstudios
Agenda
CSR and Employee Volunteer Programs (EVPs): Why do organizations care?
Human Capital Investment and EVPs:What’s in it for them…and you?
Engagement through EVPs:Transactional vs. Transformational
The Impact of Volunteering:SDGs: Think Globally, Act Locally
Government shrinks
New demands from society
New social actors and roles
GlobalizationTechnology:
Transparency
What are the Drivers of CSR?
From Paycheck to Purpose
Division:
Work-personal life
Salary
Material/Tangible retribution
Integration:
Work-life balance
Meaning
Intangible retribution
Need to create a space for
personal and professional
fulfilment (CVP)
Shift in Employee Values
Visionary Inquiry
• What characteristics would you look for in an ideal corporate partner?
• How would you know if they are community-minded?
Human Capital Benefits
Retain Recruit
TrainEngage
Enhance ReputationGood Neighbor
Millennial RecruitmentExternal Partnerships
Enhance Leadership and Technical Skills
NetworkingMentoring
Teambuilding
Increase CommitmentRetentionProductivityCitizenship Behaviors
Promote Work-life BalanceWell-beingJob SatisfactionMorale
UNCLASSIFIED//FOR OFFICIAL USE ONLY*Hardin, R. (2014). Building the case for supporting nonprofits: Examining relationships between intra-organizational volunteerism, commitment, and citizenship behaviors. ProQuest Dissertation and Theses.
Visionary Inquiry
• How could your volunteer activities support an organization’s human capital strategy?
• How could volunteer time become investments for you and them?
Create Transformational Experiences
Recruit and Maximize Talent:Outline skills aspect of every volunteer position to create development opportunities
Meeting volunteers at their highest level of contribution creates engagement and mental stimulation
Engage and Motivate Action:Greet volunteers, provide training if needed, overview of the charity, purpose of today, and their role
Providing a systems perspective creates value for any hands-on position
Retain and Inspire Citizens:Provide time for reflection after the volunteer experience
Discussing reactions and feelings creates personal stories of the heart
Visionary Inquiry
• How could you create transformational volunteer experiences that engage hands, hearts, and minds?
• Think back on your own experiences. Which ones changed you? Why?
Visionary Inquiry
• How could you demonstrate the impact and value of your volunteer activities?
• How can you create servant leaders and institutions?
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