vv
India being the largest perfoming AIESEC country in the International network.
Where else can AIESEC be taken within the country?
2
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
My role as Director Expansions for achieving 2015 goal.
My role in 2013-14 will ensure expansion as a operational function is executed with new inventions and centralized medium of communication skills in the national association where local committees initiating to expand into different sectors and market should initiate with structured plans. Also to focus more on making AIESEC accessible into different cities and universities in order to make every member or stakeholders to be part of the global learning environment and gain high quality AIESEC experience while consistently moving towards AIESEC’s and 2015 vision. Talking about 2015 goal statement and our midterm plan, if I brake the statements into few strong words then it directly signifies expansions as a very aggressive and important initiative for AIESEC India towards the goal, words like “our growing physical and virtual reach” , “makes us credible and diverse youth voice” , “collaborative environment” , “positive impact on society”. These words directly or indirectly make it very important for AIESEC to expand and start penetrating into the potential cities and universities. The truth is, On 19th February 1981, AIESEC was officially initiated in India. It has been 31 years since our inception and we only have 19 Local Committees. And this boils down to just one thing that now is the time AIESEC India needs expansions as the one major role which will play for our nation to breakthrough in every market where we need to establish ourselves.
Initiate
• Present in every nationally authorised and recognized university: NIT silchar, Vellore International University, IMT Nagpur, IIT Roorkee, NM Shirpur University, BITS, etc. are the universities present in all the different parts of India and have been completely unknown to AIESEC.
Collaborate
• Planning with Local Committees towards initiating expansions: There is a urgent need of understanding between the MC and LC about how expansions needs to be initiated following the protocols and having the right understanding of expanding to a different entity.
Experience
• Expansion conferences a regular behaviour: Making conferences specifically for expansion entities will be a initiative to make it a regular behaviour. This will make every delegate understand the concepts and “WHY” AIESEC towards our 2015 goals and BHAG statements.
3
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
How will I expand AIESEC in India’s network in the coming MC term? Presenting the national Expansion strategy that I will
implement the growth you think it will lead to.
Simple formulae of expanding our AIESEC network in
different sectors is to simply understand the kind of the
experiences which potential universities and institutes
needs from AIESEC. AIESEC India needs to think beyond
delivering experiences, to have a product delivery to an
external organization or to an organization where AIESEC
India is looking forward to expand. We need to
understand as a organization that the reason why we are
expanding our network, what experiences are we capable
of for delivering the expectations and what is the bigger
picture we are looking through expansion as a operational
portfolio.
My learning has been deep and experimented towards
expanding network in the local and regional level which
makes me understand the reason of expanding the
network. Delivering experience is just not the reason of
expanding network but also to make AIESEC more
accessible to more youth individuals who look forward to
an organization like AIESEC and together move towards
2015 goal.
Recruitment &
OGX
Operations
Plans implement
Market
research
Product design
Goodwil
Planning
Follow Up
Mechanism
Sustainability
Building
Processes
Culture &
Membership
Planning &
Scheduling
Talent Analysis
SWOT
Feasibility
Study
Critical analysis
Delivery process
Interest
Entity
Initiate
Establishment External
endorsement
& referrals.
AIESEC India’s
National Expansion Startegy
2013-14
Impact
Presence
Resilience
Belonging
Intelligence & smartness
Pre-conditions Tolerance for change
Desire to lead & Confiedence
4
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
Membership
(Recruitment)
My ideal framework for an Expansion entity to operate in order to achieve member on probation status within a period of 12 months? My thoughts on the role of the MC, Parent LC and Expansion entity in the same?
Infrastructure
Knowledge and Action
Plan
Finance
Building processes and
framing culture
Implementation and
effective Operations
AIE
SE
C V
ision
an
d M
ission
Sta
tem
ents
Un
dersta
nd
ing
an
d L
ivin
g th
e Va
lues
Providing latest AIESEC promotional material and build basic TM Processes.
CEEDs and Visits for the right understanding of AIESEC and more education.
AIESEC Education and information seminars by Leadership bodies of the LC.
Support in raising office from or in university, school, youth clubs, etc.
Register legal entity and Support from local or state government, grants.
Venue for regular LCMs and training sessions.
Special Education for new IGs at separate agenda at national conferences.
Initiating National Conferences for expanding.
Virtual education from NST and Visits and CEEDs for practical education.
Designing MC budget for expansions and investment plans.
Structured investment plan by the parent local committee for the entities.
Financial investement plan by entity itself according to there plans of the year.
Organize 1-2 X project in beginning to learn process and see the first results.
Constant Coaching and tracking by LC coach and functional NST.
Delegation at national and regional conferences.
Campaigns for core committee and entity members to go for exchange.
Promoting OGX in the university or city local groups aggressively.
Training and education of membership for initiative exchange activities.
5
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
MC to coach and guide in the national
conf. Also reseources from national
office and Board members.
Parent LC monitoring on daily
operational activities through visits and
provide funds in shape of investments.
NST & National heads to train and
educate entity members virtually
(webinars & newsletters) and visits
En
titi
es b
eco
min
g M
emb
ers
on
Pro
ba
tio
n
All these 6 above points are the essence of basic processes which AIESEC India will see something which revolves around finding their strengths and connecting it to others and implement what has been framed and give. AIESEC India with a very basic structure in 2013-14 will evolve its whole approach towards expansion in the country. My style is the same as I always look for the central and core, which revolves around these points. With the kinds of ideas and thoughts which MC, parent LC and together with the NSTs and the national head will put down towards every expansion entity then showing a success growth in this operational portfolio will definitely be in place.
My action steps for effective operational training & education to Expansion entities? Provide a plan & timelines for the same here. My initial action steps will be to deliver quality education to every expansion member of AIESEC India. When I say quality I mean updated version of every content we use to educate and train our expansion members. Important contents like videos, AI newsletters, expansion documents and proposals, etc which needs to be used in the most updated version in AIESEC India from this year. Currently AIESEC India is in a stage where operational and education training to the members is more accessible and impactful, it has been made possible from this year by hosting conferences which has hard core sessions on the latest operational activities happening in AIESEC India and network. National Startegic Conference 2012 by YUVA has set a clear benchmark in AIESEC India that conferences is a intense platform for high volume of AIESEC education and knowledge to not just members but also to the leadership body. Similarly, this culture of educating and training members at national/regional conferences specifically and separate for expansion entities will be taken forward in this year as well where sessions and team activities based on delivering knowledge to the expansion entity members. Currently AIESEC India can adopt two ways of education and operational training to the expansion entity members: 1. Virtual Training and education programs. 2. Physical Training and Lead.
6
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
.
AIESEC Way Virtual Training &
Education Programs
Physical Training &
LEAD
To make members
understand the
“WHY” of AIESEC in
there initial stage of
membership.
Webinars conducted by NSTs or
National head for members to
explain “why” AIESEC exist and
why AIESEC is penetrating in there
city or university.
Information seminars &
sessions during visits on AIESEC
Way, AIESEC’s vision and our
values to understand the path
on which AIESEC operates.
Learning Networks
This form make every member get
virtual training on exchange or on
communication skills, etc. NSTs
and national heads can conduct
sessions for the same weekly.
Conferences and visits of
national heads is the best way
members can be part of
learning networks.
Governance and
Accountabulity
Regular behaviour of newsletters
and virtual meetings where weekly
updates from the national office
and the parental LC for regular
health check of both parties.
LEAD campaigns by national
head TM & external to bring
accountability structure within
the entity and between local
and national association.
Conferences
Having virtual delegates as its not
possible for every member to be
present in the conference
physically and have better logistic
facilities
Both physical training on
exchange and communication
skils and LEAD can be done
separately at the regional &
national conferences.
AIESEC
India Expansion
ss
Expansion
Track @JNC
build culture
& training on
processes
Initiate
exchange
(OGX-ICX)
projects with
AIESEC Nepal
Expansion
summit @ NSC:
training of
governance &
accountability
Regular
behaviour of
newsletters
and webinars
Monthly
Visits by NST
for coaching
& mentoring
Centralized
exchange
partnerships
for expansion
entities
Cordinators to
visit national
office for
operational
training
Visit to AIESEC
Nepal for
external
referrals &
market study
Year plan including AIESEC Nepal and every possible training be it
operational or strategic is involved in the above plan. AIESEC Nepal and
every official expansion will be the top priority of AIESEC India expansions.
" Only he who can see the Invisible can do the Impossible. "
7
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
After the parent Local committee MC should be the power house of the expansion entity. A member committee’s guidance and services to every entity to a great help
towards the entity and for the parent LC which is also in the loop of doing the same for there own entity. My idea is basically to have a synergy plan between the
entity-parent LC-MC and the MC acts as a power house to the kind of guidance, reseources and help that either the parent LC needs for there own entity or the entity
directly needs resources from the MC. But there has to be some specific things which should cater to a better performance and growth of the entity in a time frame of
12 months. It is very important that MC devotes a quality and effective time and resources in order to bring expansion as a very important and crucial portfolio for
AIESEC India which leads to growth and development of AIESEC as a country entity and also drives down a behaviour for the LCs to take up this portfolio as a priority
and they themselves have separate operations for expansion only.
Proposing investement and engagement service plan of Member Committee of AIESEC India in 2013-14 towards EXPANSIONS
What national services do you think the MC should provide to Expansion entities in the coming MC term? Why?
ELD Program & functions
management
MC to support and strike partnerships in
the international conferences or our
national partner countries to recognize
the initiative groups and our expansion
initiatives. MC to promote CEEDs in the
international network to bring a
international work with the entity
towards a positive change and growth.
External Collaborations-
Endorsements- Referrals MC to provide endorsements and
referrals from national partners & board
members to recognize AIESEC as a
empowered youth organization which
practises internalism and
entrepreneurship for recent graduates
and students in shape of providing a
global platform with 50,000 membership
and international experience.
Governance-Legalization-Finance
MC should ensure that every IG and
OE to be recognized or introduced to
the national association during the
conferences or through our virtual
network. MC to have a separate
finance & investment budget for
entities to grow and develop in order
to contribute AIESEC India.
Organizational Development
MC to create define work
engagement structure & channelize
the network with entity so that MC is
always updated about the regular
operations and functions taking place
in the entity and provide the required
reseources needed like mentorship or
coaching or need based.
8
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
How will I make Expansion entities are aligned to national focus areas & programmes. Presenting a plan with details of key action steps and/or initiatives.
Education &
Training
COLLABORATION
ACROSS SECTORS
PROGRAM DELIVERY
EFFICIENCY
FINANCIAL
SUSTIANABILITY
BRAND & IM
EXPANDING
NETWORK in INDIA
Education and training in shape about pilot projects by LCs, national
partnerships & campaigns, operational-strategic summits, financial
policicies, compendium, membership criterias, etc should be the
initial step towards alignment with the national focus & programs.
Partnerships with local and external units to have externals to
support that particular entity. Collaborations between national or
regional LCs for exchange management and international LCs too.
To make entity strictly follow the exchange, finance, IM and HR
policies by the entity. Getting right members into right work with
right kind resources with training about mass delivery.
To give special mentorship to core committee and coordinators
about financial management and have operations and functions
with strategies of having sustainability and stability in finance.
Create a brand of AIESEC in every entity which has a unique brand
which symbols young students which practises entrepreneurship and
international programs and have quality reports, newsletters,
promotional materials being promoted regularly.
To continue the mission of expanding the network of AIESEC to
deliver those high quality experience to every young individual
of the country by 2015.
CLUSTER Approach
The most key initiative I want to take forward in my MC term
will be cluster approach towards the expansion entities. It does
not requires a very drastic change but yes a very innovative and
professional way of approaching market specifically when
AIESEC India wants to expand and build its network in the
country in the most sustainable manner possible.
Cluster approach in points below:
Step 1: Divide city entities in 2 clusters and divide university
entities into 3 clusters. AIESEC India will then have 5 clusters in
expansion entities.
Step 2: Cluster 1 will include city entities looking forward to
take all the 4 ELD programs in there city.
Cluster 2 will have all the city entities looking forward for just
being a market expansion to either AIESEC India or parent LC in
the state or near.
Cluster 3 will have universities which is looking forward to
deliver both kinds of programs ICX and OGX.
Cluster 4 will have universities with specialized units for just
specific ELD programs like GIP OGX.
Cluster 5 will have IITs and IIMs where delivering AIESEC
experience needs to be very customized and should be a
initiative taken up by AIESEC India directly.
KEY INITIATIVES ACTION STEPS
9
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
Provide a sample structure & roles for national support teams that will help you drive Expansion creation & development.
The presented organizational structure for the National team of expansion is
designed considering the cluster approach towards moving ahead with the expansion
from the national team’s side. This team of 6 will basically operate and regulate the
expansion commission overall and manage operations and functions of every entity
indidvidually with the parent LC and its VP Expansions according to the clusters which
they will be divided.
1. NST Head University Entity: To look after for the national partnerships &
mentor the parent LC for driving down operations in the entity in a way where
it can either be created as a specialized units or be a complete ELD functional
entity. Product packing and managing for specific and specialized units like IITs
and IIMs where strong partnerships for OGIP is required.
2. NST Head City Entity: To mainly work with the LC for providing resources to
the expansion entity in order to upgrade them as Member on Probation
within a time frame of 12 months. Strike LC partnerships for exchange growth
and spefic partnerships for specialized units.
3. NST IIMs and IITs: To mainly get in touch with IITs and IIMs already tabbed
like IIT KGP, IIT Delhi, IIT Indore and IIM Indore making them as a unit for us to
guide and help in penetrating into the other targeted IIMs and IITs.
4. NST Specialized Units: Specialized units in universities is mainly identified as a
specialized units for GIP program only. NSTs to ensure that cracking of
national and international partnerships for exchange is in place during peak
times.
5. NST Market or city expansions: To directly monitor the entity from the
national office or through visits and do a health check of the operations and
functions. Majorly to look the OGX market and the possibilities of making the
entity grow with OGX as a priority.
Director and AIESEC Nepal:
To mainly cater to what the NST and Expansion head team is working on to
ensure best possible growth with every entity of AIESEC India. Develop a very
strong channel between Parent LC, Expansion entity, NST team and MC to ensure
communication is very strong between all the parties about Expansion. Regular
visits to AIESEC Nepal for finding space to have more external partnerships with
universities and organizations and expand within the city and country.
10
Shiva Deb
AIESEC India Member Committee Application 2013-14
Expanding | Empowering | Delivering
B
.
1.
Local Committees
IIMs
City Expansions
IITs
Universities &
Specialized units
AIESEC India moving towards 2015 by
engaging every city & university with
AIESEC and delivering high volume of
customized AIESEC experience to every
young individual of India.
City Expansions
Gwalior, Jodhpur, Bhopal,
Goa, Jabalpur, Kochi,
Coimbatore, Mysore,
Hubli, Vizag, Vijayvadha,
Nagpur, Ranchi, Nashik,
Kanpur, Ajmer, Dehradun,
Kota, Ludhiana,
Vidhyanagar, Gandhinagar,
Guwahati.
Overall, how many entities I will establish by the end of my MC term with a split between city based & university based. What contribution to the ELD programmes will the current Expansions will make to AIESEC in India in the next MC term.
Universities Expansions
BITS Pilani, Amity Jaipur,
BITS Goa, Vellore University,
IMT Nagpur, NIT Raipur, NM
Shirpur University, Vidhya
Knowledge Park, NIT Silchar,
OP Jindal School, Sikkim
Manipal University, Thapar
University, Chitkara
University.
Indian Institute of
Management
IIM Indore, IIM Raipur, IIM
Kozikodhe, IIM Lucknow,
IIM Ahmedabad.
Indian Institute of
Technology
IIT Roorkee, IIT Mumbai,
IIT Kanpur, IIT Indore, IIT
Guwahati.
AIESEC Nepal
Different universities like Kathmandu University, Kathmandu
University, Nepal sanskriti University, etc are the top once which
are the interest groups and entities of AISEC Nepal already. AIESEC
Nepal will be the top priority of AIESEC India in 2013-14.
AIESEC Nepal
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