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Jorgen Sundberg@linkhumans
SOCIAL MEDIAFOR RECRUITMENT
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SCHEDULE
1. Introductions
2. Social media
3. Twitter
4. Facebook
5. Google +
6. LinkedIn
7. Tools
8. Questions
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INTRODUCTION Ex-tech recruiter
The Undercover Recruiter
Link Humans social media agency
Official LinkedIn Talent Solutions Partner
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INTRODUCTION Name
Company
Challenges
Target candidate
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OLD SCHOOL
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1998
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2007
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2010
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LANDSCAPE
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SOCIAL JOB SEEKERS
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SOCIAL RECRUITING
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SOCIAL RECRUITING
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USING ALL NETWORKS
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KEEPING IT SOCIAL
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PERU MOST FOLLOWED
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ENGAGEMENT
1. Posting tweets
2. Hashtags
3. Mention users
4. Retweets
5. Favourite tweets
6. Direct Message (DM)
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MODERATION
When?
Keyword blocklist
Profanity blocklist
Reply in private if possible
Never ignore!
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PERU MOST FOLLOWED
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PROFILES & PAGES
Images
LinkedIn info
Hyperlinks
Keywords
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FEATURES
Hangouts
Communities
Events
Circles
Explore
Instant uploads
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COMMUNITIES
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LINKEDIN STATS
2 million companies
1.7 million groups
5.3 billion searches in 2012
Average age 41
Average salary $106,000
Average 60 connections
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Europe, Middle East
and Africa:
75M+
North America:
90M+
Asia Pacific:
40M+Latin America and
Caribbean:
30M+
225M+Members worldwide
100 M+Monthly unique visitors
+2 newMembers per second
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AMERICAS
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EUROPE
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Picture
Headline
Activity
Summary
PROFILE
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HEADLINE EXAMPLES
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HEADLINE EXAMPLES
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SUMMARY
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Better search results
EXPERIENCE
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Better search results
Connect direct
2 Recommendations
EXPERIENCE
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ENDORSEMENTS
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PROFILE SEO
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SEARCH RESULTS
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All-star profile Headline
Keywords
Endorsements
SEARCH RANKINGS
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Activity broadcast / activity feed Browse connections
Whos visited your profile?
Email and group settings
PRIVACY SETTINGS
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SHOULD YOU UPGRADE?
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1st, 2nd, 3rd
Visibility
YOUR NETWORK
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RECONNECTING
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PEOPLE YOU MAY KNOW
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Q
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Personalise
Common connection
Demonstrate value
Never sell Avoid IDK
ETIQUETTE
EXAMPLE 1
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EXAMPLE 1
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LINKEDIN CONTACTS
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LINKEDIN CONTACTS
UPDATES
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UPDATES
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UPDATES
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UPDATES
Status updates Articles
UPDATES
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UPDATES
Status updates Articles
Links
UPDATES
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UPDATES
Status updates Articles
Links
Profile updates
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NEWS
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NEWS
GROUPS
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GROUPS
GROUPS
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GROUPS
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FINDING PEOPLE
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FINDING PEOPLE
Advanced search = all results
NOT full visibility of results
100 results, filter from there
BOOLEAN ON LINKEDIN
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BOOLEAN ON LINKEDIN
5 operators supported:
AND - must include
OR - include either
NOT - must not include
- exact phrase
( ) - for groupings
TIPS
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TIPS
Current Title is your best bet
Synonyms for job titles - LinkedIn Skills &Wikipedia
Save search strings in .txt Start wide, narrow down
GOOGLE BOOLEAN
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GOOGLE BOOLEAN
site:uk.linkedin.com
Add skill java developer
inurl:in OR inurl:pub (public profiles)
-inurl:dir (remove directory duplicates)
GOOGLE BOOLEAN
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GOOGLE BOOLEAN
Modifiers: , (), *
Field commands: inurl:, intitle:, site:
AND - include both words
OR - include either word
NOT - exclude word
- exact phrase
* - up to 5 missing words java * developer
RECRUITIN NET
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RECRUITIN.NET
SKILLS
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SKILLS
APPLICATIONS
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APPLICATIONS
SlideShare
Job Change Notifier
Bullhorn Radar
LinkedIn Resume Builder
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QUESTIONS
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QUESTIONS
LETS CONNECT
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LET S CONNECT
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