Download - Marketing to Attract Teacher Hopefuls (MATH) Conference Working Group Report · Lawler, B. R., Ronau, R. N., & Mohr-Schroeder, M. J. (Eds.). (2016). Proceedings of the fifth annual

Lawler,B.R.,Ronau,R.N.,&Mohr-Schroeder,M.J.(Eds.).(2016).ProceedingsofthefifthannualMathematicsTeacherEducationPartnershipconference.Washington,DC:AssociationofPublicLand-grantUniversities.

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MarketingtoAttractTeacherHopefuls(MATH)ConferenceWorkingGroupReport1

EdDickey

[email protected]

TheMATHRACconvenedonJune26forthefirstoffourworkingsessionsduringtheMTE-Pannualconference.RACleaderEdDickeyhadjustprovidedthefullaudienceofMTE-PattendeeswithabriefupdateoftheworkoftheRACoverthepastyear.ThisupdateincludedtheRAC’srelationtotheMTE-PGuidingPrinciples,inparticular:

GuidingPrinciple8.StudentRecruitment,Selection,andSupport:TheTeacherPreparationprogramactivelyrecruitshigh-qualityanddiverseteachercandidatesintotheprogramandsupportstheirsuccessincompletingtheprogramaswellasthespecificproblemtheRACisaddressing:

• SecondaryMathematicsTeacherPrograms2(SMTPs)arenotenrollingorgraduatingsecondarymathematicsteacherstosatisfytheneedsofU.S.middleandhighschools

• Salary,stereo-types,job-satisfaction,careerprestige,andthechallengesoflearningmathematicscontributetolowenrollmentsinmathematicsteacherpreparationprograms

TheRAC’sgeneralapproachforaddressingthesecondarymathematicsteacherrecruitmentproblemisbasedonthedriverdiagram,Figure1,thatwasestablishedatthefoundingoftheRAC.

1TheRACPromoSheet,presentedduringtheopeningoftheconferencetoreportoncurrentactivitiesoftheRAC,canbefoundafterthereferencelist.2AnSMTPisaprogramthatincludesanationallyaccreditedcourseofstudyhousedataninstitutionofhighereducationthatleadstolicensureforteachingmathematicsingrades6-12.


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Figure1.DriverdiagramoftheMATHRAC

RACmembersattendingtheconferenceincludedthoselistedinTable1,mostofwhomareseeninFigure2.

Table1.MATHRACMembersThatAttendedtheMTE-P5Conference

Name InstitutionCynthiaAnhalt UniversityofArizonaLindaVenenciano UniversityofHawai’iNancyCaukin MiddleTennesseeStateUniversityLaurieCavey&JanSmith BoiseStateUniversityEdDickey UniversityofSouthCarolinaMariaFernandez FloridaInternationalUniversityDanaFranz MississippiStateUniversityMargaretMohr-Schroeder(andRiley) UniversityofKentuckyRafaelaSantaCruz SanDiegoStateUniversityCarolFryBohlin FresnoStateUniversityJulieMcNamara CSU-EastBayCherylOrdorica CSU-ChicoJoshMales Lincoln(NB)PublicSchoolsAmyNebesniak UniversityofNebraskaatKearney


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Figure2.ParticipantsintheMATHRACworkgroupsduringtheMTE-P5conference.

GregChamblee(GeorgiaSouthernUniversity),RobinHill(AssociationofStateSupervisorsofMathematics),andDianaSuddreth(UtahStateOfficeofEducation),alsoparticipatedinsomeoftheworksessions.RACmembersnotattendingtheconferenceincludedDianaBarrettandJimMcKown(Hawai`i),JoeChampion(BoiseState),NadineBezukandRandyPhilipp(SanDiegoState),KathyHannandJuliaOlkin(CalStateEastBay),andCherylRoddick(SanJoséState).

TheRACrevieweditsprogresstodatethatincludedthecompletionanddisseminationoftheSecondaryMathematicsTeachersRecruitmentCampaignImplementationGuidethatwasfeaturedanddescribedbyEdDickeyaspartofhisopeningkeynoteaddressattheJanuary2016meetingoftheAssociationofMathematicsTeacherEducators.TheGuideispostedforgeneralusebyteachereducatorsatbit.ly/MATHImplGuide.

Figure3.FormatofthewebsitehostingtheSecondaryMathematicsTeachersRecruitmentCampaignImplementationGuide.

ManyoftheRAC’sPlan,Do,Study,Act(PDSA)cyclesaredocumentedonaPadletsitethatincludesnumerousproductstiedtothedifferentinterventionsconductedoverthepasttwoyearsbyRACmemberinstitutions.ThePadletsiteisavailableatpadlet.com/ed_dickey/vhle4gisbq82.


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Figure4.FormatofthePadletwebsitereportingproductsoftheMATHRAC.

TheplanfortheconferenceRACworksessionswastofirstreviewthePDSAworkateachsite,thendiscussfuturedirectionsorinitiativesfortheRACwithattentiontobothidentifyingfundingtosupportrecruitmentworkandresearchandtoaddresstheMTE-Pcommitmenttoequityandsocialjustice.

ThesecondandpartofthethirdworkingsessionsonJune27includedbriefpresentationsfromeachRACmemberaboutcurrentandpastPDSAs.TheseweresupportedbyaPowerPointpresentationcompliedanddistributedtoattendingRACmembersandaresummarizedbrieflyasfollows:

• Arizona:AfterSchoolandTutoringprograms,undergraduateTeachingAssistantProgram,NoyceSeminarsandrecruitmenteffortsthatincludehighschoolvisits,orientations,careerfairs,postersbrochures,websitedevelopmentandprogramvideo.Moreinformationincludingvideoatsmep.math.arizona.edu.

• BoiseState:completionofwebsiteandseveralrecruitmentandprogramvideosaspartoftheIDoTeachprogram.Moreinformationincludingvideosatidoteach.boisestate.edu.

• FloridaInternational;Studentorientationsthroughadvisingandresourcesfairs,recruitmentcourses,personalizedemailtoallSTEMmajors,math/sciencecoursevisits,STEMadvisorsbriefings,websitedevelopment,openhouses,EducatorsRisingConferenceandhighschoolevents,internships.Surveyanddatacollectiononallstrategies.Moreinformationatfiuteach.fiu.edu.

• Kentucky:continuedsocialmediaeffortsthroughFacebook,retentioneffortsthrough#IamAWomanInSTEM,NSFShowcasevideo:stemforall2016.videohall.com/presentations/815,workingwithnewlyhiredrecruiterandstatewideSTEMEducationCenter.Moreinformationateducation.uky.edu/stem.


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• MississippiState:focusedondatagatheringthatdocumentedcriticalshortageofscienceandmathematicsteachersinruralareasofstate.UniversityandCollegeofEducationeffortsaround#STATEPROUDcampaignthataddressesteacherpreparation.

• CaliforniaStateEastBay:developmentofflyersandpostersusedthroughoutcampusandcommunity,withPioneersTeach!Branding,meetingwithundergraduateorganizations,personalmessagetoallapplicants.Moreinformationatcsueastbay.edu/ted.

• ChicoState:completedfirstmarketingcampaign(describedbelow)andbeginningplansforsecondcampaign.Graduatefairsanddiversityforums,partnerwithNewMediaAgencyforvideoproduction,andads.WilluseYouTubeandPandora.ExpandtoSacramentoarea.Developingradio,movietheatrePSAsandflyers.Moreinformationatwww.csuchico.edu/soe/rise

• FresnoState:leadingMathematics&ScienceTeacherInitiative(MSTI)thatincludessupportforentireCaliforniaStateSysteminrecruitment:conferencetravelsupport,earlyfieldexperiences,interactiveworkshops,advisement,feewaiversformethodscourses,stipendsforstudent.WorkwithFresnoTeacherResidencyProgramincludingwebsitedevelopment,socialmedia,openhouses,directemails,andvideousedasPSAinmovietheatersandavailableatvimeo.com/114188236.Moreinformationatwww.fresnostate.edu/kremen/teachmathscience.

• SanDiegoState:SocialmediapresencethroughFacebookatwww.facebook.com/SDSUSTE/?fref=ts.

• MiddleTennesseeState:presentingatfreshmanmathematicsandscienceclasses,openhouse,advertisingoncampusTV,postersinscienceandmathematicsbuildings.Developingrecruitmentvideo.Moreinfoatwww.mtsu.edu/mteach.

• SouthCarolina:completionofmultifacetedrecruitmentcampaignthatincludeTVcommercial,ambassadorsprogram,SocialMediaeffortwithAlltheSTEMTeachersVideoandwebsitedevelopment.Moreinformationatteachscienceandmath.org/homeandBeyoncevideoatyoutu.be/i60KEyHtwgA.Facebooksiteatwww.facebook.com/teachscienceandmath.

Inadditiontotheworksessionpresentations,twoRACmembersprovided30-minuteResearchReportsaspartofasetofbreakoutsessionsonJune27.CherylOrdoricaofChicoStatepresentedherworkontheCSUChicoProgramRiSE:AnalysisoftheFirstRecruitmentCycle.Cheryldescribedherproject’srecruitmenteffortsanddatacollectionforPromotingRuralImprovementinSecondaryMathematicsandScience(PRISMS),whichincludestheResidencyinSecondaryEducationprogram.HerpresentationhighlightedtheanalyticaltoolstiedtotheprojectwebsiteandsocialmediastrategiesdescribedintheImplementationGuide.LindaVenencianospokeontheMobilizingEffortsoftheMTE-PHuiinHawai`idescribingtheinitiative’srecruitmenteffortstiedtheinterestofindigenouspeoplesandwithattentiontoethnomathematicsofinteresttoHawai`ianteacherandlearners.


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Inthethirdworksession,RACmembersdeterminedthatneweffortsmustbeinitiatedtomeasureanddocumenttheimpactofthedifferentrecruitmentinterventionsemployedbyRACmembers.Thegroupassessedthatsignificantprogresshasbeenachievedinunderstandingandcreatingrecruitmentstrategiesandnowmoreeffortandthoughtmustbegiventotheassessmentofhowandtowhatdegreetheinterventionswork.TothisendandaspartofitsfinalmeetingonJune28,thegroupcommittedtogatheringandanalyzingdatagatheredthroughtheMTE-PHubfromallpartnershipmemberstoassessthecurrentstatusofsecondarymathematicsteacherrecruitmentamongpartnershipteamsandtocreateasummarytableforpastPDSAactivitiesthatexpandsthedocumentationavailablethroughthePadletsite.ThesummarytablewillincludemoredetailsonthePDSAsandalsoincludeanassessmentoftheimpact(greenrepresentingpositivegains,yellowindicatinginconclusive,andredsuggestingtheinterventionwasnoteffective).Thetablewillallowfordocumentationoffutureinterventions.Thedataanalysiswillincludeparticularattentiontoassessingprogresstowardrecruitingdiverseteachercandidates.Table2providesapreliminarydraftofthesummarytable.

Table2.ProposedTemplatetoSummarizepreviousPDSAactivitiesconductedintheMATHRAC

RecruitmentStrategy/Intervention

MATHRACInstitution

BriefDescription LinktoResource(s)

ImpactorResults

CalltoAction:TVCommercialonSTEMTeaching

UniversityofSouthCarolina

30secondcommercialtoinformaboutUofSCcommitmenttoSTEMteachingandtosendviewtowebsiteformoreinformation

youtu.be/oxzEdcFn62E

Significantwebtrafficaftereachbroadcast.

Recruitmentstrategiesorinterventionswillinclude:

• CallstoAction:phone,flyer,mailing,poster,website,onlinevideo,TVcommercialvideo,PSAvideo,radio,billboard,openhouse

• Cultivation:classroomobservation,schoolvisit,tutoring,teachingenactment• Conversion:advisementmeeting,facultyinterview

TheRACmembersdecidedtousetheTrelliscience.orgonlinecommunitytosharerecruitmenttoolsthatareunderdevelopmentwithinthenewlycreatedMATHRACgroup.Astoolsbegintobeused,theywillbemadeavailabletotheMTE-PgroupwithinTrellisaswillthesummarytable.ThiswillallowboththeRACandPartnershipgroupstoprovideappropriatefeedbackandsupport.Asproductsmature,theywillbepostedonPadletforabroaderaudience.


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FundingthroughtheNationalScienceFoundationNoyceprogramwasdiscussed.SeveralmembersparticipatedintheJuneWebinaronthenewsolicitationbutdeterminedthattheexpectationsforTrack4researchfundingarenowfocusingmorenarrowlyonteachereffectiveness,persistence,orretentioninhigh-neededucationagencies,whichthemembersdeterminedtobeincompatiblewithcurrentRACefforts.TheRACwillnotsubmitaproposalfortheSeptember2016cycleandwillconsiderotherfundingoptionsforthefuture.

TheRACmemberscommittedtoparticipatinginthePurposefulRecruitment,Exploration,andPreparation(PREP)InitiativebegunamongtheCaliforniaStateUniversityMTE-Pmembers.Theinitiativeincludesaprocessofidentifyingpromisingfuturesecondarymathematicsteachersthroughmathematicsandotheruniversityfacultymemberstheninvitingthemtoparticipateina“celebrationofteaching”eventdesignedtoincludebothworkingmathematicsstudentsandsecondaryschoolagestudentssoastoprovidethepromisingfutureteacherwithapositiveexperiencethatmightcultivateacommitmenttoteaching.Particularattentionwillbegiventoidentifyingpromisingteachersofcolorandthemathematicsactivitieswillbeselectedtoaddresshowmathematicsmightservetoimpactorinformsocialjusticeissues.

AttheclosingsessionoftheMTE-Pconference,EdDickeypresentedasummaryoftheworkaccomplishedandplansforthecomingyeartotheattendeesfromallpartnershipteams.

Solicitation for Participation in the

MATH: Marketing to Attract Teacher Hopefuls RAC April, 2016

Problem Addressed

Guiding Principle 8. Student Recruitment, Selection, and Support: The Teacher Preparation program actively recruits high-quality and diverse teacher candidates into the program and supports their success in completing the program. Problem:

• Secondary Mathematics Teacher Programs* (SMTPs) are not enrolling or graduating secondary mathematics teachers to satisfy the needs of U.S. middle and high schools

• Salary, stereo-types, job-satisfaction, career prestige, and the challenges of learning mathematics contribute to low enrollments in mathematics teacher preparation programs

* An SMTP is a program that includes a nationally accredited course of study housed at an institution of higher education that leads to licensure for teaching mathematics in grades 6-12.

General Approach

• Provide models for developing and launching purposeful and sustained marketing campaign

that rebrands teaching to appeal to STEM majors • Include adaptions for programs focusing on undergraduates, UTeach, alternative pathways, and

other models • Identify critical experiences in mathematics and clinical work that impact recruitment and

retention

Who We Are Cynthia Anhalt, University of Arizona, & Maria Fernandez, Florida International University

Jennifer Whitfield, Texas A&M University

Diane Barrett, Jim McKown & Linda Venenciano, University of Hawaii

Nadine Bezuk, Randy Philipp & Rafaela Santa Cruz, San Diego State

Nancy Caukin, Middle Tennessee State Carol Fry Bohlin, Fresno State University Laurie Cavey, Joe Champion & Jan Smith, Boise State

Kathy Hann, Julie McNamara & Julia Olkin, CSU-East Bay & Cheryl Roddick, San Jose State

Ed Dickey, University of South Carolina Cheryl Ordorica, CSU-Chico Dana Franz, Mississippi State University Sofia Vicuna, CSU-Monterey Bay Margaret Mohr-Schroeder, U of Kentucky

Current Progress Each partner is implementing Plan Do Study Act cycles tied to recruitment and using measures of program inquires and enrollments to monitor impact. Boise State, Middle Tennessee State, and FIU are addressing UTeach replication recruitment efforts. Arizona, Kentucky, Mississippi State, Texas A&M, and UofSC as well as the California State System campuses are implementing various strategies and recruitment tactics tied to their own programs. Efforts include website development, class meetings, posters, social media efforts and videos. Sample partner websites are at

• UofArizona:SMEP:http://math.arizona.edu/~smep/• BoiseStateUniv,IDoTeach:http://idoteach.boisestate.edu/• FloridaInternationalUniv,FIUTeach:http://fiuteach.fiu.edu/• UniversityofKentucky,STEMDept:https://education.uky.edu/stem/• MississippiState:CISE:http://www.cise.msstate.edu/• TexasA&MUniv,AggieTeach:http://aggieteach.tamu.edu/index.shtml• UnivofSouthCarolina,TeachScienceandMath:http://teachscienceandmath.org

The RAC has created and disseminates a 9-module Secondary Mathematics Teacher Recruitment Campaign Implementation Guide available within Trellis and athttp://bit.ly/MATHImplGuide .

• Module1TeacherRecruitmentCampaignOverview• Module2CampaignPlanning• Module3CampaignResearch• Module4Branding• Module5SocialMedia• Module6PublicRelations • Module7PaidBroadcastMedia• Module8WebSiteIdentity• Module9LessonsLearned/Evaluation

RAC members share recruitment tools (flyers, posters, videos, websites, etc) at http://padlet.com/ed_dickey/vhle4gisbq82 The RAC is collaborating with the STRIDES RAC to implement the Purposeful Recruitment, Exploration, and Preparation (PREP) Initiative in Fall 2016. The RAC is preparing a proposal to anticipated NSF Noyce Track 4 solicitation.

Opportunities for Engagement Ø Asafullpartnercommittoimplementingmarketingtacticsandsharestrategies,results,

anddatawithRACmembers.Asparticipatingpartners,joininperiodicconferencecallstolearnaboutactivitiesandshareinformationasappropriate.

Ø ReviewandprovidefeedbacktoimprovetheImplementationGuide.Ø ParticipateinthePREPInitiativeplanningandimplementation.Ø CollaborateandconsiderparticipatingintheNSFNoyceProposalthatwillbesubmitted

byinFall2016.Ø Exploreandimplementstrategiestodiversifypoolofteachercandidatesandmore

effectivelyimpactissuesofequityandsocialjusticeinschoolsettings.Ø ParticipateinthebuildingofaRecruitmentResourcesCollectionwiththenewMTEP

onlinecommunicationandcollaborativeworkplatformwiththeAAASTrellissite:http://www.trelliscience.com