Download - Marketing Through the Rear View Mirror

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Marketing Through the Rear View Mirror


Henry Ford and

His Banker


The Data Explosion


The Curse of Excel


The Problem With Facts


What About Predictive What About Predictive Models?Models?


How Much do You Trust How Much do You Trust Next Week’s Weather Next Week’s Weather

Forecast?Forecast?


Intuition “The Direct Knowing of Something Without the

Conscious Use of Reasoning”


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DATA


DATA

INTUITION


Trust Your Intuition!