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The Face of Automation✦ It’s a bucket - a bucket full
of leads flowing to your site✦ A robot, a robot named
marketing automation
The Definitive Guide✦ A 100 page guide to
Marketing Automation✦ What it is? Why you need it?
How to use it & much more...
Marketo’s Definitive Guides✦ A series that covers✦ Social media, email
marketing, lead nurturing, scoring & much more
Sad Truth✦ 85% of our clients are not
using those pillars of marketing automation
✦ Those that are, are just scratching the surface...
Expose the Pain✦ “pain” makes the case for
marketing automation✦ People do whatever they can
to make the sensation stop
The Marketo Guide✦ Describes the trends, methods
& needs for content driven, right time buyer management
✦ It’s a blueprint to automate your marketing
The Catalyst for Change✦ Comes from felt pain ✦ The pain felt from not being
able to scale your marketing with proper software
The Bucket...✦ Remains “empty” and “frustrated” ✦ Until you learn how to translate
pain to your buyers and do so effectively with marketing automation
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