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20255 Victor Parkway, Suite 400, Livonia, MI 48152
P 734.542.7600 F 734.542.7620 Page 1 of 3
www.marketstrategies.com 2008 Market Strategies International
PRIVACY POLICY
Market Strategies International is committed to protecting the privacy of all information wecollect from our clients and from research participants. This policy applies to all client and
personal information that we collect or use in the course of conducting our business. This
policy covers all client information and research participant data housed at any Market
Strategies facility or stored on the Market Strategies network. Anyone at Market Strategies
who has access to such information or data must follow this policy.
This Privacy Statement also applies to personal data that Market Strategies International
receives from the European Union (EU). Market Strategies International
(http://www.marketstrategies.com) abides by the principles of the Safe Harbor framework as
set forth by the U.S. Department of Commerce regarding the collection, use, and retention of
data from the EU.
CLIENT INFORMATION
We treat all information we receive from clients as confidential and do not use the information
for any purpose other than to fulfill our obligations to clients. We keep client information
secure at all times, and prevent the use and disclosure of it by our employees or any third
parties.
RESEARCH PARTICIPANT INFORMATION
All responses to our research are completely confidential. We collect data in our studies for
research purposes only, and our use of that information will be limited to that purpose.
Research participant answers will not be used by any entity as an aid for sales.
Research participation is voluntary and sample members always have the opportunity to
decline involvement or to opt out of the research after agreeing to participate. We do not
collect personal information without research participant consent. All studies provide a toll-
free contact number or an email address to decline participation.
We do not rent, sell or give personal information to any third party for the purpose of directly
marketing any products or services. In some cases we may need to share personal
information with third parties that provide research services in support of the research project.
Any third party that receives personal information is obligated to follow all of the same privacy
protection regulations as followed by Market Strategies.
At their request, we give research participants access to the personal information we have
collected about them. We correct any information that is inaccurate or incomplete, changetheir consent status, or have their personal information deleted.
CHILDREN
We do not contact children under the age of 18 without consent from a parent or guardian.
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20255 Victor Parkway, Suite 400, Livonia, MI 48152
P 734.542.7600 F 734.542.7620 Page 2 of 3
www.marketstrategies.com 2008 Market Strategies International
OPT OUT POLICY
If you wish to be removed from MSI's email or phone contact lists, please complete our Do
Not Contact form.
INFORMATION SECURITY
We maintain all necessary physical, electronic and procedural security measures to help
safeguard client data and personal information. Third parties that provide us with support or
services may also receive client data or personal information, and we require them to
maintain security measures similar to ours with respect to such information.
DATA INTEGRITY
Market Strategies International will take reasonable steps to ensure the personal data is
accurate, complete, current and relevant, being used only for the intended purposes.
ENFORCEMENT
Market Strategies International will conduct an annual self-assessment to ensure that it
complies with the seven Principles of Safe Harbor. Market Strategies International will review
internal processes deployed to monitor compliance with the Principles.
Market Strategies International will also annually self-certify with the US Department of
Commerce as being in compliance with the Safe Harbor principles.
INFORMATION WE COLLECT WHEN YOU VISIT THIS WEBSITE
Many websites use Cookies to store information about a user so that the user can save time
filling out the same information during their next visit to the site. Our company website does
not use Cookies. The only information we collect from you when you visit our website is the
information you voluntarily provide on the Contact Us form.
LEGAL OBLIGATIONS
Under certain circumstances permitted or required by law (for example, in connection with
law enforcement investigations), we may be required to disclose client data or personal
information without giving notice.
COMPLIANCE
As members of the Council of American Survey Research Organizations (CASRO) and
European Society of Opinion and Marketing Research (ESOMAR), we strive to model our
policies according to those guidelines. Our internal Privacy and Security Compliance Officer
is available if you have questions about our Privacy Policy, or for processing a complaint. If
you are concerned about our use of personal or client information, or would like a copy of our
security policy, please contact us by email at [email protected] or by telephone
at 800.420.9366 and request to speak with our Privacy and Security Compliance Officer.
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20255 Victor Parkway, Suite 400, Livonia, MI 48152
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www.marketstrategies.com 2008 Market Strategies International
CHANGES IN THE PRIVACY STATEMENT
We may update this Privacy Statement from time to time by posting an amended version of
the statement on the Market Strategies International Web site. Please refer to this policy
regularly. If at any time we decide to use personally identifiable information in a differentmanner then was stated at the time it was collected, we will notify you directly via email for
your consent.
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