Create Positioning:
Designing a company’s offering and image to occupy
a distinctive place in the minds of the target market.
Step 1: Determining A
Competitive Frame Of Reference
Defined as the other brands a brand
competes with which should be the focus of competition analysis.
Step 2:Identifying Optimal Points Of Difference And Points Of Parity
Point Of Parity: They are birds.Point Of Difference: They are different types of birds .
Positioning and Branding a
Small Business- Guidelines
1. Conduct low-cost marketing research2. Focus on Building one or two strong brands3. Employ strong brand elements4. Create loyal brand community5. Leverage secondary associations