Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Shark aTTack!The Hothouse Marine Toys Project
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
The Hothouse: Generating innovation between multiple parties
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Initial Presentation
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Wild Safari, Schleich
Lamaze, WOW
+ supporting materials
Initial Proposal: narrative, ecology, bath
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Initial Prototypes
Scale 1:25 4 September 2007
160mm(4m)
80mm (2m)
60mm(1.5m)
100mm(2.5m)
40mm(1m)
eatseats
eats
eats
eats
eats
eats
eats
280mm (7m)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Storytelling and foodchains: Sea Hunters and Rocky Shore
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Validation: Toys (Zuru Toys, Planet Fun)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Student input: BDes, BBus, BProdDes
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Narrative testing with children
What is the ‘hook’?
Can you add a twist (a new spin on an old toy)?
It’s all about play - preferably open ended play....
Children think differently from adults!$0.7b (0%)
$2.7b (+8%)
$1.2b (-7%)
$2.7b (+1%)
$1.1b (+17%)
$2.4b (0%)
$3.3b (+4%)
$2.8b (-5%)
$1.4b (+3%)
$2.2b (+9%)
Constructive Symbolic Physical Co-operative Games
<2 yrs
2-4 yrs
4-7 yrs
7-11yrs
>11yrs
Constructive
Symbolic
Physical
(none)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Toy workshop: pushing around insights from Zuru and Planet Fun
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
One workshop result: Marine Russian Dolls
B B
SECTION B-BMARINE TOYS 24 MARCH 2008SCALE 1:1 SHEET SIZE A2
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Computer Modelling/Prototyping
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Final set - shown at Milan
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
Summary:
Industry advice = continuous validation and researchFocusing on narrative (even testing it)Using appropriate prototyping tools (sometimes CAD can be a design tool!) Working collaboratively
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