Download - Mapping the Mobile-First Customer Journey: A CMO Perspective

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Page 1: Mapping the Mobile-First Customer Journey: A CMO Perspective

Syniverse Proprietary1

Mapping the Mobile-First Customer Journey: A CMO Perspective

Mary Clark, Chief Marketing Officer@SyniverseCMO

Page 2: Mapping the Mobile-First Customer Journey: A CMO Perspective

Syniverse Proprietary2

Top Global Mobile Trends

Enterprise apps Better consumer data Rich media Mobile

commerce

Loyalty programs

Mobile payments Mobile privacy Push

notifications

Location services

OTT messaging apps Wearables

Page 3: Mapping the Mobile-First Customer Journey: A CMO Perspective

Syniverse Proprietary3

Reach Your Customer in theMobile Moment

For the full infographic,text mobile to 28776

Page 4: Mapping the Mobile-First Customer Journey: A CMO Perspective

Syniverse Proprietary4

Thank You!

For more information, visit mobilebrands.syniverse.com