MANITOBA HYDRO & ENERGY STAR Qualified Windows
• Who are we?
• Current Market
• ENERGY STAR for Windows – Promotional Campaign
• What’s Next?
AGENDA
• Manitoba Hydro is the province's major energy utility.
• We serve 505 883 electric customers and 253 631 gas
customers
• Capital assets-in-service exceed $10 billion, making us one of the largest energy and natural gas utilities in Canada.
MANITOBA HYDRO
• Manitoba Hydro and energy efficiency through Demand Side Management
• Manitoba Hydro’s POWER SMART strategy
• Power Smart targets for 2018• 842 megawatts of electricity capacity and 2,637 gigawatt-hours per
year
• 106 million cubic metres of natural gas savings, equivalent to removing 45,000 vehicles off the road.
MANITOBA HYDRO
• Current Market
• Home Comfort and Energy Savings
• Power Smart Residential Loan
– Leveraging Partnerships
MANITOBA HYDRO Power Smart
• Promote and Educate:
Trade allies
Homeowners
• ENERGY STAR Windows Promotion – leveraging the strength of the window manufacturing industry in Manitoba.
ENERGY STAR Qualified Windows
• Addressing market Transformation:
• Availability
• Awareness
• Accessibility
• Affordability
• Acceptability
ENERGY STAR qualified Windows
• September 01/05 to December 31/05:
• Demand for ENERGY STAR rated windows increased by 21%
• Suppliers handling ENERGY STAR rated windows benefited from an increase in sales, 46% increase in revenue.
• Customers reached through both paid and unpaid media was at full saturation, 420,000 residential customers.
RESULTS
• Supplier attendance for the workshops, 230 or 77% of the target market.
• Five Manitoba based window manufactures motivated to begin the steps necessary to achieve the ENERGY STAR rating.
• The demand for the triple pane technology increased 6.27%, with the corresponding drop in dual pane.
RESULTS
• Annual energy savings over the promotional period, estimated at 195,000 kWh and 129,000 cu.m of natural gas with a reduction of 410 tonne of CO2 emissions.
• Seventy Five window suppliers were actively promoting the promotion with POP display materials, including all Big-box retail outlets.
RESULTS
QUESTIONS?
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