WC2010ATTENDANCE FIGURES
• Management by Municipality• Management by Commercial Operator• Management by Resident Team• Management by non-profit Organisation
MANAGEMENT CONCEPTS
• Management by Municipality• Management by Commercial Operator• Management by Resident Team• Management by non-profit Organisation
AIMS AND PRIORITIES1. To ensure that the Stadium is utilised and that there are
feet in the Stadium at all times;
2. To ensure accessibility to the facility for all levels of events and all communities;
3. To generate adequate income from events to cover the maintenance cost of the Stadium;
4. To manage the infrastructure sustainably rather than for profit regardless of the cost and the long term effects.
ALTERNATIVE MANAGEMENT MODELS
1. Municipal Managed:Manage and operate the Stadium in-house as a department of the Mbombela Local Municipality;
2. Stadium Operator:Put out a proposal call to Stadium Operators for the management and operation of the Stadium for their own cost and profit, and for a quantified (tendered) benefit to the City;
3. Stadium Trust:Establish a Stadium Management Trust to manage and operate the Stadium through the appointment of a Stadium Manager or management company with income accruing to the City
BASIC MANAGEMENT FUNCTIONS
1. Day to Day Operation of Stadium2. Facility Maintenance3. Management and Staging of Events4. Generating Income
EXPANDED MANAGEMENT FUNCTIONS
1. Day to Day Operation of Stadium2. Increasing the daily Activities at the Stadium3. Ongoing Facility Maintenance (Inventory, etc)4. Preventive Maintenance Programmes5. Managing and Staging Events6. Initiating and Implementing Events7. Generating Income8. Generating Income to Fund Secondary
Initiatives
FIXED OPERATING EXPENSES
1. Running Costs2. Facility Maintenance3. Service Provider Contracts4. Salaries
INCOME RELATED EXPENSES
1. Promotional and Fees2. Security, Cleaning, Marshals3. Technical Support4. Temporary Installations, etc.
INCOME OPPORTUNITIES1. Branding, Sponsorship, Naming Rights 2. Rental Income and Commercial
Opportunities3. Income form Resident “Home” Teams4. Income from Major Events5. Income form Minor Events6. Sale of Suites7. Spectator Related Income Potential8. Fixed Advertising9. Electronic Advertising
EVENTS PLANNEDFOOTBALL / SOCCER1. Bafana Bafana or Equivalent (1 No.@ 50%) 2. PSL Matches (2 No.@ 50%)3. Events initiated by Stadium (2 No.@ 75%)4. Events by Commercial Managers (2
No.@40%)5. Half of Home Team matches (9 No.@ 40%)6. Local Club Matches (10 No. @ 50%)7. Local School Matches (10 No.@ 75%)
EVENTS PLANNEDRUGBY1. Springboks / International (1 No.@ 50%) 2. Super Fourteen Top Team (2 No.@ 50%)3. Super Fourteen Lions (1 No.@ 50%)4. Curry Cup Top Team (2 No.@50%)5. Curry Cup Lower Team (8 No.@ 50%)6. Local Club Matches (10 No. @ 75%)7. Local School Matches (10 No.@ 75%)8. Local Primary School (10 No.@ 75%)
EVENTS PLANNEDENTERTAINMENT1. Major International Stars (1 No.@ 25%) 2. Concerts initiated by Stadium (1 No.@ 50%)3. Concerts by Commercial Managers (1 No.@
50%)OTHER EVENTS1. Conferences (6 No.@50%)2. Weddings (6 No.@ 50%)3. Other Functions (4 No. @ 50%)4. Club Meetings, AGMs (17 No.@ 50%)5. Examinations, Prize Givings (2 No.@ 50%)
EVENTS PLANNEDRENTAL INCOME 1. Auditorium (12 No.@ 50%) 2. Cafeteria (12 No.@ 50%)3. Sport Shop (12 No.@ 50%)4. Gymnasium (12 No.@50%)OTHER INCOME 1. Courses and Camps (3 No. @ 25%)2. Sport and Arts Academy (1 No.@ 25%)
EVENTS CONFIRMED
Soccer Matches Plan. Conf. Event
Bafana Bafana 0.5 1 05-Sep-10
PSL Matches Top Teams 1 0.5 In Process
Initiated by Stadium 1.5 0 t.b.c.
Commercial Managers 1.5 0 t.b.c.
Black Aces/Other PSL 3.6 4 Confirmed
Local Clubs 5 5 In Process
Local Schools 7.5 8 In Process
TOTAL SOCCER MATCHES 20.6 18.5
EVENTS CONFIRMED
Rugby Matches Plan. Conf. Event
International Games 0.5 1 Seven-a-side
Super 14 (Bulls or Sharks) 1 0 Feb 2011?
Super Fourteen (Lions) 0.5 0 In Process
Curry Cup (Bulls, Sharks) 1 2 27-Aug-10
Curry Cup (Lions, Pumas) 4 4 27-Aug-10
Local Clubs 7.5 5 In Process
Local Schools 7.5 8 In Process
Primary Schools 7.5 8 27-Aug-10
TOTAL RUGBY MATCHES 29.5 28
EVENTS CONFIRMEDConcerts Plan. Conf. Event
Major International Stars 0.25 0 t.b.c.
Initiated by Stadium 0.5 1 In Process
Commercial Managers 0.5 0 t.b.c.
TOTAL CONCERTS 1.25 1Other Events Plan. Conf. Event
Conferences 3 3 07/09 Aug
Weddings 3 1 R. Gumede
Functions 2 1 Spar
TOTAL OTHER EVENTS 8 5TOTAL CONFIRMED EVENTS 59.4 52.5
EVENTS CONFIRMED07-09 Aug 2010 AST Gijima Conference27 August 2010 Bulls vs Pumas Match05 Sept 2010 Bafana Bafana Match01 Oct 2010 Annual Sixties Party20 Oct 2010 Spar Function14 Nov 2010 PSL Match22 Dec 2010 PSL MatchJanuary 2011 International Sevens Tourn.February 2011 Super 14 Team Match19 March 2011 PSLMatch30 April 2011 PSL Match
ADDED VALUE EVENTS• In-die-bos Concerts• Panorama Cycle Tour• Jock Cycle Tour• Three Day Kaapse Hoop MTBTour• Weekly Time Trial (Running)• Fun Runs and Road Races• Basketball, Netball, Ringball, etc.• Tourist Bus-stop• Symbiosis of Activites
QUICK WIN INTERVENTIONS• Furniture for Suites and Restaurant makes it
possible to rent out immediately until long term sales have taken place (MLM)
• Indoor Hall required for conference and Sport Academy use. Cost minor related to income advantage (MPG)
• Region requires Athletics track which also influences feasibility of Sport Academy (Lotto)
• Kitchen and catering equipment (from income)
• Upgrade old school buildings for Sport and Arts Academy (MPG, Lotto)
MEANINGFUL INTERVENTIONS
• Price Cutting by Stadia to be avoided (Cities)• Differential Ticket Pricing required for Soccer • Competition by too many Stadia for same events
should be negotiated to spread business• Allocation of International Matches to smaller
federations (SAFA and SARFU)• Agents are skinning the industry for own profit
with little or no benefit to Stadium owners• Need to build spectator base – bad experiences
affect all other Stadia and must be avoided• Category for Lotto allocations to Stadium events