Malaysia & SingaporeYour foothold in Southeast Asia e-Commerce
1
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
2
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
3
Southeast Asia is just getting started
Source: Euromonitor, Planet Retail, emarketer, iResearch, Technavio; A.T. Kearney analysis4
High Internet Penetration
Source: Statista, Internet penetration in Asia, June 20195
Low Cost of Mobile Internet
Source: Carriers website (internet data cost), World Bank (GNI: Gross National Income)6
GDP / Capita and Basket Size
Source: iPrice State of eCommerce 2017, IMF World Economic Outlook April 20197
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
8
High cross-border online shopping
Source: Ipsos PayPal Insights 2018 in APAC
Country Shop Cross-Border
Hong Kong 75%
Singapore 73%
Indonesia 34%
Japan 6%
Australia 61%
Philippines 50%
9
High cross-border online shopping
Source: The Consumer Barometer Survey 2014/201510
1.e-Commerce Maturity
2.Cross Border Readiness
3.Ease of Marketing
11
12
High Population of Chinese Descent
Source: Wikipedia, Overseas Chinese, Multiple sources
Country Population of
Chinese Descent
% of Total Population
Thailand 9.3 Million 13%
Malaysia 6.7 Million 21%
United States 5.2 Million 1.5%
Indonesia 2.8 Million 1.0%
Singapore 2.6 Million 46%
(75% of Singapore Citizen)
13
Leverage Existing Assets
Online Research
● Product information
● Reviews
● Media Articles
Social Media
● High penetration
● Micro-influencer
● Target geographically
Brand Awareness
● “Popular in Taiwan”
● Brand ambassador
● Featured in popular
shows
14
15
Qoo10 Demographic
2,500,000
Members
40% Male
60% Female
450,000
Daily Visitors
30% PC
70% Mobile
16
17
Category Transaction%
Home & Living 22%
Electronics 18%
Beauty 18%
Fashion & Sports 15%
Food 15%
Baby Products 12%
1.10 Years
2.Easy Marketing
3.Simple Logistics
18
10 Years of Reviews
19
Easy Marketing - Keyword
20
Easy Marketing - Daily Deal
21
Easy Marketing - Time Sale
22
Easy Marketing - Group Buy
23
Easy Marketing - Main Page
24
Easy Marketing - Fellowship
25
Simple Logistics
26
Third Party
● Logistics of your choice
Qxpress
● Qoo10’s subsidiary
● Integrated with Qoo10
● Optimized for cross border
Qxpress Fulfillment
Service
● One stop solution
● Less packing manpower
● Customer satisfaction
Fees
Seller
Grade
Transaction Value (SGD)
Under $200 $200 ~ $500 $500 ~ $1000 $1000 and Above
Standard 12% 11% 10% 9%
Good 10% 9% 8% 7%
Power 9% 8% 7% 6%
Registration: SGD 100 (Usable for Ad Purchase)
Grade Annual Transaction Value Monthly Transaction Value
Good SGD 10,000 SGD 1,000
Power SGD 50,000 SGD 5,000
27
Register on Qoo10.sg
28
Thank You
29
一般咨询 General Inquiries :[email protected]
品牌相关 Brand Inquiries: [email protected]
账号相关 Account Inquiries: [email protected]
物流 Logistics : [email protected]
企划发展 Merchant Development
王旭芮 Wang XuRui [email protected]
劉孝怡 Liu Hsiao-Yi [email protected]
Top Related