Download - Making Money as a Mobile Affiliate

Affiliate Summit East NY 2015 | August 3, 2015

Making Money as a Mobile Affiliate

Chen Yahav Levanon, CEO ClicksMob Inc.


Affiliate marketing - a quick history

Mobile growth

Mobile marketing complements web

Big advantages in mobile

Getting started

Keys for success

Challenges

Summary

Agenda

2


Affiliate Marketing – a quick history

‘

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1989 The birth of affiliate marketing

1996 First global affiliate program: Amazon

1998CJ and Clickbank launch – 1st affiliate networks

2000 FTC Regulation cementing the importance of online marketing

2015 a booming industry with ~$5 billion of marketing spend


Mobile growth

4

Time spent on mobile per

month

?Hours


Mobile growth

5

Time spent on mobile per

month

34Hours


Mobile growth

6

7.2 BillionWorld population

? BillionConnected mobile devices


Mobile growth

7

More mobile devices

connected than people

2015 - mobile ad spending

accounts for 49% of digital ad

spending

Mobile ad spending expected

to reach $100 billion in 2016

7.2 BillionWorld population

8 BillionConnected mobile devices


Mobile growth

8

By 2016 mobile ad spend will

exceed desktop

Mobile Will Account for 72% of

US Digital Ad Spend by 2019

Consumption via mobile is

constantly growing (shopping,

finance, travel) as people

spend 3 hrs a day with their

mobile device



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Although these are different mediums with different usage patterns affiliate marketers skills on web can be easily used on mobile

It’s not a question of Web Vs. Mobile

Affiliate Summit East NY 2015 | August 3, 201510 Source: StatCounter, Q1 2015

More than 1/3 of global internet traffic is served on mobile and

growing… This means huge opportunities!



Big advantages in mobile

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Easy to use, simple

conversion flow

Data is in abundance

Optimizations are easy

Many offers are available

- scalable

Anyone can try, even

with small budgets

Advanced targeting and

attribution


Getting started

A lot of opportunities and partners to choose from…


Getting started

Various traffic sources to buy from:

Ad Networks, SDK, Search, Social, RTB, DSP, Domains…


App Walls

Interstitials

Search

Push Notifications

Innovative formatsMobile web

In-app

Emails

Content / Blogs

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How offers are promoted?

Getting started


Getting started

15

Pay-Per-Call /

Pay Per Lead

APK (non-store)

Sweepstakes

Ringtones

App Installs

Mobile Content / Subscriptio

ns

Type of mobile offers


Utilities

Music

Games

Travel

Dating

Health

Popular verticals

Getting started


Getting started

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Top GEO, Offers (by conversion rate / revenues)

Learn and understand the advantages of each traffic source

Pricing Models – CPM,CPC,CPI

Understand the country you are advertising in

Average prices

What to look for?


Find a reliable partner to explore different offers

Keys for success

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Service – you want to have someone to talk and consult

Do your homework – industry research, vertical specific, App Annie, Similar Web, OS market share), understand mobile

Be patient, gather data, analyze, compare,

optimize


Keys for success

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Know your traffic

Duplicate success

Be patient

Buy data, analyze and

optimize

A / B Testing

Creatives

Landing Pages

Creativity

Identify trends

Know the market

Split tests between

sources & networks

Start small


Challenges

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Campaigns change fast Tracking Budgets /

scalability

Industry in its infancy

Build a budget plan

How to select the right niche /

offers

Fraud Targeting right audience

Conversion optimization


Summary

Mobile plays a major role in people’s life and affiliate

marketing

Affiliate marketers must not ignore this trend and embrace

the mobile revolution

Industry is still in infancy - an opportunity to make money

Testing various angles is crucial to success

Mobile affiliation to complement web affiliation

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Thank You